What I’ve Learned Once Again From Apple

I always get a kick out of reading all the Apple hate that goes around every time they release something…

If you really love business you would see how brilliant this company is. All the talk about inventing this and inventing that, Apple has never INVENTED anything, they create new markets from their marketing of products that have already existed…

As Steve Jobs once said ‘An MP3 player holds 1GB of data…an iPod hold 2300 of your favorite songs….’ It’s called framing. Marketing 101.

Same thing with tablets, look at all the marketing Microsoft did to be the official tablet of the NFL with their ‘Surface’….still the play by play guys are calling them iPads on national TV. I mentioned this last week in a post but it was such a testament to their marketing machine.

They teach us almost every year, you don’t need to invent brand new things every day…You just need to make what’s out there better than it was a day ago. Goes for the traffic exchange industry as well. People are always asking me, how do they come up with something that sticks out. And I’ll always answer – do something you wouldn’t normally do. Want something more than your competition does. Be something better than you were the day before. Always improve. Always push yourself.

I love when Apple releases new products, because the finger pointers come out in full force. Ohhhh Samsung did this already. HTC has this 4 years ago. What’s so special about an extra inch on your screen?

Marketing folks. We get taken to school each and every year by this company! Instead of finger pointing, how about we sit back and look at how they do things and maybe, just maybe, we can learn a thing or two.

And yes….I’m a Fan Boy! Not just because of their awesome products, but because of their business and marketing.

The Power of a Brand

There is so much talk in the traffic exchanges about ‘building your brand’ and the power of branding. For good reason too, but sometimes like I’ve mentioned in previous blog posts, people don’t get the real message behind brand building and still get it wrong. However this blog post isn’t about how people do it wrong, it’s about some examples of how to do it right…

I’m watching Monday Night Football last night and the color commentator was discussing how the coaches on the side lines were using tablets to show their players different play options and situations. Here’s the fun part…The commentator kept referring to these tablets as ‘iPads’…Not a big deal right?

Microsoft had paid the NFL millions to be the official ‘tablet’ of their side lines and their product is called the Surface. Still, after all the marketing and advertising done…They were known as iPads. Apple wins.

Of course there is always the example of the ‘Kleenex’ brand too, where all facial tissues are known by the brand called Kleenex, no matter what company makes them.

This is powerful stuff.

It’s top of mind marketing at it’s best. When you think of this product or that product, one brand sticks out more than any other. All the money in the world cannot change someone’s perception of a brand and that’s why we are always talking about how powerful it is to build a strong, personal and unique brand for your own business.

How can you use these strategies for your own business?

In an industry filled with copy cats and non-creatives, you have the ability to build something remarkable. Stick out, be yourself and do things your way…You will be amazed at what you can build.