traffic exchange year in review

2017 Year In Review Of The Traffic Exchange Industry

It’s that time again! As we are only a few days away from 2018, it’s another year in review blog post here at Hit Exchange News. This has been a tradition for over a decade now to go over the wins and losses that we’ve seen over the past 12 months. More importantly though, it’s an outlook on the next 12 months and my opinion on what we will see in this industry in the future!

Let’s dive right in!

First the good news…

1. List building is coming back to traffic exchanges in a big way. The recent launch of TE List Builder was the success story of 2017 in my opinion and we saw a brand new influx of surfers that went from being focused on surfing for the sake of surfing, into surfing with a purpose. And that purpose was building their lists.

te list builder

This was a huge win, not only for the industry but also for affiliates of this site. I expect even bigger things from the TE List Builder team in 2018 and I’m excited to see what they have planned.

2. Also, the crypto revolution is on it’s way (whether you like it or not!) And while we didn’t see massive adoption in the traffic exchanges (let’s be honest, traffic exchanges as a whole are notorious for diving into new technology) I expect more adoption in 2018. With all the hype and hoopla surrounding crypto and it’s champion, bitcoin, I believe that not only owners but users will be demanding that we all start accepting it as a legit payment option in 2018.

We started with the hopes of seeing more traffic exchanges use crypto because if you remember, PayPal really doesn’t want our business. So crypto just makes sense! But again, we’ll see how the everyday surfer adopts this or ignores it. I hope it’s adoption 🙂

3. I also noticed a lot of walls being broken down too. In that, I mean people that used to stay far away from each other actually started to communicate more and work with each other. The ‘cliques’ have disappeared and that’s a good thing. I love seeing this industry as a whole try to get better and that’s a big win for all of us. When we talk daily and communicate, good things will always follow.

4. And shameless self promotion….Let’s be honest, the biggest news of 2017 is that….Net Marketing Forum is back 🙂

net marketing forum

And now the bad news…

More and more traffic exchanges are shutting their doors or disappearing completely. Some owners completely ignore payout requests and others just shut down their operations. While this could be looked at as a good thing as the cream always rises to the top (and has since day one if this business) the more bad news that is spread about owners disappearing is…Troubling to say the least. This industry needs owners that stay the course, no matter what, and continue to innovate. However that’s hard when at the first sign of trouble, owners abandon ship. I hope in 2018 we see the cream TRULY rise once again.

Of course, PayPal’s ignorance had a lot to do with these decisions and I get it. If something isn’t profitable and you’ve spent years dedicating yourself to something, just to have it slapped by the powers that be, it’s heart breaking. However the future is bright, for the folks that see the future…And I hate beating a dead horse…But that future for us has to be in options other than PayPal.

Another negative this year has been the lack of innovation. Generally, traffic exchanges have a few programs a year that launch and inspire the creativity of the industry. Sure people are excited about TE List Builder but I’m speaking more on the lines of traffic exchanges themselves. We haven’t seen any massive new innovation since I’d say Major League Advertising and that was over a year ago. Maybe I’m missing something? And if I’m not noticing it, the marketing needs to be better 🙂 Sadly, this will do more damage in the long run if we don’t see more risks being taken by new owners.

Try something new! You never know what will come of it…

Regardless of the negatives, traffic exchanges are still here.

Amazing, after almost 2 decades of being online, these programs still can pack a punch when used properly.

What will 2018 bring?

There’s only one way to find out….Let’s start surfing and see what we find 🙂

I hope you have an amazing new years and all the best in 2018! We’re entering into Hit Exchange News’s 15th year online…And I look forward to another 15 years of bringing you the pulse of the traffic exchange industry.

Jon Olson

I'm Jon Olson, I've been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since...Well, the beginning :) I'd love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one! Poke around and enjoy the 'News! And thanks for hanging out...

10 thoughts to “2017 Year In Review Of The Traffic Exchange Industry”

  1. Always look forward to this post, good stuff. I have locked myself away in a virtual closet for the
    past 3 weeks preparing for the end of this year and the start of a new. Traffic Exchanges will still
    be a big part of the overall advertising campaigns but I will be moving away from some as I focus
    on tallying the results for the last year and developing focus.

    Learned some valuable lessons this year….
    Regarding the “Cream Rises to the top” comment…..
    Lets all remember that turds float too 🙂

    Hopes its been a Merry Christmas and look forward to the New Year

    Salud !!!!!

  2. Hi, Jon, we certainly need some new entrepreneurs that will stay the course and that are serious about the TE Industry. I will keep the industry in my prayers to bring in some new awesome owners. We need to hang in there. It is tough. I think the Traffic Exchange advertising platform is a great one and deserves an awesome place in the advertising industry!

  3. Hi Jon,

    It’s always informative to read your year end review. It shines a light on the pass year in a different way than my year unfolded.

    Saying that, I set out my revenue goal for 2018 by doubling up last years revenue , then got hit with the loss of a very important revenue stream. Instead of shrinking my revenue target, I just doubled it again, to challenge myself to really hunker down for 2018. Setting such an ambitious target for myself has put me in a virtual closet too for the last few days as I work out a plan on just how the heck I’m going to do that. I did take a key with me to get out just after New Year, and I hope Tim remembered how to unlock himself for the New Year!

    This year saw my use of Traffic Exchanges continue to dwindle while I tripled my use of safelist and mailers where I get good results.

    Perhaps TElistbuilder has changed the culture at Traffic Exchanges which would be a very good thing to see.

    I am also in the process of reformulated Learn With Nick to reflect my current thinking about training and growth.

    I also conducted two interviews toward the end of the year which I was pretty pleased with and hope to deliver more content like that in 2018.

    So all in all a good year in 2017.

    And with consistent action in the New Year we can all aspire to greater results.


    1. Thanks Nick, yeah man, the TE’s took a tumble for sure. but I saw some great things coming especially when it came to list building. Looking forward to the new year as well!

  4. Agreed, 2017 has been an unusual mixture of interesting, disappointing and exciting times… and I’m glad to see the adoption of crypto currency on the TimTech sites and where crypto currency and the blockchain will eventually take us as online business owners, advertisers and consumers. I can hardly wait to see the evolution unfold in 2018.

  5. 2017 was a shake up year. This industry became industry of clones, as almost every other site launched was a clone of one or the other in a way and was also supported and promoted by everyone. Which resulted in more growth of clones.
    Good or bad but the recent shakeups will at least decrease the clones and should result in some innovation.

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