Issue 124

One To Click On by Jon

Welcome to the new issue of Hit Exchange News!

HEN on a Friday? Since day one, Hit Exchange News has always been delivered on Thursdays (North American Thursdays that is) but this week, we are about 24 hours behind schedule.

I caught a nasty little flu bug and when you are out of commission while running a home based business, everything slows down. I apologize for missing this week's release date but hopefully this won't happen again anytime soon. And hey, changing things up for a week doesn't hurt, it keeps us on our toes. It's the first time in about 5 years that I caught a flu bug, but things are starting to improve! Yes Mom, I'm drinking lots of fluids (she reads HEN every week!)...

So enough about that, let's get down to business with the new issue of Hit Exchange News and the wonderful world of traffic exchanges....

Thanks for reading this week's issue of Hit Exchange News!

Jon Olson
The Traffic Exchange Guy

Want to have your say? Do you agree, or disagree? Why not visit the Net Marketing Forums and join a community of REAL people, building ideas and businesses...Together!

In This Issue

The News

The HEN Top Ten

Deep Thoughts

Program Review -- Traffic Splash

Things the make you go...Hmmmm

Advertising Options

The News

• Finally, can we have guaranteed safe surfing? It looks like the Focus 4 guys are at it again, this time tackling one of the most dreaded realities of surfing the exchanges online....The viruses! Or the frame breakers, or the multiple pop up pages. Focus 4 Points is releasing a safe surfing program in the upcoming week that should take care of many of the issues that plague regular TE surfers everyday. An innovative feature, let's see how the industry reacts!
• Get ready for the T.E. Challenge Part Two! Four of the newer traffic exchanges have bumped heads and are going on an all out war of the surfers in this second installment of the TE Challenge. The first one, created by Pat Lovell of Traffic Soldiers, was a huge success! Stay tuned to see who comes out on top...
• How do you feel about today's traffic exchange industry? With all the hype around the upcoming seminars, the benefits of using splash pages and increased awareness of the programs, how do you think we are fairing? Click here to have your say and vote on how you feel the state of the TE industry is heading...Your voice and opinion count, make them heard!
• This Week's Splash Page Hall of Fame Entry is this splash page by Tony Tezak. It was developed by the guys at Splash Builders and wow, what a great looking splash page! It's amazing what a little bit of creativity can add to a splash page!

The HEN Top Ten results are based on traffic statistics (unique hits, traffic flow, hits delivered, traffic quality) and a touch of good old fashioned 'opinion'. The industry changes just like in the real world, so an exchange may not be on the list this week, but will be number 1 next week! Discuss this week's Top 10 list in the Net Marketing Forum!

Enjoy this week's list!

Analysis and Tracking by HitsConnect.com - The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Hey Jon, how come I Love Hits, Click Crazey and SWAT Traffic are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. If you want to see how well they are performing each week, please check TestHoopla top 20 weekly ranking!

Deep Thoughts - Feature Articles

Deep Thoughts by Jon Olson

The Power of Traffic Exchange Brand Awareness

Everyone seems to be telling you that 'building a brand' is the thing to do. It's funny, because every few months there seems to be a new 'term' that strikes excitement into this business. A few months ago it was 'niche', before that was the famous taboo 'spam' term...Well this month it's branding, but what exactly is it?

The easiest way I can describe this is by asking a question. Have you ever heard of Coca Cola? Silly question huh? But it's the perfect example of how powerful building a brand name is. It's advertising 101, it's what we should each be trying to do with our businesses. And by no means does this imply we need to become a multi-billion dollar empire like the folks down in Atlanta (Coca Cola), but the general idea is very sound.

It's simple, wherever you go, stick your name out there. Whether it be on a splash page, going to an online seminar, posting in a forum, adding content to a blog, make sure you are always being seen. Here's an example of something I heard this past week that struck me. According to a national advertising firm, every human being is bombarded with over 3000 advertising messages a day. 3000! Now how do you stick out from the crowd?

Hey, that's 3000 'everyday people'. We are traffic exchange surfers who more than likely get another 500-1000 ad messages put on top of the 3000 we already view. So what can you do to stick out? Simple, build your brand awareness. Build YOU! Everywhere you go, stick your name there. Yes, it takes time, it takes energy and it's not a glamorous task, but it works!

Maybe branding isn't the word we should be using, how about something similar but adds our own 'flair' to traffic exchange advertising. Let's call it traffic exchange brand awareness....Get people to know you using TEBA *lol*!

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Are you tired of getting little or no results from the traffic exchanges? Learn exactly how to build a successful business using the traffic exchanges directly from Jon Olson! Check out the Traffic Exchange Guy Consulting.

Program Review - Traffic Splash

It's been a very good 4 weeks for new traffic exchanges. I myself, think there is always room for new and innovative programs, with owners that look at the big picture, rather than get rich quick models. Case in point, this innovative new program called Traffic Splash.

A traffic exchange that features splash pages only *great for your T.E.B.A. - read the above article for info on that* and with only a 6 second timer, hits really fly. While it does focus on the benefits of designing and creating great splash pages, there is still some pages I have seen that need some work. However, this is a step in the right direction.

Can the industry sustain a 'splash page only' exchange when splash pages were designed to stick out in the clutter of generic affiliate pages? Now it looks like the focus will be on more eye catching designs. And that is a good thing!

Uptime: 5.0
Features / Bonuses: 4.0
Site Design: 4.0 out of 5.0
Customer Service: 4.5 out of 5.0
Ease of Use: 4.0 out of 5.0

Overall Rating: 4.0 Mouse Clicks (Rating out of 5.0)

Have a look at Traffic Splash!

Things That Make You Go...Hmmm? (A 'Different' Look at the Industry!)

• I'm getting more Storm Pay charge backs now...Lovely! Hmmm....
• Now it seems Google is cracking down on my abusive 'Dog Site' for excessive clicks? Horrible huh? Hmmm....
• Hit Kingdom is four years old! Congrats! Hmmm....

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Comments and Suggestions

That's it for this week folks, thanks again for subscribing to Hit Exchange News. Next week we will continue to bring you useful information and late breaking hit exchange news.

If you want to see anything addressed, looked into or discussed, please let me know. This is your e-zine with content that YOU want to read. I value your input and look forward to talking to each of you! Drop me a line here or visit me in the forums. We're building a professional community in there and we'd love for you to join us!

And finally, if you know of anyone that would like to receive the News, please feel free to let them know about HitExchangeNews.com as I appreciate all the extra promotion I can get *s* !!!

Have a good week everyone and may the CLICK be with you!

Jon G. Olson
Publisher / Editor - HitExchangeNews.com