This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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The Internet Marketing Lie

I’ve been in this business for a long long time. It’s approaching my 14th year in a couple of weeks and something that I have seen year after year after year is the ‘top down’ way of doing business. It’s controlled the internet marketing world and it’s made a FEW people rich and LOT trying to reach for the top. It’s the ‘Guru’ mentality, the ‘JV Launch’, the ‘Circle of Friends’….

Thank God for social marketing!

In this day and age, it’s been completely flipped where the ‘JV’ is no longer needed. The ‘Guru’ doesn’t have the power. And the ‘Circle of Friends’ has become a community, not an secret hand shake society. But wait Jon, that’s some pretty bold statements, why don’t you back it up…

This past weekend, TimTech hit two milestones and this is how powerful a community can be, rather than a ‘secret hand shake JV team’. AdKreator hit 25,000 members and ClickTrackProfit reached the 20,000 member milestone. Two solid, evergreen products that have helped generate over $60,000 in commissions this year alone…What makes this so important?

Both of these programs had NO JV launch. Actually, CTP upset quite a few program owners because we didn’t give them a JV account and it only paid 30% commissions which is a no-no in JV land. The MEMBERS though, decided they wanted to support both these programs and the community launched it! No JV team, no pre-launch, no top down method where it was ‘told’ to you that you need to join it!

What’s the point Jon?

You don’t need a JV team!

What you need is to be part of a community. A vibrant place on the internet that everyone is treated as equals. No secret back room meetings, just good folks, good times and progressive thinking.

It’s scaring the ‘Guru’s’ silly. And I love it. It’s an equal playing field and while some of the stuff that was effective still holds its own, nothing and I mean nothing is more powerful than a social community. And that’s exactly what the traffic exchanges are! The best social community on the internet!


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The Deep Dark Secret Of The ‘F’ Word

Yup….It’s back! Everyone’s favorite F word in marketing. It’s a dirty word. It scares people from here to Timbuktu. It’s FOCUS and wow, does it frighten marketers around the internet.

It’s actually the most powerful word in the English dictionary when it comes to online business and because it’s such a simple concept, far too many times people over look how powerful it can be. But see, that’s just it. It’s power! When you focus on your business and keep focus, nothing will stop you.

A few years ago, there was a huge emphasis on ‘focus’ and bringing the concept of keeping things simple and laser focused to your business. It was a pretty cool ‘movement’ as lots of people online got rid of the dead wood and concentrated their efforts on one or two programs at once, not a dozen.

Multiple streams of income is a wonderful concept, but focusing on one program at once, and then building it slowly will be much more effective than promoting a dozen different ‘opportunities’ at once.

Yes, focus is power. And when you keep focused on your business and your goals, nothing can stop you. But it starts with you. And the decision to focus on YOU and YOUR business will be the most POWERFUL decision you ever make!

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