Change & Why We Need It In Traffic Exchanges

2016 has been an interesting year for traffic exchanges. While we’re still online, growing by thousands a week, there is something seriously wrong with the culture of the industry. I’ve tried for months to pinpoint exactly what it is and of course the recurring culprits start to appear;

– People are surfing for pennies
– No one is building their lists
– Few use video and stick out from the crowd

Sound familiar? Well it’ nothing new….Since I got started in this business in the late 1990’s, the percentage of people that are truly ‘crushing it’ when it comes to their traffic exchange advertising have always been far and few in between….But that can’t be it. These are issues the industry has faced since it began almost 20 years ago.

And then it hit me…

Change.

The traffic exchange industry absolutely DETESTS change.

Think even a few years ago, the fights this industry used to have when it came to adding social chat into the surf environment. People revolted!

Even when gamification became the DNA of everything we did at our company, lots of people said it was just a fad.

When guys like Robert Puddy and Soren Jordansen were telling the traffic exchange industry to get off their butts and attend the live events in the mid-2000’s…People refused to get out from behind their screens and grow their business.

We are allergic to change and it’s really starting to hurt.

Social media became all the rage in the past few years but rarely do you see traffic exchange people on Twitter, Facebook, Blogs or YouTube…They just surf.

Is it the demographics of this industry? Are we just not adapting to the current state of the internet…I’m not sure why we are being held back, but man, we REALLY need to start changing our culture here.

Let’s talk about building mailing lists. Let’s talk about ad copy and email marketing. Let’s talk about social media. Let’s discuss relationships and how important they are to business. Let’s talk about what the rest of the internet marketing world talks about…Soon.

Because here’s the brutal truth…The rest of the world is moving forward. Adapting. Trying new things. We are being left behind…

Change doesn’t have to be scary, the ones that embrace it ALWAYS come out on top. As we get near the 20 year anniversary of the traffic exchange model, I truly hope we start seeing the change I know we’re capable of.

When We Focus On The Wrong Things…

We love train wrecks. Let’s just admit it right now. Nothing makes us stop, drop and roll quicker than a disaster and I saw another prime example of this fact earlier this week…

A few months ago, there was a popular blog post on Scott Rohn’s blog that dropped a few ‘F Bombs’ and caused a stir. I did a follow up on the post to show how people love to complain and critique when something doesn’t fall in line with their point of view and I get it. It’s human nature and of course, I loved the attention my blog got from covering the ‘drama’ per se.

Fast forward and yesterday there was a debate that took place inside the Plus 1 Daily Skype room all about…

Proper spelling and grammar.

The discussion was about how it’s unprofessional for marketers to have spelling mistakes on their splash pages and ad copy. One side said it made them look uneducated, another side said it didn’t matter as much as people thought.

Here’s my two cents…

We love focusing on things that at the end of the day, don’t add dollars to our bank account.

What’s amusing to see is the countless blog posts, live shows and helpful training that takes place in this industry that can directly impact people’s success, yet rarely get a second glance.

You see 40 comments, sometimes even more on blog posts that stir the pot, but we might get 2 on a positive post that actually can help people build long term online businesses.

Drop an F bomb or tell someone spelling and proper grammar aren’t the be all and end all…All hell breaks loose. Or is that lose? Someone please correct me lol

Listen I’m all for spell check and yes, I proof read all my blog posts and emails that I put out in the market but I’m not going to spend my entire day correcting every single error. I’m not trying to win a Pulitzer. I write like I talk and it’s rarely ‘proper‘ english. But regardless of my feelings on it, the main point that I would LOVE to see is for marketers and to actually WRITE something.

SHIP something (as Seth Godin says). Do something. Create something. Build something.

Get something out in the market place and then worry about making it perfect. It’s the whole attitude of ‘Ready, Fire, Aim‘.

The train wrecks are human nature, and while I admit it I’d love to have 40 comments on my ‘professional’ posts, I understand the way we are wired.

Proper english, train wrecks, creating content that adds value to the market…We might be onto something here…