I was complaining about the lack of innovation last week and I’ve got to say, it’s weeks like this that make me smile and know we are always moving forward…

Jon Atwood and Frank Salinas’ recent release of List Effects is a wonderful example of people taking an idea or two that are old and creating something new and exciting with them.

List Effects may look like another list builder on the surface but it’s so much more and has the potential to be quite an addition to the ‘free traffic’ generation side of the internet.

I applaud the vision and innovative nature of this endeavor and hope these guys go to town with this new program. Things like this and owners like these need to be supported. It’s not the same old same old that will bring us to the future, it’s new things. New programs with a new twist on a formula that has been working for a decade…

Thank you very much for being a reader of Hit Exchange News and have a wonderful week!

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Jon Olson
The Traffic Exchange Guy

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The News

- Buckets of Banners had quite the successful launch and once again kudos to Mr. Steve Ayling for creating something new and innovative. Another example of taking an old idea and making something fresh and new with it. Great stuff man!

- Heard through the grapevine that Stephen Ayer, one of the pioneers of the traffic exchange industry, has sold his share of Traffic Roundup. I just wanted to thank Stephen for everything he has done during the past decade and wish him nothing but success in the future!

- Also, speaking of pioneers. I heard rumblings that Tony Tezak is one the verge of launching something BIG in a few days. I’ll be sure to let you know as soon as I can but this should be one of those ‘must join’ programs…Get ready because this is going to be fun =)

- Notice: Cast your vote today for your favorite traffic exchanges at Affiliate Funnel’s Surfer’s Choice ranker. This is YOUR voice and YOUR opinion on what traffic exchanges you feel are the best in the business. Be sure to vote every day and get your opinion heard!

- Splash Page Hall of Fame – How’s the for shock and awe! List Effects simply and effective splash page really gets people to ummmm, stop and read! Note: Why do I focus on splash pages every week? Simple, you MUST be using them in the traffic exchanges to get results. Get a custom made splash page by clicking here!

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Splash
2. Traffic Witch
3. StartXChange
4. Thumb Vu
5. Hit Safari
6. Tezak Traffic Power
7. Dragon Surf
8. Traffic Era
9. Traffic Punk
10. Max Traffic Pro

Note: Analysis and Tracking by T.E. Toolbox – The Official Link Tracking Service of Hit Exchange News!

Question: Hey Jon, how come I Love Hits and SWAT Traffic are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Ramblings

The Blog Post of the Week…

Tim Linden always comes up with gems on his blog, and this week I absolutely loved his latest ’5 Reasons Why A Traffic Exchange Dies’ article.

I loved it so much that I had to keep the discussion going by giving my two cents to it in Hit Exchange News.

I agreed with all of Tim’s points but something I wanted to add is that we may have added to the problem of programs dying simply because of the myth that these things are easy to own and operate…

Opening a new traffic exchange is hard work, very hard work but the hardest part of owning a T.E. is the maintenance and growth after the launch phase is done. This is what kills a lot of traffic exchanges because the owner thinks after the launch phase it’s smooth sailing. Not so…

So what you see are dozens upon dozens of new exchanges that look like they have potential but never have the legs to keep going in the marathon. That’s what owning a traffic exchange is, it’s a marathon. And now, there is rarely a gold medal at the end of the race, it’s usually more fees, bigger hosting, new site designs and programming features…

Crazy isn’t it? This isn’t to say new traffic exchanges can’t be successful, one look at Thumb Vu launched earlier this year and you’ll see how it’s done but examples like this are far and few in between.

My advice? Thinking of launching a new program, remember 95% of new traffic exchanges never make a dime and if they do, their life span isn’t always guaranteed past a year or two.

Don’t be a statistic, program ownership is a great thing but how about you cater to the traffic exchange market in other ways…Bring out an innovative traffic exchange related program or service…That’s golden!

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Things That Make You Go Hmmm…

- Doesn’t Google Buzz remind you of ummm…TWITTER?

- I’m still looking to giveaway a book this week from NetMarketingBooks.com. Last week Sean Supplee won for simply…Posting a comment! Sean, send me the book of your choice along with your mailing address to teamtechinc at gmail dot com for your prize. Keep the comments coming folks =)

- “Obstacles are those frightful things you see when you take your eyes off your goal…” – Henry Ford

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