The Final Results – The Experiment Has Ended

After 2 weeks of promoting nothing but this blog through splash pages and squeeze pages, I’ve stopped tracking the results to see where we ended up. Here are some numbers from the ‘experiment’:

– We added 19 new subscribers in the first 7 days which was remarkable simply because we never promoted the lead capture page. All we promoted was this page! And because of that, attention was generated and people actually CAME to the blog just from that video page.

– This past week, from the 20th to the 27th we added 20 new subscribers after we switched from video splash page to squeeze page. (Click this to see the screen shot of the new subscribers)

– We sent 20,000 hits to two versions of the squeeze page, the white background squeeze page generated 13 new subscribers and the black background generated 7.

I did not spend a dime on advertising, these hits were generated by my own surfing and some downline referral credits earned. But absolutely no money was spent to promote the sites.

So at first glance, these are not huge conversion numbers but still 1 subscriber per 1000 page views is good, which seems to be the industry average. And while some folks will say this is really low, I’m pretty happy with that.

The lower conversions are a direct result of the culture that exists within traffic exchanges as a whole. And without getting into it too much, the way to increase conversions is two fold.

1. Train and teach people on what works in their traffic exchange advertising. Hint hint, add video to your squeeze pages!!!

2. And changing the mind set of the surfer within the industry. Get them out of the penny surfing mentality and focus on building lists.

And if we can generate 20 leads in a week, and our funnels are set up properly….Wow! Over 1000 new subscribers in a year! That’s a whole lot of potential! Back end selling, relationship building, and proper affiliate marketing would be the new culture for the surfers.

Instead of surfing for pennies, they would be surfing for real results and a solid affiliate marketing business.

Let’s get back to what these programs are GREAT for…Branding your name / business and building your list! For free traffic, they are STILL hard to beat!

P.S. Be sure to check out Tim Hanson’s experiment as well. He’s following the same model and split testing some squeeze pages. According to Tim, 48 hours after promoting his pages, he’s up to 8 new subscribers!!! That’s powerful stuff!

The Experiment – Week 2

And here we go….

So the game plan for the week is as follows:

1. I’ll be promoting this squeeze page. Which is familiar to many but I changed the video. I will mess with the background color and switch it up if I’m not getting any results from it. If there is zero action after a day or two, I’ll completely re-design the page.

2. My game plan for the first test, is to send 10,000 hits to the page. This will give me a good judge of how effective my promotion is. That’s not all I will be sending, it’s just what I want to send to test out if there are any action takers out there paying attention 😉

3. I will update the blog throughout the week on my progress! So do check back often….

Thanks for taking part in this little experiment and I hope we can finally put all the debates to rest…Traffic exchanges work and work VERY well, if you use them properly…That’s what I want to prove with all this work 🙂

Super Quick Update: New subscriber already, that’s about 5 minutes after I started promoting the new video squeeze page 🙂

Another Update: After thinking about Leone’s comments, she was spot on. So I changed up the squeeze page, capture form and added the video to it. I think people might be too familiar with this page so I changed things up…So I will now be split testing the original squeeze page as well as the new one.

Update Feb. 21: 24 hours after starting the campaign I have received 5 new subscribers. So far, it looks like it’s working 🙂

Update Feb. 22:
Urgh bad day for me on two fronts….One I was in bed most of the day with a stomach bug and couldn’t do as much as I would have liked and because of that, we only got 2 new subscribers. Not bad but was hoping for more than that. Brings our total to 7 right now.

Update Feb. 23
: A much better day today. We added 4 new subscribers so far, but I expect more throughout the evening! Total up to 11 subscribers.

Update Feb. 25: Nice day and a half! Added another 5 subscribers, bringing the total to 16 with another 2 days to go. We should hit at least 20!