Issue 201 – This Weekend, Everything Changes?

Yes, this weekend should be interesting to say the least. It’s not every day that Logiscape releases a new program but that is what will happen this Sunday. Am I pumping this up and putting too much hype behind it? Maybe, but I know what this company is capable of and that it very exciting to anyone who is passionate about the traffic exchanges.

I will be sending a few e-mails this weekend to pre-launch and finally launch Logiscape’s new program. And it may seem weird to state that, seeing that I do not even know what the program will be like. Will it be another ‘wake up call’ like TS 25 was? Or will it be just a fancy new script with new features? Who knows, but it will be something I plan to monitor with great interest.

So maybe the industry gets a shake up this weekend. Maybe it doesn’t. I’m just glad that 3 plus years after TS 25 was released, the guys at Logiscape are still innovative and ready to release something fresh and new!

Have a great week and happy surfing!

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Jon Olson
The Traffic Exchange Guy

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The News

Hit Safari had a few issues this past week because of a major server move. This traffic exchange has been one of my best performers for the past few years, but always seemed to be slow to surf. Problems have been fixed as it’s on a brand new box and very quick to surf now! Check out the bonuses they are giving away this week to go along with the server move as well.

– Check out the brand new look for Page Swirl. It’s funny because this rotator has been one of the biggest success stories this industry has ever seen, but has never had a face lift…Until now! I love the new look and feel of PS and hopefully my good buddy Dan Moses can keep the momentum going with the new layout. Very nice look!

Easy Hits 4 U is celebrating 5 years online this week. It’s quite a milestone as some exchanges cannot survive one year in business but what is even more impressive is the membership count at this program. Over 52,000 members have joined this program, that’s higher than 10,000 new members every year!

– Splash Page Hall of Fame – I’m a HUGE fan of Blue Surf and I think this could be the sleeper hit of early 2008. This splash page showcases the great look and feel that can be experienced in this traffic exchange. A must join!

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on results and my own opinion, nothing more, nothing less.)

1. Traffic Swarm
2. Traffic Splash
3. Dragon Surf
4. Traffic Roundup
5. TS 25
6. Hit Safari
7. StartXchange
8. Traffic At The Races
9. Royal Surf
10. Link Crews

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Rambling

Your 10 Seconds of Fame In A Traffic Exchange

I remember when these programs first started, there was generally one set time for all the traffic exchanges and that was 30 seconds. It seems like an eternity these days but yes, we used to wait 30 seconds for the timer to count down before clicking onto the next site. Was this effective back then? Absolutely, because the traffic exchanges were so new, lots of people wouldn’t even surf more than one or two at a time and would seem to stick around the pages longer.

Then came the boom! Instead of a dozen traffic exchanges, between 2002-2004 there were hundreds of these programs online and now people started surfing 5-10 at a time rather than one or two. To add even more to the mix came the splash page and presto, you have attention deficit in the exchanges. Now this seems like doom and gloom but in fact it helped people get better results and ‘quicker’ too. Here’s why…

People generally make up their mind within the first few seconds after they see and ad, whether or not they will ‘absorb’ it. Some folks brush it off, but after repeated exposure, more people tend to notice it and finally take action on it. You do not need 30 seconds to do this. That’s why splash pages have become so effective, because they load immediately and get the message across in less than 5 seconds. Thus, the 10-15 second timer became the industry standard.

If you embrace traffic exchange brand awareness like I do, this is even more effective because I try to keep my pages visible quickly but for the long run. So I know, that people may not ‘absorb’ my advertising today but if I keep those splash pages in front of people for months, they will start to act on the message.

Should the timers go lower? 5 seconds maybe? I don’t think so, I think 10 seconds is perfect for my traffic exchanges and I enjoy surfing the programs with the 10-15 second timers as well. It’s my ’10 seconds of fame’ and I will make sure I give the best impression I can…

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Program Review – Residual Traffic System

I love free reports! Anything that helps promote traffic exchanges and free to low cost methods of traffic generation will always rate high in my book. Why? Simple, I am not a fan of search engines and have never used them to generate traffic at all. Sure there are trickles of people that may find this news letter / my businesses via the search engines but I have relied on residual traffic since 1999.

So along comes the busiest guy in the traffic exchanges, Steve Ayling, and releases a brand new report called Residual Traffic System. At first glance, this looks like your standard ‘traffic exchange report’ but then it goes much deeper. It focuses not only on traffic exchanges but also ‘ad stackers’, auto responders, traffic co-op’s and splash pages.

Steve is very talented and a great communicator, so the report is very easy to read and gives some great tips on how to leverage the free traffic sources to create ‘residual’ traffic. It’s a fun report and another great addition to the industry!

Jon’s Rating of Residual Traffic System – 4.0 out of 5.0

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Things That Make You Go Hmmm…

StartXChange released a new ‘ranking’ system for all traffic exchanges. However the ranks may change dramatically because of a few changes Tim Linden made to the script. It’s now ranking how many members log into each member’s area, rather than page views of the home page.

Web Biz Insider keeps telling me that my pro upgrade expired every week (and gives me 100 free credits). That’s great, but I haven’t been an upgraded member for at least two years?

– How’s Agloco working out these days? Remember, if it sounds too good to be true, it is online!

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Royal Surf

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The Brand New Hit Exchange News – Issue 200

So here it is. A brand new issue of Hit Exchange News, on a blog no less. And here’s the best part, it’s Issue number 200. The past 4 plus years of writing this newsletter has been such a great experience. I have met lots of great people from this newsletter, discussed some of the very best traffic exchanges on the net and even wrote a book about these programs from my articles in this little e-zine as well.

200 Issues later, we’re still going strong but I wanted to change things up a bit. So H.E.N. is now in blog format. Also, some of the sections have been toned down just a bit to give readers a much better ‘flow’ to the newsletter. But most importantly, this was done to give readers much more input and the ability to communicate with other surfers and myself after each and every issue.

Like something I said? Write about it. Disagree with something I said, write about it too. Want to debate a point or too, pop by and say what’s on your mind. This blog will become THE source for all traffic exchange news, reviews and happenings and I would be honored if you could take part in it to create something very very special!

Have a great week and enjoy the new issue and layout!

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The News

– Big news this week as Traffic Soldiers introduced it’s brand new owner. Nathy Curiel has taken over the reigns at Soldiers and should provide a wonderful new approach to this very active program. Look for big things from this new owner and program in the next few months.

– Wow, what a wonderful little program this is turning out to be. I reviewed Blue Surf last week and made some recommendations on how this program could really take off. The owner has got rid of the require surfing to activate your account and a brand new design is almost ready. Folks, I really think this could be a great new exchange and one we should all monitor over the next few months.

– Jellybean January? Huh? The newest promotion from Traffic Bunnies has added a ‘sweet’ twist to an old promotion. Pretty cool idea, surf 50 sites a day for 5 days, and get a bag of goodies mailed to your front door. A great idea, simple but no one has ever done something like this in the exchanges.

– Splash Page Hall of Fame – Residual Traffic System is the latest gem from Steve Ayling and whenever Steve starts something, you can bet his splash pages are some of the best out there. This splash can be used with or without a short audio clip. Very very nice!

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on results and my own opinion, nothing more, nothing less.)

1.Traffic Splash
2.Traffic Swarm
3.TS 25
4.Traffic Roundup
5.Dragon Surf
6.Royal Surf
7.Link Crews
8.Traffic At The Races
9.StartXchange
10.Hit Safari

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Rambling

Why I Love Sundays…

Sundays have always been a day of leisure in my house hold, and of course there is football, and of course there is church, and of course there is basketball too…But it’s also the busiest day of the week in my traffic exchanges.

For years now, Sundays have been not only the most active in my programs but I tend to generate more upgrades, more credit sales and more people joining my mailing lists…And this is not just something I have recently noticed, this goes back for years.

Now there is lots of discussion about which day of the week should you concentrate on and which hours of the day should be surfed. While I do feel that it’s important to keep your site in rotation as much as possible, Sundays have always been my best days.

How do I know that? Well I track my own stats and I know from these numbers where and when people are surfing and how much they are. Does this mean Sundays will be your best days too? not at all, but I can tell you for a fact that more people surf I Love Hits and SWAT Traffic on Sundays then any other day of the week.

And by testing and tracking, you will find out cool little stats like this for your own promotions. Happy surfing!

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Program Review – Genie Traffic

Jack Schafer. What can I say about this guy. Sure, he’s my partner in crime when it comes to Xbox Live (we play way too many video games) but regardless he is one of the best people I have met in this business. Hit Pirate (his first exchange) is one of those gems in the rough that performs week in and week out, still never got the attention I think it deserves.

Jack let me know about his new program, Genie Traffic a few months ago and I was thrilled to hear he was going to do a new program. Genie Traffic is NOT using an LJ Script, or a TCN script, or a Walker script. Instead, Jack went with Script Jet to manage his backend and I think it’s a very good decision.

Genie Traffic works very well and Jack did a great job at making the script very user friendly. The surf navigation is great and the feel of the program is refreshing in an era of copy cat designs.

Will Genie fly under the radar like it’s big brother Hit Pirate? Time will tell, but which ever program you do chose, you are in very good hands with Jack at the helm. A wonderful new addition to the industry!

Jon’s Rating of Genie Traffic – 4.0 out of 5.0

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Things That Make You Go Hmmm…

– I know, it’s scary but I may actually get the hang of this blogging thing. Thanks to Mike Paetzold for his long lasting patience when dealing with me and my ignorance when it comes to blogs.

– It’s only a few weeks (or days) until Logiscape releases Traffic Era. I feel like a kid in a candy store when these guys launch something…Joy and happiness!

– The disaster which I call the Buffalo Bills 2007 season is finally over. Now I just need to survive the Toronto Maple Leafs ‘season’ and I’ll be o.k. Being a sports fan, it’s not a job it’s an adventure…

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