And Finally…Some Good News For Traffic Exchanges

It’s been a pretty rough few months for traffic exchanges. With all the fall out from the PayPal slap, we’ve seen a general positive attitude around the industry but still…People are worried. And rightfully so, the future is unknown and as much as we want to scream…”It’s an opportunity” until their is some confidence built back into these programs, there will always be cautious optimism…

And then yesterday happened.

Let me share with you some history…

The year was around 2003-2004…I had just started writing Hit Exchange News weekly and was the owner of one of the more popular internet marketing forums online, Net Marketing Forum.

There was a guy, a very vocal guy, that started to show up every day in the forum with a unique way of doing business. His name was Robert Puddy. His attitude was this, I’m here to make money and make other people money and if you aren’t on board….Good luck to you! He was no hype, no hoopla, just business. Robert and I became pretty close friends and associates, we supported each other and the traffic exchange industry was really starting to flourish.

Robert was the guy who really helped bring traffic exchanges to the rest of the internet marketing world by hosting and producing offline seminars around the world. Rich Taylor and him started the Focus for the Future seminar series which was the first time I ever got off my lazy behind and made it to these events. They were awesome…

Along the way, my forum was growing and started to attract guys like Soren Jordansen, Tim Linden and an english guy named Paul Kinder…Paul lived breathed and died these programs, and I remember the day clearly…Paul came to me one day and said, teach me everything you know about traffic exchanges and as we worked together over the years he became a powerhouse in the business. Arguably one of the most successful owners in traffic exchange history.

Soren went on to become a highly successful internet marketer and Tim Linden, you may have heard of him, became my business partner as we formed TimTech.

I owe a lot to these guys. They taught me a ton and really helped this entire industry grow and prosper in the golden years.

Fast forward to yesterday and I get a notice of a blog post that Paul had written…

He said him and Robert Puddy were merging to create one company. That’s right, LFM (the most popular membership / traffic exchange script online) and programs like Traffic Splash, Tezak Traffic Power (along with Tony of course) would be all under one roof.

Here’s why I’m excited and the traffic exchange industry should be too;

1. These guys are awesome. Plain and simple, if we ever needed a group of people to come together and build something great, this is the time and these guys who I’ve known for over a decade are some of the best dudes on planet earth.

2. This new merger means bigger and better opportunities! Just thinking of what these two companies could accomplish together is exciting.

3. In a time when semi-serious owners will disappear by the way side, something like this builds confidence! This is a merger that helps the entire industry and brings professionalism to the business.

I could go on and on, but it all comes down to this. The entire industry is in survival mode. We’re unsure of what the future brings. But when some of the most successful people in this business, get together, there is bound to be some fantastic opportunities emerge from it.

Maybe, just maybe…The future is bright!

Traffic Exchanges Need To Die

It’s time to come clean…

The past few weeks have been really rough on an industry I have made a living from since the last 1990’s.

Crazy right?

Traffic exchanges are almost 20 years old and have been a mainstay for many work from home professionals and home based businesses that didn’t want to spend an arm and a leg to get traffic to their website.

We provided services for the ‘little guy’ that dreamed of being a big guy! We gave everyone a shot to compete to get traffic to their websites, but also their landing pages, squeeze pages and blogs.

When the entire world went to Facebook ads, Promoted Tweets, Google AdWords and multiple new forms of online advertising…Traffic exchanges essentially stayed the same.

I look at your website, you look at mine.

It was all so simple!

Fast forward to the drama of the past few weeks. PayPal has pulled the plug on an entire industry because we got lumped into the same category as certain programs that used a traffic exchange front for their online ‘opportunity’.

Let me be crystal clear, especially if anyone from PayPal ever reads this…Traffic exchanges, real traffic exchanges, have never been about multi-level payments, matrices, payout structures, get rich quick schemes or whatever label we have had thrown upon us.

It was an advertising service. Only. Ever.

Now we have NO ONE to blame but ourselves for the current state of affairs. We saw the writing on the wall, we saw the horrible websites that were being promoted within our communities. And we did nothing…

We encouraged penny clicking, get rich quick scams to use and advertise within our walls. We sat back because…Hey, we couldn’t control what people promoted. Everyone is an adult, we don’t need to police our members.

Hindsight is 20/20…

Maybe that’s it! Time to call it quits, it was a good run, let traffic exchanges ride off into the sunset…

Not so fast….

Here’s the thing…They can be and should be resurrected. The current model needs to die. Our community right now isn’t filled with the type of advertisers, customers and owners we need to grow this business….

We need to figure out why sites like StumbleUpon can be ok in the eyes of the world, but something like TezakTrafficPower is not.

To me, it’s the content. We are filled with crap. Literally. It’s really bad in 2016…If you surf any traffic exchange today you can almost understand why people think we are a joke.
We refused to stop the garbage from coming into our businesses and did nothing to stop it.

We have ourselves to blame, and we’ll own it. We’ve been at this long enough to know, what doesn’t kill you makes you stronger….Still…There is great opportunity.

The DNA of these programs can stay the same (you look at mine, I look at yours…) but the culture needs to change. We need to cater to businesses that see real value in spending their time advertising within our programs. We need serious owners that are willing to spend thousands on development and advertising to CREATIVELY attract those customers.

We need leaders.

Will it be easy?

Absolutely not, PayPal giving the traffic exchanges a slap…Hurt. It’s hurt a lot of people who have dedicated their lives to this industry, myself included, but there is HUGE opportunity here.

I encourage us all, to put aside any distractions and arguments that we’ve had in the past and work together to build something truly remarkable.

Traffic exchanges as we know them today, may be dying…But that could be the biggest blessing traffic exchanges have ever had. It could mean the start and creation of something new, exciting and vibrant…It could be just what we needed!