Social Social Social…Blah Blah Blah

A few years ago, I stood up for something. Tim and I were in front of the camera every day to ‘re-launch’ TE Toolbox and we started this crazy daily show called Traffic Exchange Live. We maintained that being in front of customers, and actually caring about them was a much better business model than the old ‘hands off’ approach. Let’s just say, it didn’t go over very well with some of the old guards of the traffic exchange industry…

If they didn’t like that stance, they REALLY hated when we said social surfing was the future and one has to be networking daily to get results in the traffic exchanges.

The powers that be finally caved in and you started to see social chats pop up everywhere. And then it seemed every new program had the word ‘social’ in it. Social was the buzz word and you started seeing Facebook integration, Twitter integration and other social sites being placed into the traffic exchanges. Funny.

What most people don’t understand, especially the ‘hands off marketers’ is that social isn’t a Facebook like button. It’s not a Tweet link on your surf bar. It’s much more than that….It’s conversation.

It’s the digital representation of you hanging out with your offline friends and family and talking with them…Naturally. Without the ‘forcing’ of products down their throats and the constant pitching that plagued the industry for years.

So who ‘gets it’? Which surfers are seeing the biggest results? The ones that surf socially every day. The ones that understand being seen in rotation is as important now as being visible in chat. Showing up to seminars. Commenting on blog posts. Every day. Every single day! Without fail.

And then you see, that’s when the ‘magic’ of social really happens…People ASK you for links. They ask you what you are promoting. What you are getting results from. Because they value your opinion and your recommendations. You never will need to pitch again. It truly is, digital word of mouth advertising and it’s what WORKS now.

Combine your social reputation with a kick butt splash or squeeze page and you will SEE results. Guaranteed.

So as you spend some time in the traffic exchanges today remember that social is more than just a buzz word. It’s a conversation. It’s natural. And it’s the best business model the planet has ever seen!

Sub Game & Vault N’ Key Myths

Something we are very proud of at TimTech is the development and power of our surf promos. We named them first the Vault N’ Keys and more recently we added the ‘Sub Game’ to the mix and they have been nothing short of remarkable. Wow, the power of these promos is unmatched and we cannot thank our partners enough for all their support and business when it comes to making surf promos fun once again…

However, there is a BIG BIG myth that needs to get talked about and I’d like to talk about it right now…

It doesn’t matter WHICH traffic exchanges are hosting the games, if you are doing a promo with TimTech you are leveraging the power and community of Click Track Profit.

People are ‘rumbling’ because they do not want to do a promo with a smaller traffic exchange and only want to partner with the bigger named programs. With the way we do things at CTP and these surf promos, it doesn’t matter which program you are partnered with because simply put, the power is in the community and the support and activity will be there from the surfers! This is so important for everyone to realize, in fact, the smaller the traffic exchanges, the bigger the benefit. The ClickTrackProfit community SUPPORTS all of the programs in the surf promos and this should never be taken lightly.

In other surf promos, the activity is based on the partner exchange and if you have no surfers doing a promo with a program with no surfers…Of course it won’t benefit anyone.

However, ClickTrackProfit’s games are not based on how big a program is, or how active it is, because of the way it’s set up…The partner exchanges WILL benefit from the activity of CTP directly.

It’s an amazing thing to see, the nay sayers that finally embrace the promos and tell us about the record numbers they see…And the best part of this is, big, small, medium sized…Every traffic exchange benefits!