Issue 221 – It All Starts With A Good Site Design!

So there was a question posed in a forum this week that asked the question, what makes you surf a traffic exchange. The number one response to that question in it’s poll was ‘because an exchange gave me results’. And rightfully so, I mean why else would we be surfing if not for end results in mind.

But let’s analyze this for a second. I stated in this poll that without a good design, you would not find a good owner and thus wouldn’t even be able to see results from a traffic exchange. Of course, this was argued with and disagreed on. Can you see why I feel this way?

Simple, if a traffic exchange owner doesn’t invest in the layout, design and programming to their script, why on earth would it attract new members. New members are the lifeblood of any traffic exchange, and new members means new eye balls looking at your site. The more members a program has, the better results that program will generate. Always. There is no debating this, the best traffic exchanges online are INVESTED in by the owner.

So it all starts with the design. I’m sure people may argue with this still, but you have to ask yourself…What traffic exchange have you surfed, or gotten results from, that had a horrible site design and absolutely no customization at all? Go with the programs that have quality stamped all over it, you are for sure going to find a responsive owner and of course, results!

Have a great week and thanks very much for being a reader of Hit Exchange News!


Jon Olson
The Traffic Exchange Guy



The News

– We had some changes made to the member directory at I Love Hits this past week. With the increasing use of the profile pages, we felt the need to spice up the directory and give people much more to see and look at. Be sure to pop by and check out the changes! Oh yeah, and surf a few sites too while you are at it, we’ve got some pretty cool new additions to the surf bar as well.

Traffic Splash added 1000 members ALONE this week as they hit 27,000 in total surfers. All I can say is…Here’s a traffic exchange that grows by leaps and bounds. This is something to support, surf, purchase and upgrade at. By far, one of the best exchanges ever!

Traffic Soldiers hit quite a milestone this week as well. It was announced that Soldiers hit 20,000 members in their latest update. This is a very nice achievement and proof that there are traffic exchanges out there that do grow and are not stagnant.

– I sent a little tidbit about Daily Niche Idea last night because I really feel this is the official ‘no excuse tool’ for building a mailing list. Cindy Battye’s new program is one of those ‘must haves’ for anyone that has ever got stuck on something to write about to their list. Be sure to give it a look and sign up for free.

– Want to win your own copy of the best selling traffic exchange book on, Hits, Clicks and Misses, (actually, it’s the only published book about T.E.’s on the planet), simply post a comment about this week’s issue of HEN!

– Splash Page Hall of Fame – How about getting a $47 ebook just for signing up to Advertising Know How? Note: Why do I focus on splash pages every week? Simple, you MUST be using them in the traffic exchanges to get results. Get a custom made splash page by clicking here!


HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Swarm
2. TS 25
3. Dragon Surf
4. Traffic Splash
5. Traffic At The Races
6. Traffic Era
7. StartXChange
8. Easy Hits 4 U
9. Max Traffic Pro
10. Traffic Wonderland

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)



Deep Thoughts – Jon’s Weekly Rambling

How Not To Approach Potential JV’s?

This little tidbit is in response to my email a few days ago about the I Love Hits update:

“I am a traffic exchange owner and i would be willing to give you some free advertising on my site if you sign up as a member and then you can give me credits on your site in exchange. my website is (not giving them free publicity). Please check it out and let me know…”

So I checked the site out, hey, you never know who is sending emails to you right? What I saw was a basic Ventrino script, zero customization, grand total of just over 60 members. Oh yeah, and like 1200 credits to sign up, plus a 1:1 surf ratio. That’s a big warning sign if you are thinking about joining a new traffic exchange by the way.

O.k., not a problem, maybe they are new and I could help them out by suggesting they focus more on building their brand name in my traffic exchanges first. So I check their account at I Love Hits AND S.W.A.T. Traffic. I find no URLs added, never spent a dime on advertising their exchange, surfed a grand total of 12 sites in the lifetime of the account. What would you do?

You know the popular saying, those who want help, should help themselves first? This is a classic example. Want to get on the radar for possible JV’s? How about building your name and really showing to others that you are here for the long run. Far too many times, we see people come and go in this business and now more than ever it’s important to ‘create your own buzz’.


Things That Make You Go Hmmm…

– Jon Olson is a real genius sometimes. I let the domain name for Hit Exchange News expire yesterday. Duh.

– Owners of Hit Magik, you have a support request in Net Marketing Forum.

– I knew Max Traffic Pro was a great traffic exchange but William Brant for president? Huh?



Jon Olson

I'm Jon Olson, I've been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since...Well, the beginning :) I'd love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one! Poke around and enjoy the 'News! And thanks for hanging out...

15 thoughts to “Issue 221 – It All Starts With A Good Site Design!”

  1. I agree with you, Jon, concerning using results to determine which TE to surf or invest in buying credits. When I look at a potential TE to join, design is important but I also look at how much the site is marketed in other places.

    On a different note, why don’t you just register your domain name for 10 years and not have to worry about it once a year?

    I should’ve grabbed your domain when it expired. 😉

  2. Whoah. The video you linked to was really something. Let the speculation grow, presidential hopeful William Brant!

    Thanks for posting about jvs. I just launched a very te-centric bfm-style giveaway site and your words confirm my ideas. Let’s see how much buzz this non-bee can make.

    Thanks for another great issue!
    -Jay Hines

  3. Hi Jon,
    Yes..I agree with you…it starts with a good design and easy surfing. This will bring the people and that is what brings the good results!
    btw…I just love this newsletter! thanks…

  4. I joined one of those too, I won’t say the name for fear of publicity. They have me a lifetime gold upgrade as one of the first 500 members and then they had trouble bringing folks in. I had about 3,000 credits (because they were giving them away like mad to keep people) when I cancelled the account, because I was receiving about 2 hits per week (no lie). Bringing in eyes to view the page is the most important thing for a traffic owner indeed!!

  5. Hey Jon!

    Thanks for the wonderful raves 🙂 I might need to get some testimonials up there soon – and love your ‘no excuse tool’ explanation of it, maybe you could write that up in a testimonial – so that I can give you frontpage kudos for coming up with it!

    Oh.. and ignore ppl who are acting all smarmy and saying to pay for your domain 10 years in advance… Stuff happens, you forget.. I am just glad it happens to you too! So I don’t look so silly when I stuff things up!


  6. Jon:

    Design is the first thing one sees in any program, specially in TEs. So, it’s of great importance. Yet, we know is not the main feature because what really matters is that the TE has thousands of active memers that take a look at your site or affiliate link, that the owner be honest and renders great support to all de members that have need of it. Fortunatelly, there are many of TEs with these characteristics.



  7. Dear Jon, I enjoyed your Hen’s newsletter and I think you are like me absent minded because the fake or sloppy website programs are something beyond your good self to be in.

    I take this opportunity to warn that a county nurse of Kansas has reported, in accordance to civilian law of the civilised world, the poisons of colloidal silver sold mondially, to the Food and Drug Authorities of America. A few nice teenagers have been spreading my comment on the poisons advertised and I am now switched off from that health supplements website. Microsoft told me that I have more than $12.5K in their records though not paid out and I think $10K is due to compensation by the Food and Drug ban on poisons.

  8. Love your newsletter Jon. It’s always right to the point and useful.

    My own TE is still pretty plain looking as I am still developing it… and I tend to be a “DIY” type person. My skills are slowly improving though and as they do so will my site. (Not that it’s any excuse for an ugly traffic exchange. LOL.)

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