Issue 223 – Innovate This!

Year after year we hear the same thing in this business…We need innovation, we need this, we need that. The problem with the traffic exchanges is sometimes we don’t see what we have in front of us. We fall victim to the ‘let’s program this because we can’ rather than ‘let’s program this to help people’.

I really saw how ‘little’ this industry can support innovation, especially with the launch of my Profile Pages at I Love Hits. I Love Hits doesn’t have that ‘commission structure’ so it rarely gets promoted if ever by the rest of the industry. So when something like the Profile Pages comes around, sure it will benefit everyone that uses them and help the entire industry become more community oriented…But it lacks the ‘sexy’ commissions, so it never shines like it should.

Thank goodness for Hit Exchange News then and my big mouth, because I’ll praise innovation until I’m blue in the face. I’m putting Cindy Battye up there for traffic exchange owner of the year so far with the release of her brand new ‘TB Connect’ system at Traffic Bunnies. Essentially, she has created ‘Twitter’ for traffic exchanges. This is HUGE and if you embrace this new innovation from TB, your ‘network’ will grow above and beyond what is considered ‘the norm’ in this business.

So to all the traffic exchanges out there, if you come up with something that will benefit the thousands of traffic exchange surfers, I guarantee you that I will praise it and make the readers of H.E.N. know that you are blazing trails for this industry!

Have a great week and thanks very much for being a reader of Hit Exchange News!

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Jon Olson
The Traffic Exchange Guy

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The News

Royal Surf added a very unique contest this week. Basically they are giving away ‘Free Gas’. I know, sounds weird for a traffic exchange but I have to applaud the different approach to this contest. Be sure to check out Royal Surf for your chance to win some free petrol!

Easy Hits 4 U announced this week that it has reached 80,000 members! 80k, let that sink in for a minute because I know it made me stop and think. So while some traffic exchanges brag about having 1000 or maybe 8000 members, this program is quickly approaching the 100,000 member mark. Wow, great job Easy Hits!

– There’s been another traffic exchange launch by an owner with by upside. The Traffic House was launched by it’s owner, Joakim Andreassen, who has been spending endless hours with a lot of us in the SWAT Traffic seminar room. He’s had to deal with a lot of critiques but it looks like it has paid off with this solid new addition!

– There was a ‘rave’ about Paul Kinder this week in Net Marketing Forum and I thought I would just mention that Traffic Splash .hit 28,000 members this week. This traffic exchange (and ownership) continue to blow down doors and show and prove that it’s one of the best traffic exchanges in history!

– Want to win your own copy of the best selling traffic exchange book on Amazon.com, Hits, Clicks and Misses, (actually, it’s the only published book about T.E.’s on the planet), simply post a comment about this week’s issue of HEN! Congrats to Nancy Radlinger for winning last week, if you can send me your mailing address to hitexchangenews at yahoo dot com, I’ll get you your copy shipped a.s.a.p.

– Splash Page Hall of Fame – To go along with the ‘Free Gas’ giveaway comes this splash page from Royal Surf! Note: Why do I focus on splash pages every week? Simple, you MUST be using them in the traffic exchanges to get results. Get a custom made splash page by clicking here!

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Splash
2. Traffic Wonderland
3. Dragon Surf
4. TS 25
5. Traffic Swarm
6. Traffic At The Races
7. Royal Surf
8. Easy Hits 4 U
9. Traffic Era
10. StartXChange

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Rambling

Please…No More Playing The ‘Little Guy’ Card!

There’s a heated debate going on in the ‘Rant’ section over at Net Marketing Forum and while that isn’t news in itself (we have heated discussions there regularly), there is something that seems to keep popping up in these talks that is quite disturbing.

It seems that whenever ‘owners’ in the Net Marketing Forum debate and question motives for anything in this business they are branded as these evil people ‘against’ the little guy. The little guy. That term that has been used constantly in this business has become quite a statement.

Why do I have a problem with it? Sure, everyone was a little guy at one time. Everyone started in this business at zero and many of us struggled day in and day out to develop our business. But what’s even more disturbing is that it has become an excuse and people hide behind it like a shield.

It’s fine to be the little guy. It’s not a bad thing in my opinion, and to be honest a lot of us owners still consider ourselves to be little guys. Want to know why I think of myself as just a young pup in this business? Simple, if I think I’m ‘big time’ I will stop learning and not keep moving forward. I look at everyday like a learning experience, the difference I think is who we choose to associate ourselves around.

I want to be surrounded by two kinds of people, the first, someone who is better off ‘economically’ than I am. Why? So they can teach me how to earn more money. Simple. They obviously do things differently and I know I can learn a few things by just being a sponge around them

The second, I want to be around positive thinkers. I do not want to be around the ‘poor me, I’m a little guy’ attitudes. I want to be around the ‘I’m a little guy and loving the learning experience’ attitudes. I had to laugh because in this recent ‘heated discussion’ a few people claimed they have been surfing for 10 years and are still a poor little guy. Really? I think it may be time to re-evaluate who they associate with.

Again, being a little guy isn’t a bad thing and I do hope people stop using it as an excuse. The trick is to use that time to surround yourself around a winning attitude and positive progressive people. The choice is yours!

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Things That Make You Go Hmmm…

– Useless Jon Olson information. I will be on the road for the next 2 and a half weeks for a family vacation. There will not be an issue of Hit Exchange News next week but I will be back on schedule the following week!

– Last week’s ‘risky program du jour’ is still in rotation in a lot of exchanges even though it was banned by a huge chunk of the industry. Anyone notice how the ‘member count’ was taken off the front page?

– I’ve got a few spots in H.E.N. for ad space. It’s been a few months since two spots have become available so be sure to grab your ad space if you want the best advertising space in the traffic exchange industry. (End shameless self promotion here)

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Issue 222 – We Don’t Need Another…

Does anyone remember the entire auto surf fiasco? I sure do. I also remember the bubble game, gifting program, cycler, doubler and randomizer fiascos too. These little fads did a lot of damage to the traffic exchanges because the exchanges used to be flooded with these ‘risky’ programs and a lot of people lost a lot of money in the process.

2008 and you could imagine my surprise when a well known traffic exchange decides to launch their own version of a randomizer. I won’t mention it by name here because I do not wish to give it any extra promotion but it’s a very sad day for traffic exchanges when one of our own decides to go this route.

I am asking for all surfers, owners and everyone who has ever used a traffic exchange to stand up and demand that these kind of programs do not get any support at all. They have done nothing but hurt our reputation and yes, they do flood the exchanges from time to time, so if you see one, talk about it, discuss it, report it, and let the owners know you do not want to see these things in rotation.

Have a great week and thanks very much for being a reader of Hit Exchange News!

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Jon Olson
The Traffic Exchange Guy

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The News

Blue Surf announced this week that it had hit the 5,000 member mark. Not too shabby for a brand new traffic exchange in this day and age. I just wanted to thank Scott from Blue Surf for creating something new, unique and fun for surfers. A custom script can go a very long way.

– I’ve got a good feeling about Traffic Taxis as a traffic exchange to watch this summer. It was not ‘launched’ in the general sense of a big promotional release, but with it’s solid design and responsive owner, it has the potential to be a very solid addition. Let’s see how things go.

– So you wanna own a traffic exchange huh? For any would be owner, I highly recommend reading this very ‘eye opening’ post at Net Marketing Forum . Fellow owners and surfers alike offer some great input on why someone would want to own and operate these little programs.

– Want to win your own copy of the best selling traffic exchange book on Amazon.com, Hits, Clicks and Misses, (actually, it’s the only published book about T.E.’s on the planet), simply post a comment about this week’s issue of HEN! Congrats to Jesus Moreno for winning last week, if you can send me your mailing address to hitexchangenews at yahoo dot com, I’ll get you your copy shipped a.s.a.p.

– Splash Page Hall of Fame – This is one of the most creative splash pages I have seen in recent memory! Note: Why do I focus on splash pages every week? Simple, you MUST be using them in the traffic exchanges to get results. Get a custom made splash page by clicking here!

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HEN Top 10

The Famous Hit Exchange News Top 10 (Disclaimer: These are my top performing exchanges for the past week. Alexa rankings and fancy numbers have nothing to do with how I rank my list. This is based on my results and my opinion, nothing more, nothing less.)

1. Traffic Swarm
2. Traffic Splash
3. Traffic Era
4. TS 25
5. Traffic Wonderland
6. Dragon Surf
7. StartXChange
8. Easy Hits 4 U
9. Traffic At The Races
10. Max Traffic Pro

Note: Analysis and Tracking by Hits Connect – The Official Link Tracking Service of Hit Exchange News! Sign up today and get your 30% Discount!

Question: Hey Jon, how come I Love Hits, SWAT Traffic and Click Crazey are never on the top 10 list? Since I own them, I feel it would be a conflict of interest to place it on any of my rankings. (But we all know how great they are anyways lol)

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Deep Thoughts – Jon’s Weekly Rambling

Creativity – And Why It Should Matter To You!

I got an invite today from a couple of traffic exchange owners and they let me in on a brand new program they will be launching in a few weeks. When I heard it was a new traffic exchange, it got me worried about what this thing could possibly bring ‘new’ to the table. Wow, I was blown away!

Here’s what they did…They used creativity to build their new program. They took a stock LJ Script (the same base script that I Love Hits is on) and completely edited it to fit their needs. The thing has some wonderful features that you wont find anywhere else and here’s the best part…It should show people what CAN be done when you use a little bit of creativity.

Great, how does this help you. Hopefully it gets you thinking about what you have at your disposal right now, in your marketing arsenal. Once you see what you have, try to find new ways to do the same thing. Maybe it’s a different design, maybe it’s a new headline, maybe it’s a complete make over. The main point is to do things differently!

There’s a wonderful book I like to read to help with creative thinking, it’s called ‘Thinker Toys’. This book has helped me so much in looking at a product or service and seeing what I can do with what I have to make it more interesting, make it stickier and more attractive to my members.

I’ve always been a big fan of sticking out from the crowd, and now more than ever I feel it’s one of the most important things you can do for your business, especially in the traffic exchanges!

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Things That Make You Go Hmmm…

– I got a sneak peak at a brand new traffic exchange that will be launching in a few weeks. get ready to be blown away…Wow!

– Hoopla keeps throwing digs at my top 10 list, and say over and over again that it’s just my opinion…Ummm yeah, has anyone else seen the big red sign that says it’s an opinion?

– Rumor has it that a new commercial traffic exchange script is about to be released into the market…

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