There was a lively discussion held by The Legacy Hits team in their daily live show last night.
The talk hit on some very important aspects of the traffic exchange industry and I suggest that you take a few minutes to watch the recoding below…
Welcome back 🙂
I want to thank Marcus Wahl, Robert Arnold, Blain Jones and Eric Burgoyne for their awesome show. They hit on some great solutions on how to bring back traffic exchanges to their former glory, to a place where one can charge ‘2006 prices’ for credits and upgrades…
Here’s the problem though, it’s no one’s fault but our own as to why we go to this place. Where owners are selling lifetime upgrades for 27 dollars and why even if you refer 1500 to a traffic exchange, you still only have $5 in commissions…And yes, I’m pointing the finger directly at myself as well.
We need a solution and the solution starts with US.
And by ‘US’ I mean every single person who owns and surfs traffic exchanges for business building purposes. The problem in my opinion isn’t that we need to charge more for credits and upgrades. People will ALWAYS pay for value and results. If the value and results are there, we can charge ‘2006 prices’ at anytime we like…
What we need to do is educate surfers WHY they are earning credits and what to do with those credits in their account once they are earned.
Blain stated that the ‘end goal‘ should be to transform a surfer, into a lead, and ultimately into a customer.
This takes real marketing and real business savvy.
The culture of traffic exchanges have become more ‘surf now and earn a penny now’ rather than surf now to capture a lead that will become a lifetime customer…We need to get back to list building. We need to get back to brand building. We need to bring BUSINESS back to the industry.
Sure we need a healthy mix of both surfer and advertiser, but the funny thing is now…We only seem to have surfers as the guys mentioned in the show. We need to cater to the advertiser and level it out. That is what is missing, the real secret to all those golden years in the industry is that we had that healthy mix but heck even then, the surfers advertised effectively.
I truly believe, this is the key to so much in this business. We still grow by leaps and bounds as new members join every single day. On top of that, we pay thousands of dollars every week to our awesome affiliates, but it can be so much more.
We can be so much more!
So before we blame the surfers, blame the owners, or blame the ‘PuppyMonkeyBaby’, let’s look at ourselves and genuinely ask…Are we leading by example? Are we advertising as effectively as we can? Are we building our lists for our surfers to see the power of email marketing? Are we learning the in’s and out’s of marketing and sales to provide the best value to our members?
Let’s take the first step, and show them how business is done….