A few years ago, I stood up for something. Tim and I were in front of the camera every day to ‘re-launch’ TE Toolbox and we started this crazy daily show called Traffic Exchange Live. We maintained that being in front of customers, and actually caring about them was a much better business model than the old ‘hands off’ approach. Let’s just say, it didn’t go over very well with some of the old guards of the traffic exchange industry…
If they didn’t like that stance, they REALLY hated when we said social surfing was the future and one has to be networking daily to get results in the traffic exchanges.
The powers that be finally caved in and you started to see social chats pop up everywhere. And then it seemed every new program had the word ‘social’ in it. Social was the buzz word and you started seeing Facebook integration, Twitter integration and other social sites being placed into the traffic exchanges. Funny.
What most people don’t understand, especially the ‘hands off marketers’ is that social isn’t a Facebook like button. It’s not a Tweet link on your surf bar. It’s much more than that….It’s conversation.
It’s the digital representation of you hanging out with your offline friends and family and talking with them…Naturally. Without the ‘forcing’ of products down their throats and the constant pitching that plagued the industry for years.
So who ‘gets it’? Which surfers are seeing the biggest results? The ones that surf socially every day. The ones that understand being seen in rotation is as important now as being visible in chat. Showing up to seminars. Commenting on blog posts. Every day. Every single day! Without fail.
And then you see, that’s when the ‘magic’ of social really happens…People ASK you for links. They ask you what you are promoting. What you are getting results from. Because they value your opinion and your recommendations. You never will need to pitch again. It truly is, digital word of mouth advertising and it’s what WORKS now.
Combine your social reputation with a kick butt splash or squeeze page and you will SEE results. Guaranteed.
So as you spend some time in the traffic exchanges today remember that social is more than just a buzz word. It’s a conversation. It’s natural. And it’s the best business model the planet has ever seen!