I Just Deleted My List Of 20,000

So it’s the new year…I’m finally back from my 3 week ‘drive’ and I’m looking to have a fantastic 2012. So what better way to start the year off by cancelling my aWeber account and saying bye bye to my lists of over 20,000 contacts.

Huh?

Wait a minute Jon…Did you just say you deleted your lists? On aWeber yes, I did. First of all, I am very happy with Traffic Wave and they have served my needs very well PLUS Brian and his team actually WANTS and appreciates traffic exchange business. aWeber on the other hand, has told me and a few of my friends in the business that they want nothing to do with ‘untargeted’ traffic sources like traffic exchanges. But…That’s not the big reason.

I’m taking a step back from the whole ‘list building’ side of things. Yes, I still think it’s very important to build a contact list but I think for years, the industry has had it all backwards. The old business model is push. Push your mesage. Push your broadcast. Push your promotions. And as someone on the list, there was very little we could do to interact with the sender…Other than reply. Which most of the times it went to a ‘no reply’ email address.

In this day and age of social…It’s not what I consider a good business model.

Now if we flip it…Do two things, where we first worry about the relationship rather than the ability to push promotional messages to your list…I think that builds a real ‘push / pull’ relationship where your readers don’t feel like they are simply a name on a list.

And second, why not make it easy for your ‘list’ to contact you. Send them to a blog where they can interact with you and hear from you directly…Not just a ‘no reply’ email address.

I dunno, maybe I’m completely wrong…I’ve been known to make bad decisions in my life and business but I’m saying no more to the whole top down way of list building…Let’s walk side by side with our ‘lists’ instead of just pushing messages to them. Treat them like real people and not just a faceless name on a list.

See ya later aWeber…It’s been a fun ride.

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Merry Christmas, It’s Been Quite A Year

Yule tide greetings and Merry Christmas to everyone in the traffic exchange industry. I hope Santa was good to you and yours and from the bottom of my heart I wish each and every one of you a fantastic holiday season!

It’s been quite a year in the traffic exchanges and in my ‘year in review’ tradition I wanted to give my two cents on where the T.E.’s have been and where they are going in 2012. A few years ago, the argument was out there…Is social the future of these programs?

A lot of the early adopters caught quite a bit of heat for taking a stand on this topic but as we approach the end of 2011, I think it’s fair to say something has proven itself time and time again…The community is the most important part of this business.

Communities can make or break an industry and thinking back to the decade plus that traffic exchanges have been around, there has always been a strong sense of community in these programs. We are seeing everyday people become household names in this business and what’s so encouraging is to see the leaders that are developing from the communities and all they are doing…Is just being themselves.

2012 has got me very excited. Mostly because of the huge potential that community members have to take the bull by the horns and be the leaders of tomorrow. It’s amazing to see and I expect while ‘community’ was the theme of 2011 and ‘social’ was becoming the norm…The next movement will be the people that do things differently…And stick out from the crowd.

Normal and average just won’t cut it in the traffic exchanges next year and I encourage each of you reading this to make plans to be AWESOME next year. Do the little things, every day and continue to stick out from the crowd. And this time next year, hopefully YOU will be the story of 2012!

Have a great Christmas and fantastic holidays! God bless you and yours!

P.S. On a special side note…This year TimTech formed. And I am so honored and thankful for meeting and partnering with some of the best people in the industry. This was a personal victory for me, because for years I’ve been praying to find guys like this to be my partners. We are going to rock the world in 2012…Thank you for all the support you guys have shown over the past year. The community is why we do this business and why we ARE in business. I cannot thank you all enough!

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