The 3 Worst Buzzwords In Traffic Exchange Advertising

Oh no…Here comes a Jon Olson rant…

One thing that drives me up the wall is when marketers throw around the trendy buzzword of the day. Mainly because the rest of the internet seems to be using it, or some mega-guru mentioned it in their speech and released a new $97 dollar product with the word in it’s title. It only takes a few people to ruin a wonderful concept and here are 3 buzzwords that I have seen people abuse and misuse in the traffic exchange industry over the years…

Viral – No other word in the history of marketing has been misused and abused as much as ‘Viral’. Let’s get one thing VERY clear, you new mailer is NOT viral. Every time I hear someone mention ‘viral’ in reference to a mailer I cringe. When something is viral, it spreads by itself. Getting someone to click on your link in an email so they earn credits is NOT a viral campaign. Viral campaigns spread naturally, people discuss it, they talk about it with their peers…I don’t know about you, but I haven’t talked to my fiance at all about the new matrix-flipped cycler that just launched but we do talk about (and laugh) about Gangnam Style

SocialI’m being social. Look how social I am. Here’s my Twitter account, let’s be social….Everyone is talking about social media / marketing yet very few seem to get it when it comes to the social side of business. What it is NOT is a way for you to put your referral URL’s in people’s face. What it IS, is a great way to meet, greet and talk with like minded people and *gasp* people you actually enjoy talking with. Social is about people. It’s about relationships. It’s about trust. It’s not about how many people you can auto-follow on Twitter. It’s most definitely not about how many people you can force into a Facebook group. It should be natural. It should be genuine.

Branding – Here’s my beef with this word. I believe in personal branding. It’s part of everything we do at TimTech. The problem with branding is people are starting to think if you throw your picture and name on a splash page, you have a brand. Errrrr not so fast. You see, a brand (especially a personal one) needs to have something ELSE. It needs value. It needs meaning. You have to ask yourself what are you bringing to the table that people will see as value. What does your NAME and BRAND stand for? When you hear the name Jon Olson, my personal brand for years was ‘The Traffic Exchange Guy‘. People knew me as someone who loved, raved and promoted traffic exchanges. It wasn’t just Jon Olson – A Normal Guy. What you bring to the table will help develop your brand over the years!

These buzzwords (when used properly) are pretty important to your business. If you understand them rather than just throw them around like most marketers do, your results will soar. But don’t get bit by the buzzword bug. Just because ‘The Big Guru’ starts throwing them around in his marketing, doesn’t mean you have to. Learn HOW to use them properly and the sky’s the limit.

Viral Social Branding….I’m sure there will be a product launched soon enough….

When The Members Provide The Tips & Tricks…

Awesome things happen!!!

I love the Click Track Profit community! This love affair started a few years go, but since the explosion of CTP Teams, I have found a new appreciation for not only all their hard work but the amazing advice they are giving their fellow entrepreneurs.

You see, that’s what all this is truly about. The community! The life blood of everything we do in TimTech is based around the community. We started it with Traffic Exchange Live so many years ago and it’s morphed into the most vibrant and active community in this industry.

CTP Members Training

So when the members of CTP start to create videos offering their top tips and tricks for online business success – We had to support it!

We call it ‘CTP Members Training‘ and so far we have added 18 videos from 17 awesome sauce members of the community where they teach the lessons they have learned from their time online. It’s amazing to hear (and see) their experiences and we hope this creates a trend of members taking action even more than they already are.

Be sure to check it out and get in contact with these leaders! It’s the community that makes this so special and we’re honored to be a part of it.