Don’t Make A Sale, Make A Friend First

The last post I had on Hit Exchange News created quite a stir. Again, there are some that see the power of social surfing, and there are some that don’t. One of the main things I noticed is that people who embraced age old practices along with creating a wonderful brand in the social side are seeing massive results. So my advice would be this…

Stop worrying about the ‘sale’…

Make a friend first!

I am hearing how results are down, it takes ‘too much time to be social’, and blah blah blah. I’ve seen results soar for our members and for our businesses across the board because we have stopped worrying about the ‘sale’. Our results are now based on people. How many people can I say ‘hi and thank you’ to in a live environment.

We want to concentrate on creating happy surfers and happy members first, and we feel the sales will follow. And it’s been working. It’s pretty simple really, if members are bored, they do things like load up 10 tabs and power surf. However if they are engaged, interacting with others, they are happy and only surfing maybe 2 tabs at once.

Happy, engaged members = results

But what are results? A sale? Maybe a new sign up to your list? How about a click through?

For TimTech (and yours truly) results mean creating happy members and meeting new people interested in well…Not being bored to death while trying to build a business online. I have learned the most by doing, not by listening to someone in a suit tell me how to make money online…The best teacher ever is experience and why not have a little bit of fun while doing it.

So yeah, this stuff may not be for everyone, and that’s fine…But I firmly believe that if you worry less about where the next sale is coming from, and more about engaging others and talking to members, the sales seem to come in…Automatically.

What’s your thoughts on this? Is Olson out to lunch, or is the new business model online…Let’s be friends first?

A Fundamental Flaw In Business

The past few days have really been an eye opener for me. After reading a certain email from a popular traffic exchange, watching Tim Linden’s latest video about the topic and then hearing about what was being taught at a popular seminar series over the weekend…I am even more confused about certain business practices in this industry.

Let me get this straight. A few owners want…

– Less surfing in their programs (that’s pretty silly)
– No surfers at all in their traffic exchanges (are you kidding me?)
– Concentration on ‘new members’ rather than current ones…

Whoaaaa…..Hold on. Here’s a fundamental flaw in thinking when it comes to traffic exchange ownership. The thought that the most important part of managing a traffic exchange is getting ‘new members’. Yes, it’s important but do you want to know how to grow a healthy HAPPY membership? You concentrate on who you already have.

It’s that simple. You treat your current members like gold and your membership will grow because you have a culture of pleased customers, who tell friends, who tweet about your traffic exchange, who promote it, who are happy and who SURF!

This is something I have noticed when people start the annual ‘doom and gloom’ scare tactics that the traffic exchange industry is crumbling. We are so worried about how do we ‘grow’ traffic exchanges when, well, let’s be honest, some of the programs around are healthier, and more vibrant than they ever have been *cough* social surfing did this *cough*…

My suggestion…Worry less about who ‘MIGHT’ be joining your program and give the people who ARE ALREADY in your program a reason to stay. Create a culture of happy surfers and you will see a big change in the way people perceive your program.