I had a real good weekend! I took Saturday and Sunday off and stepped away from the computer to spend some time with my girlfriend and do some things we usually don’t do. This weekend, we went to the Art Gallery of Alberta.
O.K., I have to admit it. I’m not the most knowledgeable when it comes to art so my ‘critique’ may have been coming from a blank slate. But here’s what I noticed…
First – Simplicity rules! The first display we entered had some abstract stuff but it was so busy and complicated. And the amount of people in this exhibit was quite low. I’m sure some fans of the abstract art would argue that this was ‘too complicated for average art people to grasp and understand…blah blah blah.’ But then you get to the more popular exhibits and what did I notice…Simple! The art was simple. You ‘got it’ as soon as you saw it.
Second – Shock and awe works. Check out this picture of a piece created by a Canadian artist Brian Jungen. Talk about shock and awe! Here’s a piece that was created entirely by ‘lawn chairs’.
But wow…I think you could imagine, this got some of the most attention in the art gallery.
And third – Use basic colors for maximum impact! The simplest art works seemed to have a common theme…They used a minimum amount of colors and the colors they did use was reds, blues, greens, yellows…No neon greens, no hot pinks, no crazy colors, just simple power colors.
Put this all together and I just kept saying to myself…This stuff works in art just as much as it works in business. Think of the most effective splash and squeeze pages you have seen while surfing the traffic exchanges and you’ll find…
1. Simple designs
2. The Use of Shock and Awe
3. Good use of colors
What else can we learn from art that applies to business? I know, seems a bit weird for a post in Hit Exchange News, but I tend to see lessons in business around everything I do these days =)
P.S. It’s Monday! So that means another T3 seminar tonight at 7pm Eastern in the TE Live training room. Last week we hit 125 attendees, let’s see what we can do this week! This week, we will be giving away another Flip Cam!