Hosting A Promo? Here’s How To Get Better Results From Your Log In Offers

People love hosting promos with ClickTrackProfit! The problem facing most owners that do so, is that they don’t always get the return they hoped for….Here are 4 tips on how to get better results and leverage the massive potential of a CTP promo 🙂

1. Don’t Use The Standard Log In / One Time Offer Page – Sure this might have worked 5 years ago, but it’s dead! Nothing tells your customers that you are not serious about their success than using this image for your log in offers…It’s basic. It’s not going to convert like you should be converting. Stop using it…Yesterday!

(Example: This is one of the worst things you can do when you are setting up a log in offer…Be unique!!!)

2. Cater To The Audience, Be Specific
– This is huge! Remember, the more targeted you can make your offers, the better. So if you are hosting a promo with CTP Teams, speak DIRECTLY to that audience. Cater the offers to them and show them that you value their business and want to earn it. The more specific to the audience you get, the better.

(Example: TE Search uses specific log in offers throughout it’s schedule…See how it’s catering directly to the specific promo that is being hosted!)

3. Create Something Remarkable – Wanna see a great example of how to do remarkable log in offers, check out Major League Advertising. They ‘get it’ when it comes to log in offers and it shows. They double their investment & get dozens of new members joining because their offers are unique, they are fun and they stick out from the noise!

(Example: This log in offer from MLA was perfect! The price might seem high but it was targeted perfectly to the audience. This is how to create something….Awesome!)

4. Pricing, Go For Residual If Possible – This is a trick I learned early on in my career. Sure the cash grabbing TE owners think launching a new program month after month is the way to succeed, but I beg to differ. The real power is in the residual! So price a subscription for an upgrade or credit special around the $5 to $10 a month price point. I’m a huge fan of 7 bucks, but try them all and see which converts the best for you!

(Example: The specific audience was great here, but the price point was bang on! This converted well the only two suggestions I would make…Create a subscription for it and….Use a video;))

Want even more traffic exchange owner training?
Log into CTP and check out the Traffic Exchange Owner training. It’s 100% free and you will get some of the best advice around for operating and making money from your program.

Before We Point Fingers, Let’s Clean Up Our Own Backyard

I have been paying attention to a lot of rumblings and gripes about the state of the traffic exchange recently (who am I kidding, I’ve been reading them for over a decade)…And one of the major beefs seems to be two fold.

1. New traffic exchanges launching all the time
2. Failed exchanges being resurrected and re-launched

Wanna know a little secret?

This is nothing new. In fact I would argue, not only has this been happening since TE’s first saw a commercial script brought to market, this would show that there is attention and interest in the TE model…The more they launch, the more exciting the TE industry looks.

Now of course, owners need to ‘go to school’ and learn how to launch, promote and maintain any program they start but that’s not the point of this post.

My gripe is…We are focused on the wrong things.

Here’s the problem…

Look at what OWNERS allow to be promoted inside of their traffic exchanges?

I’m not even going to get started on my disgust of the PTP co-op model (that’s for another day) but this is what people see when they start surfing a traffic exchange.

It’s rotator inside of rotator. Usually some kind of matrix scheme. Without any emphasis on personal branding, list building or legitimate online business.

I know I know…Who am I to police what is and what is not ‘legit‘…But let’s use common sense here.

We’ve seen some fantastic marketers get their start in TE’s and basically say they will no longer surf or spend a dime with any of these programs because the market isn’t responsive. This is an issue. The real reason traffic exchanges are looked down upon is because we cater to the ‘surfer’ that has no intention of building businesses. They just wanna…Surf.

They don’t care what they promote, how they are presented…They just wanna surf.

Now, I truly believe we need a healthy mix. We need ‘surfers’ but we also need advertisers. And the problem is, who in their right might would want to advertise when they just see sites like the one above…It’s unprofessional, it’s amateur and it hurts our brand.

In closing, I think owners and the vocal minority are focused on the wrong things

Who cares what new TE’s launch or re-launch. We need to start focusing on what is being promoted within our own back yard.

Get rid of the garbage and we’ll start to attract the RIGHT mix of surfer and advertiser!