Recommended Books

Here are a list of my favorite 10 books for business, personal development, marketing and everything in between. These are my ‘secret weapons’, enjoy them!

Seth Godin’s Purple Cow – This is a must read! Arguably one of the most important books in the history of marketing and business. Read this now!

Jeffrey Gitomer’s Sales Bible – No matter what people may tell you, you need to learn HOW to sell in this market. The best thing, it’s not as hard or as uncomfortable as you might think!

David Meerman Scott’s Marketing Lessons From The Grateful Dead – Absolutely brilliant! I haven’t had more ‘ah ha’ moments in my life while reading a book. You won’t be able to put this down!

Robert Kiyosaki’s Rich Dad Prophecy – Rich Dad, Poor Dad was awesome and my introduction into Robert Kiyosaki, this however was my favorite book that he wrote. Absolute priceless information!

Gary Vaynerchuk’s Crush It – Passion wins! Every. Single. Time! No matter what your skill set, if you love what you do you will become a leader in your field. This is a MUST read from one of the most intriguing guys on the planet!

T. Harv Ecker’s Secrets Of The Millionaire Mind – An absolute eye opener! How you think determines your success and while everyone loves classics like Think & Grow Rich, this is my favorite positive thinking book ever!

Brian Tracy’s No Excuses – Brian Tracy is one of my favorite authors and this books absolutely rocks! Mindset. Mindset. Mindset! This book tears down all the fluff and makes you take a good look in the mirror!

Scott Stratten’s UnMarketing – If you have ever thought to yourself that business ain’t what it used to be – Read this book! It shows you how things have changed and how you can prosper in the day and age of ‘social’!

Al Ries’s 22 Immutable Laws of Branding – One of the biggest ‘ah ha’ moments I’ve ever had in my business life is when I read this book years ago. It’s THAT good and important!

John C. Maxwell’s Winning With People – I’m slowly becoming the biggest fan of John C. Maxwell and this is one of his best books on relationships and leadership. Love the message about putting people first in everything you do in life and business. A must read!

12 thoughts to “Recommended Books”

  1. I think my partner will be thanking you for my Birthday AND Christmas ‘wish’ list with this lot Jon lol… Thanks for the post… Brian Tracey is the guy from where I first heard about all this marketing ‘lark’ so I’m glad he appears here 🙂

  2. Thanks for the list Jon – seems pretty balanced across several spectrums. It’s older – but have you read Tim Sanders’ – Love is the Killer App? Still in my favs list.

  3. Jon,
    The list is great, as well as diverse. But you are missing the on book to control them all. Think and Grow Rich by Napoleon Hill is a MUST study book. Not a must read but a must study and apply

    1. Wasn’t a fan….I know everyone tells me I ‘should’ love it and it’s the greatest book ever, etc…I understand the principles, but I just didn’t find it as captivating as the rest of the world did.

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