Yup….It’s back! Everyone’s favorite F word in marketing. It’s a dirty word. It scares people from here to Timbuktu. It’s FOCUS and wow, does it frighten marketers around the internet.
It’s actually the most powerful word in the English dictionary when it comes to online business and because it’s such a simple concept, far too many times people over look how powerful it can be. But see, that’s just it. It’s power! When you focus on your business and keep focus, nothing will stop you.
A few years ago, there was a huge emphasis on ‘focus’ and bringing the concept of keeping things simple and laser focused to your business. It was a pretty cool ‘movement’ as lots of people online got rid of the dead wood and concentrated their efforts on one or two programs at once, not a dozen.
Multiple streams of income is a wonderful concept, but focusing on one program at once, and then building it slowly will be much more effective than promoting a dozen different ‘opportunities’ at once.
Yes, focus is power. And when you keep focused on your business and your goals, nothing can stop you. But it starts with you. And the decision to focus on YOU and YOUR business will be the most POWERFUL decision you ever make!