Something To Think About This Monday…

I’m a big fan of Success Magazine. It’s the only offline magazine I actually subscribe too and every month I can’t wait to get it in my mailbox. Part of the benefit of this magazine is that every month you get an audio CD packaged in the magazine that offers some advice from top leaders in the business and personal development world…

One of these experts in the past was Seth Godin, arguably one of the greatest marketing minds of our time and something he said in audio lesson struck a HUGE chord with me.

Seth said that we shouldn’t be in business to ‘Sell average stuff to average people’. Think about this for a moment and how it relates to everything we do in the traffic exchanges and what ‘sticks’ and what doesn’t. The world for the better part of a century has been mass marketed too. We have generic products catering to the masses.

But in the day and age of long tail business plans and social media, the ‘niche’ market is even more important than ever. When you are in business, you cannot simply just be a status quo marketer, selling average and ho-hum products to people.

You have to crush it! You have to stick out like a sore thumb and be the Purple Cow (Seth’s biggest marketing message to date and he’s got a lot of gems)…

This is the perfect opportunity for you to set yourself apart from the every day ‘average’ business person but what are you doing to get there? Don’t be average, like I have been saying 2012 is the year to say no to the status quo and the marketers that will excel in this business will REFUSE to be average.

What’s your plan to stick out like a sore thumb?

Jon Olson

I'm Jon Olson, I've been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since...Well, the beginning :) I'd love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one! Poke around and enjoy the 'News! And thanks for hanging out...

10 thoughts to “Something To Think About This Monday…”

  1. Another great post Jon… it is no longer marketing as usual… folks are tired of the same hum drum. They want value! They want action! They want Success!

    Thank you,

  2. Thank you Jon for your uplifting blog. I am trying a couple of new things to get started. I hope that they will get me to the point where I can stick out like a soar thumb. Thank you for all of your great blogs that are always full of inspiring information.

  3. Hi Jon,

    thanks for another inspiring post! I am a firm believer in your products and look forward to grow as I learn. After a little over a week, I have received my first referral to CTP so I am super pumped! This does work and I will no longer be trying for the slot machine! I can’t wait to continue this through-out 2012 and beyond…


  4. Purple Cow is by far the best business book I ever read, Partly responsable for the duck lol

  5. Ray – Awesome news man, congrats! Slow and steady wins the race sir!

    Steve – yup, and my friend you exemplified that in this industry better than anyone.

  6. Is it any wonder that apple is worth so much when they sell super cool things to rich people who can’t get enough.

    Compare this to nokia who are selling average phones to poor people who wish they could afford an apple product. Nokia lost the coolness and can’t find it, no matter how hard the marketing guys try.

    Now if you look at the growth of click track profit you will see that it has the apple coolness and people will promote it without being asked. A purple cow with an affiliate programme is a great thing to create, so well done Jon and your TimTech team.

    Look forward to hearing your announcement tonight.


  7. I have always tried to stick out like a sore thumb… and much like that red throbbing pain of such a joint… you learn to
    take the good with the bad… live… learn and move on sticking out that next appendage to be different…


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