Something To Think About This Monday…

I’m a big fan of Success Magazine. It’s the only offline magazine I actually subscribe too and every month I can’t wait to get it in my mailbox. Part of the benefit of this magazine is that every month you get an audio CD packaged in the magazine that offers some advice from top leaders in the business and personal development world…

One of these experts in the past was Seth Godin, arguably one of the greatest marketing minds of our time and something he said in audio lesson struck a HUGE chord with me.

Seth said that we shouldn’t be in business to ‘Sell average stuff to average people’. Think about this for a moment and how it relates to everything we do in the traffic exchanges and what ‘sticks’ and what doesn’t. The world for the better part of a century has been mass marketed too. We have generic products catering to the masses.

But in the day and age of long tail business plans and social media, the ‘niche’ market is even more important than ever. When you are in business, you cannot simply just be a status quo marketer, selling average and ho-hum products to people.

You have to crush it! You have to stick out like a sore thumb and be the Purple Cow (Seth’s biggest marketing message to date and he’s got a lot of gems)…

This is the perfect opportunity for you to set yourself apart from the every day ‘average’ business person but what are you doing to get there? Don’t be average, like I have been saying 2012 is the year to say no to the status quo and the marketers that will excel in this business will REFUSE to be average.

What’s your plan to stick out like a sore thumb?

1

This may seem like a very selfish blog post, or it may even seem a bit ‘out there’ for a concept, but bare with me and let me explain to you why I feel that ‘1’ has a lot of power in today’s world and business environment.

As you know, TimTech firmly believes in the +1 concept. Where you have to measure daily and small increases to further your business. Our belief is that if you focus on doing the daily tasks, every day and moving yourself forward you will see huge results down the road.

But the number 1 also has meaning to me specifically in other ways. I look at this as a representation of myself. I am one person. I believe in one God. I am responsible for one person’s actions (my own) and if I’m going to succeed or fail…It’s up to number 1 (me).

I told you this would be ‘out there’…

It’s also a positive number. In the computer world the language is binary, and that means on or off…One or zero. So the number 1 even in this space means positive! You should always be ‘on’ in this business. Always be positive and moving forward. The +1 method works and works so very well because the person that adopts this is always ‘on’…

O.K., I haven’t completely lost my mind…But I know this post may seem a bit odd. The point being, ONE is a very powerful and positive number in our environment. How will you make sure you are always ‘on’?