To call this an eventful year would be the understatement of the century…In my almost 2 decades of being involved with traffic exchanges, this year has seen some pretty big changes in the way we do business going forward. Some things have been amazing to see, others have been extremely hard to watch…Let’s dig into my highlights and lowlights of 2016 in the world of traffic exchanges;
The Good – The year started with huge promise. The launch of TEPays really got the industry fired up. We started to see real business practices and opportunities take front stage in the industry. We started to talk about things like lead generation, building email lists, personal branding…You know…The stuff that mattered! This program was onto something huge and record amounts of commissions where being earned by the members of this program. It was almost too good to be true in some cases, but the guys at NewFire Marketing kept delivering on their promises and are still going strong even after all the ‘bad and ugly of 2016…’
The Bad and Ugly – PayPal really threw a monkey wrench into a lot of people’s businesses. People were quick to point fingers and lay blame but a few of us, actually stood up and said..We’re all to blame and the entire industry should hold each other accountable. Traffic exchanges had gotten away from what made them so powerful in the past…As a lead generation and personal branding tool. That was replaced by penny surfing, get rich quick schemes and websites that looked like they were designed in 1999. Yeah, we did this to ourselves…And because of that, PayPal essentially wiped their hands and didn’t want anything to do with the majority of the industry.
But all is not lost, in fact…
The Real Good – Want to know how excited I am about the potential future of this business? In my years of being in the industry, this is the first time I have ever seen the lines of communication open up and old enemies are now working together for the common good. The discussions are taking place on forums, in blogs, in skype, on Facebook…People are REALLY talking! Fun fact: Vern Chumbley (Smiley) and myself are in the same skype group offering advice on a big project for the future….If that doesn’t say ‘we will survive and thrive’…nothing will lol It’s amazing to watch. The common enemy is the old habits we all shared, and the goal is to make traffic exchanges as viable today as they were so many years ago. But it only happens through US…The industry itself. The people.
2016 has seen some great things and some really bad things, but all in all, I’m excited to see what the future holds. The discussions are taking place everywhere, the future of traffic exchanges will come down to one thing and one thing only…The people! If we start attracting the right PEOPLE back into these programs, 2017 might be the biggest year in the history of this often misunderstood advertising platform!