Want Results? Increase Your Social Equity…

With the re-launch of the CTP Surf N’ Chat this past week, the opportunities for savvy business people to get some big time returns in their traffic exchange advertising was everywhere!

The debate is pretty much over, social chat in the traffic exchanges is the BEST way to get your brand and personal touch out there for everyone to see. You see, hands off marketing I think is dead. The ‘set it and forget’ model for business online is a dying trend. Sure there are things you should automate and certain aspects of your business that you can leave to technology, but the hands on, face to face interactions cannot be duplicated.

We live in this crazy industry where the term ‘internet marketer’ is the calling card yet very little marketing is done. This is internet BUSINESS and part of that business is your social influence and social equity in the communities and industry as a whole. Put simply, it’s a LOT harder to be a faceless and nameless username and make money online. The people that are known, the people that are visible, the people that interact with their peers, always get better results. Sure there are rules to the exception but it’s a lot easier (and more rewarding) to interact with folks!

With the social chat, you can do that right now! Imagine you are talking with a newer surfer, you offer them help and get them through something they are having issues with. Not only will that person notice you when you sites come up in rotation but there are people VIEWING the social interactions and that adds to your social equity. People will remember you and the acts of kindness you displayed and guess what will happen when you page comes up in rotation…

Sure people will debate this, it’s expected. But the proof is pretty simple…There’s more to business than just being a marketer…How about we concentrate more on the people rather than the numbers and the ‘automation’.

Here’s the big nugget for all this…If you are low on funds and don’t have a lot to invest in your business right now, invest in your social influence. Be there in front of people every day and help folks out. The pay back can be priceless!

JV Launches Are A Load Of….

In the past few years, I’ve got a very sour taste in my mouth from the ‘internet marketing’ industry. From scheme after scheme, fake guru after fake guru, list building ‘expert’ to the next…It’s all a bunch of nonsense that’s single purpose is to get in your pocket, sell you a dream, rinse and repeat…

It’s such a foreign concept to see people stick with anything these days, it’s no wonder these businesses even exists any more. But you know what, there is a saving grace…The community!

The communities within this industry don’t stand for garbage anymore. They refuse to become another ‘sale’ to the people who have controlled the industry for so long…Gone are the ‘pitches’, it’s now the era of the community.

And when a community backs something, boy oh boy…Who needs JV launches these days anyways?

Case in point, two examples. The first, the obvious one would be Matt Baker’s Surfing Socially which launched at MIDNIGHT Sunday…Yes, you read that right, midnight on a Sunday. Not your ‘guru’s expert’ opinion of the best time to launch but with the community backing him, Matt launched and after 24 hours, the numbers are quite impressive…

Here’s his ‘launch plan’, Matt became a member of the TE Live community. Matt never asked for anything, he gave himself and his time to increase the value of the community. He mentioned to people he was launching a program and the people FLOCKED to him to help him launch it. Crazy huh? But it works…

The next, Legacy Hits and the team of Marcus, Ken and Rodney. This is arguably the best performing traffic exchange on the net right now and there is a reason because of it. First of all these guys are fantastic owners, each one of them have invested lots of time into their businesses but here’s the kicker…Focus.

While some owners promote everything around them, even programs they don’t own…The Legacy guys promote one thing and one thing only…Legacy Hits. This is pretty much as simple a concept as it comes, yet so few ‘get it’…Focus on your business, put your all into it…The result, becomes what you see with Legacy Hits.

No JV launches, no hype, no ‘list building secrets’ were used in both these examples…Just hard work, time invested, the art of ‘giving’ before receiving and above all else, showing up, every day!

Imagine that…