Issue 210 – The ‘Potential’ Death of the Traffic Exchanges

I’m back in the saddle once again. I’m home after a two week hiatus and travels across the continent. It’s been a very interesting couple of weeks in the traffic exchange industry and I have quite a few strong opinions on what has taken place during this time. Be sure to check out my ‘Deep Thoughts’ section in this week’s issue.

As promised in the last issue of Hit Exchange News, R. Tom Worthington has won a copy of Hits, Clicks & Misses: The Traffic Exchange Experience. Please remember, I’m giving away a copy of this book each and every week to a reader that simply posts a comment about the newsletter.

Speaking of contests, have you seen the new contest from Affiliate Funnel? For the first time in traffic exchange history, we’re giving away 3 grand prizes of a laptop computer, a digital camera and a satellite radio receiver. Be sure to check out more details about this new promotion and if now was not the best time to get involved with AF, I’m not sure what will be. This is huge folks, and it’s only going to get better from now on!

It’s great to be back and writing Hit Exchange News. I hope you have a great week and happy surfing!

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Jon Olson
The Traffic Exchange Guy

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The News

Traffic Bunnies reached quite a milestone this past week as it hit 10,000 plus members. Congratulations to the newest 5 figure membership exchange on the net, and a very good one at that. Cindy has been working like mad on her program, and it shows. Here is an exchange owner that ‘gets it’. Way to go Bunnies!

Traffic Wonderland is a brand new program and one I think has some very big potential. I have talked with the owners and these guys have got some big plans to make this program a huge success. How’s this for a jump start? They already have over 1200 members in a very short time. Some exchanges cannot even reach 1200 in a year, and this program did it in about a month. Not too bad for two brand new people to the traffic exchange industry.

– It’s been a few weeks since it launched, but Nexus Exchange looks and feels amazing. Here are another pair of owners that have been working non stop for years to make their program the best it can be. Congratulations to both Aaron and Eva for all your hard work. This new layout and design looks amazing!

– Splash Page Hall of Fame – Blue Surf’s been making waves lately and this personalized splash page is just what the doctor ordered!

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Swarm
2. Traffic Splash
3. Traffic Bunnies
4. TS 25
5. Dragon Surf
6. StartXChange
7. Magnify Traffic
8. Traffic Punk
9. Royal Surf
10. Traffic Era

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Rambling

The ‘Potential’ Death of the Traffic Exchanges

If anyone can remember the fiasco we had a few years ago about the ‘auto surf’ exchange, this will almost sound like a repeat. The reason being, is because I see so many similarities between this new issue and the auto surf exchange argument.

It’s the 5 second timer!

More and more, exchanges seem to be lowering their timers to under 10 seconds and some have even launched this past week from some pretty well known exchange owners that have a 5 second timer from day one. I know, I know…This is what is going to happen after the exchanges went from a 30 second timer, down too a 10 second industry average.

But where does it end? At one second? No wait, I’ve got a better idea, how about a no second timer when you don’t even need to surf, just set it and forget it…Oh wait, that’s already been done. Auto surfing anyone?

I do think this is going to seriously hurt the industry. As someone who spends hundreds of dollars a week in traffic exchange advertising, I am concerned that this is catering to traffic delivery, rather than giving me (an advertiser and surfer) a viable and effective form of advertising.

I’m sure we will continue on this path though, and heck, maybe I’m even concerned about something that’s not that big a deal. But being in this business since 1999, I cannot help but feel we are heading down a very dark path when it comes to going below a 5 second timer. And it’s coming, give it a year or so…

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Things That Make You Go Hmmm…

– Over 13,000 members and a brand new look! Magnify Traffic has been doing amazing things this past year, and this is just icing on the cake!

– John Marks and I met when I was in Toronto. I talked his ear off for a good hour and a half about FFA pages….LOL Just kidding. Hey man, great to meet you again!

– Anyone remember Urgle?

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Issue 209 – Want A Free Copy of Hits, Clicks & Misses?

I’m going to be giving away a copy of my book Hits, Clicks & Misses: The Traffic Exchange Experience every week to a reader of Hit Exchange News. It’s been a while since H.E.N. has had any kind of giveaway so I decided to do one every week from now on.

How do you win? Pretty simple really. Post a comment about the week’s issue. Agree, disagree, like something, hate something. I want to really get not only reader feedback from the newsletter but also get a feel for what people are thinking about traffic exchanges.

Already have a copy? No worries at all, we’ll be sure to get you something of similar value if you win. There is no science to this, as you know I’m very ‘opinionated’ and like to just do things at the drop of a dime. So get those comments posted and let’s talk traffic exchanges!

Have a great week and happy surfing!

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Jon Olson
The Traffic Exchange Guy

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New Script?
New Site Design?

“But,
I don’t wanna
be a swan!”

Nexus Exchange

Join now and
Watch the transformation

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The News

– Robert Purcell has come on board to be the full time programmer at I Love Hits. You’d think that this would have happened earlier but being the tech savvy dude that I am, I didn’t get him on board when I should have. However, he’s on board now and we are going to do amazing things at our little traffic exchange that could! Welcome Mr. Purcell, your valuable input and skills are going to be a great asset.

Magnify Traffic announced that they have some massive changes and a new design on the way. This should be a great bit of news for anyone that uses this program. It’s one of the best custom scripts out there and with the design and changes on the way, should help catapult this program into the traffic exchange elite.

– Get ready for the next massive traffic exchange launch in a few weeks. This is going to rival Traffic Era as the biggest launch of 2008 and I’ve already been test driving this for the past few weeks. It’s going to be a lot of fun and has the potential to become the biggest traffic exchange on the net. Two great guys are behind it, one that I owe a ton of credit to for helping me build my business and the other who has shared countless hours in a rental car with me, traveling from city to city on our way to various seminars. get ready to be IMPRESSED!

– Splash Page Hall of Fame – StartXchange has a new look and a very cool new splash page to go along with it…

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Splash
2. Traffic Swarm
3. Dragon Surf
4. Traffic Bunnies
5. Royal Surf
6. TS 25
7. StartXChange
8. Max Traffic Pro
9. Traffic At The Races
10. Traffic Era

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Rambling

I Love Spending Money…

In the traffic exchange industry that is. You know, this may sound corny and just plain silly but I love to pay other traffic exchange owners when I buy credits / page views or upgrade in their program.

Why? What’s with the warm and fuzzy feelings?

Simple, when we are investing in each other’s business, this proves a healthy and growing industry. Everyone benefits when we buy traffic, upgrade in a program or purchase a site of the week or two. You see, the more money that is spent, the more money that goes around in the business.

I used to have a very specific budget that I followed for the first two years of my business. I spent ONLY 75 dollars a month, and this paid for my ad tracking, my hosting, my rotator and mailing list provider. I was left over with a few extra bucks to spend on traffic. And I used it wisely!

After time, it grew and grew and the more money that my businesses earned, the more I spent in other people’s business. It takes the entire ‘co-op advertising’ angle to a whole new level. I scratch your back, you scratch mine I guess. But one thing is for sure, it sure does feel good to see these programs grow and grow…

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Things That Make You Go Hmmm…

– I love the new look of Start Xchange. What a great new layout and color scheme.

– Why do I keep getting reminded that my Web Biz Insider upgrade expired…2 years ago? No matter, I get 100 credits every time I’m reminded…

– A quick reminder that I will be in Toronto next week. If anyone is around the G.T.A., drop me a line. Let’s try to hook up for a coffee and chit chat about…Yeah, traffic exchanges. =)

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