Issue 232 – The Traffic Exchange Launch Formula

What happens when you take a dose of ‘Traffic Exchange Guy’ and add a pinch of ‘Launch Formula Marketing master’ into the mix? You end up with TE Launch Formula.

As some of you know, my old Traffic Exchange Guy consulting has taken offline last month to relaunch this new service. Robert Puddy and myself have been creating this ‘traffic exchange business in a box’ for over a month now with one goal and one goal only, to find the best new traffic exchange owners on the net.

I have been doing this since 2004 and needed to switch things up a bit, so today I’m absolutely thrilled to announce TE Launch Formula to the traffic exchange community.

I’m not going to rave about it, I’m not going to say this is a limited offer. This is the new ‘bottom of my funnel’ and the last time I did this I met owners like Paul Kinder, William Brant, Soren Jordansen and so many others. I can’t wait to see who Robert and I will work with in the future!

Thank you very much for being a reader of Hit Exchange News and have a wonderful week!


Jon Olson
The Traffic Exchange Guy



The News

Promo Lotto has a new owner! Steve Ayling has joined Ryan Hogan to partner up and run this new and very exciting traffic exchange. I really enjoy Promo Lotto, it’s one of the better new exchanges to be launched in recent memory. And knowing Steve, this thing is about to get a whole lot better.

SWAT Traffic’s re-launch last week was a wonderful experience and very successful. We had a little contest running this past week to ‘Name The Rottie’, and thanks to the members we have got a name. Our little pooch is now called ‘P.A.W.S. The SWAT Dog’. Congratulations to Jerry Iannucci for winning the contest and thanks to everyone who took part!

– 30,000 members have now joined Traffic Era as they sent out a notice this past week. Not too shabby for the popular Logiscape program, and one of the fastest growing traffic exchanges in the past few years.

– Want to win your own copy of the best selling traffic exchange book on, Hits, Clicks and Misses, (actually, it’s the only published book about T.E.’s on the planet), simply post a comment about this week’s issue of HEN! Congratulations to ‘Michael’ for winning last week. Be sure to send your mailing address to me so that I can ship you a copy (hitexchangenews at yahoo dot com)!

– Splash Page Hall of Fame – Personal branding? Check. Logo? Check. Opt-in form? Check. A very good squeeze page for any traffic exchange? Absolutely! Note: Why do I focus on splash pages every week? Simple, you MUST be using them in the traffic exchanges to get results. Get a custom made splash page by clicking here!


HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Splash
2. Hit Safari
3. Traffic Era
4. Easy Hits 4 U
5. Dragon Surf
6. StartXChange
7. Advertising Know How
8. Traffic Swarm
9. Boot Scootin’ Traffic
10. Lords of Traffic

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)



Deep Thoughts – Jon’s Weekly Rambling

Traffic Exchanges Don’t Work? Don’t Use Them.

This drives me absolutely nuts. There was a new program that launched this past week that had a bit of support around the traffic exchange industry and was shown a lot while surfing. It claimed to be the next level in online promotion and the best way to get traffic to your site.

O.K., that’s fine but here’s the kicker. On the ad copy they essentially said ‘don’t use traffic exchanges, but it’s a lot of effort for minimal results’. Really? So how come this program is getting mention in this newsletter if traffic exchanges aren’t effective. Yeah, I’m writing about it, but not for positive reasons.

If you are going to make bold statements on your ad copy about how ineffective traffic exchanges are, put your money where your mouth is and make your affiliate pages a frame breaker. Problem solved. You won’t get all that ‘nasty ineffective’ traffic exchange traffic.

You know what I think? I think they KNOW traffic exchanges work and are using scare tactics in their ad copy. Nothing wrong with that, however a few years ago I may have went on a tirade about ‘saving the industry’ *lol*. Folks, it’s very simple. These programs work. They have worked for a decade. And companies will use every tactic they can to try to get surfers into their business model.

Know the marketing, know why they do what they do! I still say, traffic exchange users are the best people on the net, and other companies know this…


Things That Make You Go Hmmm…

– Rumor has it that Virtual Traffic Jam is making a comeback. I swear, Click Silo is up next…

– Did you know that Click Crazey had over 230 new members join last week. Seems to me like a place you may want to advertise in…

– Useless video game news, I had my XBOX Live ID suspended last night. No more video games for Olson…So sad…



Jon Olson

I'm Jon Olson, I've been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since...Well, the beginning :) I'd love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one! Poke around and enjoy the 'News! And thanks for hanging out...

11 thoughts to “Issue 232 – The Traffic Exchange Launch Formula”

  1. Dear Jon,
    The idea that traffic exchanges do not work is more likely that the user does not work. I hate to say this, but if you do not surf then you get no joy! Even if you buy traffic you still have to surf to see what others are up to. If you do surf you see that there are still people that do not listen to you on how to use traffic exchanges. Keep up the good work telling us how to use these little marvels of traffic assignment!

  2. Hi Jon,

    I really enjoyed reading this issue of HEN, like I do EVERY time. It’s ashamed that even some of the TE owners were even promoting this latest program launch, without even reading that they were insulting the Traffic Exchange industry. Only thinking of making a little money in commissions.

    All the Best!!,

    Dan Vaughan

    PS… I really NEED that Hits, Clicks and Misses book that you wrote. Don’t make me beg… It’s NOT a pretty sight. (lol) Whatta ya say Jon??

  3. I have had the honor of owning a traffic exchange for the last three years and I do know that traffic exchanges do work. I did not have a great number of members nor did that money roll in like I had dreamed, but I met many wonderful people the world over and experienced many great sites. I will return.(after school)
    The Doctor is IN!

  4. If they don’t think that TE’s work, then why be afraid?

    Using TE’s to promote my business and by helping others do the same, I have come to the conclusion that TE’s are the best thing since sliced bread. TE’s serve the online business with a very simple and cost effective way for everyone to do a little business.

    Thanks Jon, keep up with keeping up!

  5. Hi Jon,

    I am am so sick of hearing that traffic exchanges don’t work. I get a couple of support tickets a week telling me that they don’t work and of course I explain to them that Traffic Exchanges work very well you just need to know how to use them and then give them my saved document on how to use traffic exchanges.

    A few thank me and follow the steps but the majority don’t want to make the effort to use Traffic Exchanges the way they were intended to be used. Most people are lazy. They think you can become rich over night without spending any time or spending any money.

    All we can do is try to educate our members but it is up to them to put it into action. You can lead a horse to water but you can’t make that stubborn Nag drink.

    For the user that commented on making a little money on commission’s, I pick and choose what I want to promote. I JV’d a couple programs this week but I don’t think that this was one of them. It’s hard when you don’t name the program. I don’t make little commissions. I make big commissions. I have one of the larger lists around and people come to me asking me to JV for them. Not only is my list large but I have a large amount of members that upgrade so I convert well and we both make money. Dan Moses always invites me to a launch he is involved in because we both make money and a nice residual income from these programs.

    One last note that I already told you is that your’s and Roberts TE Launch Formula is way under priced and any new prospective Traffic Exchange owner would be nuts not to take you up on your program!

    To Our Success

    Rich Morris, Owner
    Traffic Heroes TE

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