I guess it’s no secret, I’m a huge fan of Lords of Lothar. This brand new ‘RPG traffic exchange‘ launched about 24 hours ago by brothers Daniel and Eric Goettman and to say it’s been a smash hit would be the understatement of the year. This truly does have the potential to become the biggest ‘traffic exchange’ in history and here’s why…
1. It’s something completely different. Sure it used a standard LFMTE script but that’s where the word ‘standard’ ends. Everything about the program is custom. From the concept to the RPG elements, this truly is unique in every sense of the word.
2. It’s addicting like nothing ever before. Here’s a few screen shots of random comments made in chat about how much people love this site…
3. And here’s the biggest reason…Potential! You see, as it’s RPG elements become the driving force of it’s growth, it can open the doors to a brand new group of surfers….Gamers.
This is something so exciting to me as you are well aware, TimTech has been waving the gamification flag in traffic exchanges for years. Bringing a game model to traffic exchanges like this, can potentially mean HUGE growth outside of the marketing sphere.
And it’s about time…
Marketers in the T.E.’s are a funny group of people, they tend to think so narrowly and never about the big picture. Lots of people stuck in 2005 will cry out….What’s the value to advertisers? I don’t understand how this helps my business… Here’s a better question….How can I position myself to be in front of a fresh crop of newbies to the traffic exchanges? I’m not talking about 100 new members a week or 100 a day, I’m talking 100 an hour….
Games and everything about them are a multi-billion dollar industry that dwarfs anything the traffic exchanges have ever dreamed up in their almost 2 decades of existence. And that’s just it…Potential. What if this works?
Will Lords of Lothar be the biggest thing we have ever seen? Who knows. I’m just a huge fan of innovation, owners trying something that goes against the grain and the courage to ask themselves….What if this really takes off?
You do NOT want to delay and wait for Lords of Lothar to ‘prove itself’, this is the ground level like nothing ever before.
Now please excuse me, I have some trolls to take care of….