5 Reasons You Are Failing With Traffic Exchanges

Traffic exchanges have been around for almost two decades now. They were ‘social’ before social was the in thing. They were community based, user driven content way before any of the massive social media companies existed. They do an amazing job of catering to the free and low cost advertiser and it’s clear, growth is still there after all these years.

The problem though is…Attrition.

People come and go all the time. They get lost in all the information and feel like they are failing before they even get started. So I put together 5 reasons why this is and hopefully, you can learn how to leverage and use these to your advantage and absolutely crush it in this awesome business.

1. We Give Up Way Too Soon
– As I mentioned above, this is one of the biggest reasons people fail in this business. I cannot tell you how many times over the years, a new traffic exchange user jumps online and is all fired up. They are excited to get going and seem to go full throttle into this business. This lasts about a month, maybe two and then you don’t hear from them again. This business is about relationships and people, and it takes time to build that. You can be right on the cusp of something great if you stick to it, don’t give up!

2. We Use Standard Affiliate Pages Or Worse
D.U.S.A.P. is a fun little acronym we came up with years ago which stands for Don’t Use Standard Affiliate Pages. These are the pages most online opportunities and other traffic exchanges give their members to promote. They are generic, not very exciting and give no personal branding value to the promoter. Stop it! Use tools like AdKreator and make your pages POP! Stick out from the crowd and stop being like every other affiliate out there!

3. They Aren’t Being Remarkable
– Similar to the previous point, boring pages suck in this business. Something I always do when I’m designing a splash or squeeze page is I ask myself…Will this make me stop surfing and take action if I saw it? 9 times out of 10, your ‘cute little floating unicorn’ splash pages aren’t going to cut it. Think like an advertiser. Think shock and awe. Don’t just use the same old ‘Make Money Here’ headlines, engage your audience and make your pages REMARKABLE!

4. We Do Not Follow The Two B’s – The two B’s of the T.E.’s – Brand & Build! Brand your name, build your list. Let’s put it this way, if you aren’t using Rocket Responder or a similar service, you are wasting your time in the traffic exchanges. If you aren’t making sure YOUR name and brand is out there in front of people 24/7, you are wasting your time. Build your mailing list everyday. Brand your name everyday. It’s really that simple.

5. We Don’t Use The Tools Available – Twitter, Facebook, social chat, blogs, Spreecast…All these free tools at your finger tips that for some reason traffic exchange users never want to adopt into their business. Traffic exchanges users are notorious for not using the same stuff the rest of the world does. When we brought social chat to the traffic exchanges years ago, it was met with lots of resistance. When I talk about Twitter in Traffic Exchange Live, I am usually told that ‘It’s too complicated and I don’t use it…’ Stop it! Get out there, roll up your sleeves and learn this stuff. It works, it’s powerful, it’s 2015!

Bonus Reason Number 6
– We expect ‘results’ over night. I have said this for years in Traffic Exchange Live, the only difference between me and someone else that is just getting started is I’ve been doing it longer. That’s it. No special handshakes required, no ‘good ol’ boy’ networks to kiss butt with. This industry rewards consistency. Show up everyday, be remarkable and focus on building your list and brand…The ‘results’ will be there.

After 18 years in these programs I get excited when I see the thousands of new surfers joining every day. It tells me, the future is very bright. What we need to do as an industry is train and teach people to not give up after a week or two. We need to focus on long term business models rather than flash in the pans and we will see some awesome things going forward in 2015.

I’d love to hear your feedback and your thoughts on why people fail in this business! Post your comments and let’s get the discussion going…

Jon Olson

I'm Jon Olson, I've been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since...Well, the beginning :) I'd love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one! Poke around and enjoy the 'News! And thanks for hanging out...

39 thoughts to “5 Reasons You Are Failing With Traffic Exchanges”

  1. Very nicely broken out Jon. You could make a program out of those points just on it’s own, and hammer it home to people. They just need to get those points. Of course you kinda do that on TE live, which due to my schedule I can’t make as often as I use to. Great article, and good news as well.


  2. I think it comes to the passion you have and what your `why` is.I will be honest,I gave up CTP 4 times before I really wanted this as bad as I breathed.The community is so important as it can make the difference between whether you fail or succeed.So TElive and the chats are just pure gold.And it takes a lot of work and hustle..as Eric Thomas says: `If it was easy everybody would do it!`

    1. Absolutely man, hey I gave up as well…I remember the day it happened too…But after a week of ‘giving up’ I hated the feeling of it. So I picked myself up and kept going!

    2. nothing wrong with giving up – we are all humans – It is important how fast you can pick yourself up! There is Japanese proverb – “fall down seven times get up eight” – it says it all!

  3. ..focus on long term business models rather than flash in the pans.. totally Agree.

    The tools you tip people about here is great indeed… and it aint that hard to make something more personally if you got the adkreator. And its a Bulletproof easy to use!!

    I allso believe in communication, as a TE owner or any business owner, contact with your customers/members is the key to a longterm business… That is how I see it. And ofcause you got to love what you do, and not think you get rich over night… that is one of the BIG failure many does… they want a TE and just jump on a script, and forget that there is work to do..

    Very Good article indeed. Oh yes I sent to Twitter 🙂


    1. Your support replies were crucial for me, I got lost in the bottom walker, deep diver, ?? what is what and your communication saved my interest in your site. So you make a good point.

  4. Great post as usual. It’s like you are just urging me on. Your stuff have been a big help to me.
    Keep it up, and I will too. 🙂

  5. As Val said, knowing and understanding your WHY is what makes it possible to use your passion to keep going. Clicking without purpose wouldn’t inspire anyone.

  6. And thats what I like to hear – when my boss (Jon) tells me: quote ” – It tells me, the future is very bright. What we need to do as an industry is train and teach people to not give up after a week or two.”
    And thats the reason I do invest time and money into Timtech, and take notice he says “We need to do” and thats what this its about its US that make this great industry rolling 😉
    Regardless of what others say Timtech has been and still is a great success so I will continue hunting people into this !! hmm they still not registered on any Stock Exchange tho lmao

    1. LOL Dont think I ever wanna see TimTech on the open market LOL I like my private company 😉

      But yeah man, completely agree….This takes a lot more than just me making a blog post. The industry needs to train people and guide them. Not just one or two loud mouths like myself LOL

  7. Great post Jon. I think I said to you in TE Live earlier in the week…..Take the attitude to do less better. In saying that after about a year hanging out and learning from others I finally came up with a plan to grow a list by simply being a human being. 2 weeks running my first squeeze page I started seeing daily signups and have connected with a few people asking questions. I encourage everyone to keep it simple, find something you like to promote, have fun and build some relationships. The signups and commissions will come but it takes time. I get it , I appreciate it and if we all take things away from all the people that are succeeding we find our niche and make it work

    1. Fantastic post sir and so awesome to hear your results have been increasing. I think there is a lot to be said about keeping things simple in business. It allows for more people to adopt it and feel comfortable.

  8. A great post again Jon, and what I am noticing here is the comments are all coming from people that have decided NOT to make these 5 mistakes. They are all people I have come to know in the community, in the chat and at TELive. It would be lovely to see comments from others, especially since we all get xp points for making a comment.

    1. Completely agree Leone. These are the cream of the crop in the traffic exchange industry. I truly believe that. TE Live people are a unique bunch that really do take action and stick out more than the rest. But then again, I’m very biased 😉

  9. Yeeeeeeeeah, Retention retention retention! Is not what it’s all about but for almost all of us in this lil industry it’s one of, if not the top, issue in our biz.

    I mentioned in twitter a few weeks ago it’s my biggest focus for this year, and we’re quietly working away on things.

    Boring to say, but I can’t disagree with a single word you said there Jon.

    Lots of fab comments so far too – great to see more people “getting it”

    oh look at the time – telive here i come! and i won’t be outing any transvestite nazi’s this time lol

    oh Leone – i didnt know we got XP – bonus!

    1. Thanks man! Yeah dude, it’s so huge. We need to do more of it as well. Retention trumps acquisition. I’m going to live by this in 2015!

  10. Jon this is great and sharing this post in allot of places! No online business profits do not happen overnight! I take persistence and hard work to make it happen. Barb 🙂

  11. Great Article Jon and so very true to not only the TE world but also Network Marketing in General.I cannot tell you how many times I see people giving up without even getting going. Success in anything takes persistent and consistent action, if a person would just apply what you have shed light on in this post there chance for success would greatly improve. But then again that would take time to actually read the article then take action in the right direction.

    This is Network Marketing not NetWish Marketing and if a person is serious about they’re success they will welcome this article with open arms…

    1. One of my favorite quotes I saw you put out there months ago man, net WORK not net WISH. Completely agree. It’s so important. Thanks for the blog love sir, much appreciated!

  12. Hi Jon,

    #6 is failing to invest any money and blaming everyone else for the poor results.

    Just the other day I saw I had enough commission at legacy to upgrade for a month. By doing this and adding a CTP battery I was able to generate 3,000 hits by completing the daily challenge.

    If I was just surfing for cash I would have been desperate to cash out and then get my $0.05 for hitting the cash surfing value and ignore the potential extra traffic and results.

    Oh, and speaking of results we can all tell the difference between those who track and those who don’t. It’s sad that so many people want to pull the handle with utter crap than invest in the proven methods.

    Ultimately something inside you needs to get triggered before anything will happen.


    1. Completely agree man. We need to put the emphasis into more ‘investing in your business’ than trying to get a payout for 5 cents. That’s huge and a huge shift in this industry. The cash for surfing has really done a number on the entrepreneurial spirit if that makes sense.

  13. Thank you for the information Jon. Even I am imperfect, as you well know. I keep trying, and it has been uphill for now. Things change and I realize you are spurring me on and not knocking me down. Personalities still conflict sometimes and I tend to take things personally still. You are not wrong, I am just touchy sometimes and feel like it is all directed at me from where I sit.
    Carry on and I will do what I can to implement your suggestions.

    1. You are absolutely right. I’m always trying to push you and everyone a little bit more each day. To get out of your comfort zone. Here’s the thing Barb, you are STILL here so that means you want it. You just need to focus and keep doing the little things everyday.

    1. For me, it was very critical. But I never promoted a TE on my front end.

      My front end was always ‘Jon Olson’ or TimTech….Within the auto responder series I drafted, or training I provided was always links to the TE’s I wanted to build a downline in.

      I have a downline of over 90,000 people in EasyHits4U and have never once promoted EasyHits4U other than in my training at CTP and or auto responder series.

      So building a downline to me is critical, I just did everything on the back end.

  14. Wow Jon, you’ve stop me dead in my tracks twice today. But I’m pretty sure the reason I’m failing is I’m spending too much time creating the perfect splash and not enough time surfing my upgraded Kore4 TE’s. But seriously thanks for the post.

    1. Yeah man, for sure….It doesn’t need to be ‘perfect’ it just needs to ‘be’…If that makes sense 🙂 we can always improve as long as we have something to improve on.

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