The pulse of the traffic exchange industry and the random ramblings of Jon Olson (that's me!)
I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!
If you have been coming to TE Live these past few weeks you would have heard me going on and on about how important people need to stick out from the crowd in this industry. It’s so critical for people to not just be ‘regular affiliates’ and be the leaders of tomorrow in the traffic exchange industry.
Here’s something I noticed yesterday that blew me away and I said to myself, these ladies are going to be such a huge force this year, it’s going to be awesome…
Hot Flash Hits did something that ANY traffic exchange could do but for some reason, a little bit of effort scares most owners away. So Cathy and Jolynn throw a Tweet out on Twitter and tell people that they have changed something about their surfing experience.
The contest was pretty simple but so smart…They tweeted that the first member to Tweet them back and tell them what they have changed would win 100 free credits.
So simple! So brilliant. So effective.
How much did this cost the ladies? Ummm nothing. Maybe 25 seconds to tweet the message and then a few minutes before a member ‘got it’ and bam….Instant interaction with the membership and such an effective ‘push / pull’ strategy.
I love it. I love it. I love it!!!!
Social works and these ladies showed how a little bit of creativity and a whole lot of heart can go a long way.
Want to stick out? Just watch what owners like Cathy and Jolynn are doing…
So I just read a new email where an owner I thought that would be around for a long time told his membership that he was getting out of the traffic exchange industry…Their reason? It’s kind of funny but they claim that there are only 2-3 ‘big dogs’ in the business and everyone is just advertising to the same people over and over again…
So I did some homework and investigating…
According to the lists at Affiliate Funnel and TE List, the top 10 traffic exchanges alone have brought in 5471 new surfers this week…Not this month, not this year…This week.
In TimTech traffic exchanges, we have brought in 1179 new surfers this past week as well.
So it begs the question…How can we be adding over 5000 new surfers a week to these top 10 traffic exchanges and be advertising to the same people over and over again?
Plain and simple, we aren’t. Now I’m not naive enough to think all 5471 of these surfers are active and I’m sure it’s a percentage that actually surf but still…This is a HUGE opportunity for people that advertise in these platforms.
Be unique and be the person that these people notice and start to follow. If I was brand new to the traffic exchanges and saw these numbers I would be drooling at the thought of the opportunity. Remember, all you need is to Plus One every day and you have over 5000 people to advertise to (new people) every week…Can you think of ways to grab the attention of ONE person a day?
Stop listening to the people who tell you that you can’t do anything…I saw a commercial today by American Express and I love their new motto…It said ‘Impossible is two letters too long’….Yes, EVERYTHING is possible.
Especially when you have 5471 new surfers to advertise to every week PLUS the tens of thousands already surfing…
