Copyright Craig Ignatowitz! Craig came up with this term in chat at I Love Hits and it’s been something that I absolutely love. Not only for the shock factor but because it kind of describes how I feel about the majority of the internet marketing world…Not all of it (See James, I can be nice lol)
K, first problem. Every time something new is launched, it’s called ‘revolutionary’ and of course it’s heralded as the next best thing. So I have to ask, what happened to the last thing you promoted that was supposed to be the next big thing?
Man oh man, do people lose focus in this business. Something new launches, let’s promote it. Hey look, it’s a new shiny object.
Even in I Love Hits chat today I was reading about people ‘getting signed up and ready to promote the three new programs launched this week’….3 new programs this WEEK? Think about that for a second, then think back to ‘FOCUSING YOUR EFFORTS’, then back at 3 new programs…..
It’s all marketing spew. It’s a crock. It’s a way for people to prosper off YOUR dreams and YOUR efforts. Why not focus on yourself and stop pitching every new program that comes out? Crazy concept, I know…
Second thing…For the love of everything that is good, if you are going to be active in chat and be social, it’s NOT the place to pitch your program or opportunity. It’s a place to meet people so that you never have to pitch. It’s a fundamental switch in thinking about business and the people that ‘get it’ understand that a friend is much more valuable than a ‘lead’…
Think about people first, profits second. Think about focusing your efforts instead of promoting the newest shiny object you see. And think about how doing these two things can help you grow a REAL sustainable business and grow a network of REAL friends!
It’s that simple, don’t be a son of a pitch!
Oh look….Shiny object…..