Why The Little Guy Is Still The Little Guy

I noticed something while surfing this week that I thought could inspire either one of the most helpful blog posts in recent memory, or get me some extra special ‘fan mail’. Please note, every time I write a blog post for the traffic exchange industry it’s to do one thing and one thing only…Make it better! I love this business and have been fully invested into traffic exchanges since the late 90’s.

Have you noticed some traffic exchanges that started a few years ago, are still online but not really growing?

Some of the same people that screamed about being the ‘poor little guy’ 3 years ago are still the ‘poor little guy’ today?

Why is that? Why can some people like Legacy Hits go from being unknown as owners to being one of the most popular companies in the industry? How can one man like Eric Goettman go from being a surfer one day, to becoming the most creative advertiser this industry has seen? How about the Show Biz Hits ladies? William Miller? Robert Arnold? Russell Stockley?

Or how about Matt Badura? A guy who has become a house hold name in the business for orchestrating one of the most powerful and active CTP teams in history. Truly, he must have had an upper hand somewhere!

Wait wait wait, there must be a slimy reason why Nick Grimshawe is THE Click Track Profit expert!

What is it? Luck? Maybe they are part of the uber-secret ‘Good Ol’ Boys’ network? Or they secretly send Tim home baked cookies every week?

Nope, here’s what they did…They never called themselves the ‘little guy’ and used it as an excuse for not growing.

Every single person in this business has been the ‘little guy’ at one point, however those that choose to stay in that mindset, never grow while others can crush it in everything they do. Truth be told, nothing is given to anyone who has achieved any amount of success, it is earned through hard work, showing up every day and yup, money! (There I said it…These business people actually invest in their business…Daily!)

The ‘right place at the right time’ can be found by every single one of you reading this post if you roll up your sleeves and get to work. Stop using excuses and bringing up why you can’t build a successful online business, start finding ways that will work for you. It’s all attitude and the desire to be better than you were the day before. The owners stuck n the ‘little guy’ mentality look for every reason in the world why they won’t succeed, while the winners in this business look for the one reason why they MUST succeed.

Get out of that little guy mind set and be better, every single day!

What I’ve Learned Once Again From Apple

I always get a kick out of reading all the Apple hate that goes around every time they release something…

If you really love business you would see how brilliant this company is. All the talk about inventing this and inventing that, Apple has never INVENTED anything, they create new markets from their marketing of products that have already existed…

As Steve Jobs once said ‘An MP3 player holds 1GB of data…an iPod hold 2300 of your favorite songs….’ It’s called framing. Marketing 101.

Same thing with tablets, look at all the marketing Microsoft did to be the official tablet of the NFL with their ‘Surface’….still the play by play guys are calling them iPads on national TV. I mentioned this last week in a post but it was such a testament to their marketing machine.

They teach us almost every year, you don’t need to invent brand new things every day…You just need to make what’s out there better than it was a day ago. Goes for the traffic exchange industry as well. People are always asking me, how do they come up with something that sticks out. And I’ll always answer – do something you wouldn’t normally do. Want something more than your competition does. Be something better than you were the day before. Always improve. Always push yourself.

I love when Apple releases new products, because the finger pointers come out in full force. Ohhhh Samsung did this already. HTC has this 4 years ago. What’s so special about an extra inch on your screen?

Marketing folks. We get taken to school each and every year by this company! Instead of finger pointing, how about we sit back and look at how they do things and maybe, just maybe, we can learn a thing or two.

And yes….I’m a Fan Boy! Not just because of their awesome products, but because of their business and marketing.