Issue 222 – We Don’t Need Another…

Does anyone remember the entire auto surf fiasco? I sure do. I also remember the bubble game, gifting program, cycler, doubler and randomizer fiascos too. These little fads did a lot of damage to the traffic exchanges because the exchanges used to be flooded with these ‘risky’ programs and a lot of people lost a lot of money in the process.

2008 and you could imagine my surprise when a well known traffic exchange decides to launch their own version of a randomizer. I won’t mention it by name here because I do not wish to give it any extra promotion but it’s a very sad day for traffic exchanges when one of our own decides to go this route.

I am asking for all surfers, owners and everyone who has ever used a traffic exchange to stand up and demand that these kind of programs do not get any support at all. They have done nothing but hurt our reputation and yes, they do flood the exchanges from time to time, so if you see one, talk about it, discuss it, report it, and let the owners know you do not want to see these things in rotation.

Have a great week and thanks very much for being a reader of Hit Exchange News!

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Jon Olson
The Traffic Exchange Guy

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The News

Blue Surf announced this week that it had hit the 5,000 member mark. Not too shabby for a brand new traffic exchange in this day and age. I just wanted to thank Scott from Blue Surf for creating something new, unique and fun for surfers. A custom script can go a very long way.

– I’ve got a good feeling about Traffic Taxis as a traffic exchange to watch this summer. It was not ‘launched’ in the general sense of a big promotional release, but with it’s solid design and responsive owner, it has the potential to be a very solid addition. Let’s see how things go.

– So you wanna own a traffic exchange huh? For any would be owner, I highly recommend reading this very ‘eye opening’ post at Net Marketing Forum . Fellow owners and surfers alike offer some great input on why someone would want to own and operate these little programs.

– Want to win your own copy of the best selling traffic exchange book on Amazon.com, Hits, Clicks and Misses, (actually, it’s the only published book about T.E.’s on the planet), simply post a comment about this week’s issue of HEN! Congrats to Jesus Moreno for winning last week, if you can send me your mailing address to hitexchangenews at yahoo dot com, I’ll get you your copy shipped a.s.a.p.

– Splash Page Hall of Fame – This is one of the most creative splash pages I have seen in recent memory! Note: Why do I focus on splash pages every week? Simple, you MUST be using them in the traffic exchanges to get results. Get a custom made splash page by clicking here!

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Swarm
2. Traffic Splash
3. Traffic Era
4. TS 25
5. Traffic Wonderland
6. Dragon Surf
7. StartXChange
8. Easy Hits 4 U
9. Traffic At The Races
10. Max Traffic Pro

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Rambling

Creativity – And Why It Should Matter To You!

I got an invite today from a couple of traffic exchange owners and they let me in on a brand new program they will be launching in a few weeks. When I heard it was a new traffic exchange, it got me worried about what this thing could possibly bring ‘new’ to the table. Wow, I was blown away!

Here’s what they did…They used creativity to build their new program. They took a stock LJ Script (the same base script that I Love Hits is on) and completely edited it to fit their needs. The thing has some wonderful features that you wont find anywhere else and here’s the best part…It should show people what CAN be done when you use a little bit of creativity.

Great, how does this help you. Hopefully it gets you thinking about what you have at your disposal right now, in your marketing arsenal. Once you see what you have, try to find new ways to do the same thing. Maybe it’s a different design, maybe it’s a new headline, maybe it’s a complete make over. The main point is to do things differently!

There’s a wonderful book I like to read to help with creative thinking, it’s called ‘Thinker Toys’. This book has helped me so much in looking at a product or service and seeing what I can do with what I have to make it more interesting, make it stickier and more attractive to my members.

I’ve always been a big fan of sticking out from the crowd, and now more than ever I feel it’s one of the most important things you can do for your business, especially in the traffic exchanges!

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Things That Make You Go Hmmm…

– I got a sneak peak at a brand new traffic exchange that will be launching in a few weeks. get ready to be blown away…Wow!

– Hoopla keeps throwing digs at my top 10 list, and say over and over again that it’s just my opinion…Ummm yeah, has anyone else seen the big red sign that says it’s an opinion?

– Rumor has it that a new commercial traffic exchange script is about to be released into the market…

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Issue 221 – It All Starts With A Good Site Design!

So there was a question posed in a forum this week that asked the question, what makes you surf a traffic exchange. The number one response to that question in it’s poll was ‘because an exchange gave me results’. And rightfully so, I mean why else would we be surfing if not for end results in mind.

But let’s analyze this for a second. I stated in this poll that without a good design, you would not find a good owner and thus wouldn’t even be able to see results from a traffic exchange. Of course, this was argued with and disagreed on. Can you see why I feel this way?

Simple, if a traffic exchange owner doesn’t invest in the layout, design and programming to their script, why on earth would it attract new members. New members are the lifeblood of any traffic exchange, and new members means new eye balls looking at your site. The more members a program has, the better results that program will generate. Always. There is no debating this, the best traffic exchanges online are INVESTED in by the owner.

So it all starts with the design. I’m sure people may argue with this still, but you have to ask yourself…What traffic exchange have you surfed, or gotten results from, that had a horrible site design and absolutely no customization at all? Go with the programs that have quality stamped all over it, you are for sure going to find a responsive owner and of course, results!

Have a great week and thanks very much for being a reader of Hit Exchange News!

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Jon Olson
The Traffic Exchange Guy

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The News

– We had some changes made to the member directory at I Love Hits this past week. With the increasing use of the profile pages, we felt the need to spice up the directory and give people much more to see and look at. Be sure to pop by and check out the changes! Oh yeah, and surf a few sites too while you are at it, we’ve got some pretty cool new additions to the surf bar as well.

Traffic Splash added 1000 members ALONE this week as they hit 27,000 in total surfers. All I can say is…Here’s a traffic exchange that grows by leaps and bounds. This is something to support, surf, purchase and upgrade at. By far, one of the best exchanges ever!

Traffic Soldiers hit quite a milestone this week as well. It was announced that Soldiers hit 20,000 members in their latest update. This is a very nice achievement and proof that there are traffic exchanges out there that do grow and are not stagnant.

– I sent a little tidbit about Daily Niche Idea last night because I really feel this is the official ‘no excuse tool’ for building a mailing list. Cindy Battye’s new program is one of those ‘must haves’ for anyone that has ever got stuck on something to write about to their list. Be sure to give it a look and sign up for free.

– Want to win your own copy of the best selling traffic exchange book on Amazon.com, Hits, Clicks and Misses, (actually, it’s the only published book about T.E.’s on the planet), simply post a comment about this week’s issue of HEN!

– Splash Page Hall of Fame – How about getting a $47 ebook just for signing up to Advertising Know How? Note: Why do I focus on splash pages every week? Simple, you MUST be using them in the traffic exchanges to get results. Get a custom made splash page by clicking here!

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Swarm
2. TS 25
3. Dragon Surf
4. Traffic Splash
5. Traffic At The Races
6. Traffic Era
7. StartXChange
8. Easy Hits 4 U
9. Max Traffic Pro
10. Traffic Wonderland

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Rambling

How Not To Approach Potential JV’s?

This little tidbit is in response to my email a few days ago about the I Love Hits update:

“I am a traffic exchange owner and i would be willing to give you some free advertising on my site if you sign up as a member and then you can give me credits on your site in exchange. my website is (not giving them free publicity). Please check it out and let me know…”

So I checked the site out, hey, you never know who is sending emails to you right? What I saw was a basic Ventrino script, zero customization, grand total of just over 60 members. Oh yeah, and like 1200 credits to sign up, plus a 1:1 surf ratio. That’s a big warning sign if you are thinking about joining a new traffic exchange by the way.

O.k., not a problem, maybe they are new and I could help them out by suggesting they focus more on building their brand name in my traffic exchanges first. So I check their account at I Love Hits AND S.W.A.T. Traffic. I find no URLs added, never spent a dime on advertising their exchange, surfed a grand total of 12 sites in the lifetime of the account. What would you do?

You know the popular saying, those who want help, should help themselves first? This is a classic example. Want to get on the radar for possible JV’s? How about building your name and really showing to others that you are here for the long run. Far too many times, we see people come and go in this business and now more than ever it’s important to ‘create your own buzz’.

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Things That Make You Go Hmmm…

– Jon Olson is a real genius sometimes. I let the domain name for Hit Exchange News expire yesterday. Duh.

– Owners of Hit Magik, you have a support request in Net Marketing Forum.

– I knew Max Traffic Pro was a great traffic exchange but William Brant for president? Huh?

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