So Andrew Stark was testing out this new software he purchased and made a post in the Safelist Marketing Group on Facebook. It’s a cool little product that can set up polls and bring people into your funnel so he started a poll and asked a pretty simple question…
‘Who Is The Best Safelist Marketer?’
He had some pretty impressive names on the list..From Jerry Iannucci to Stefan Berg, from himself to….Yours truly!
Huh? Jon Olson? The best safelist marketer?
I’m flattered but…I’m not what you would call an expert in safelists and mailers. I respect them and the people that love them and use them, but I’ve had my concerns and issues with them for years. But there I am…And wait, huh? I’m….LEADING in votes?
Now I’m sure with time it will even out because let’s be honest, Jerry Iannucci and Stefan Berg are much better at those programs than I will ever be and they are who I consider to be the ‘go to guys’ in that business. So how on earth did I even compare?
People know me. Some of them even hate me (which a few folks in the safelist world do lol). But they know me. I’ve been everywhere and in between in the traffic exchanges and yes, we even own ListNerds so my face has been around for years…
At the end of the day, people voted for me because they know me. The perception that I’m the ‘best marketer in the safelists‘ is evident, but the reality is…I’ve got some work to do!
This is why branding yourself is SO important in this business. People do NOT do business with ‘usernames’ anymore, they do business with real people. Get out there and build your personal brand each and every day!
As for the safelists…Well because of this, it’s got me curious as to what we can do (TimTech) to build our brand even more in that side of the internet.
This is a huge nugget for people, just how powerful a personal brand can be!