So it’s the new year…I’m finally back from my 3 week ‘drive’ and I’m looking to have a fantastic 2012. So what better way to start the year off by cancelling my aWeber account and saying bye bye to my lists of over 20,000 contacts.

Huh?

Wait a minute Jon…Did you just say you deleted your lists? On aWeber yes, I did. First of all, I am very happy with Traffic Wave and they have served my needs very well PLUS Brian and his team actually WANTS and appreciates traffic exchange business. aWeber on the other hand, has told me and a few of my friends in the business that they want nothing to do with ‘untargeted’ traffic sources like traffic exchanges. But…That’s not the big reason.

I’m taking a step back from the whole ‘list building’ side of things. Yes, I still think it’s very important to build a contact list but I think for years, the industry has had it all backwards. The old business model is push. Push your mesage. Push your broadcast. Push your promotions. And as someone on the list, there was very little we could do to interact with the sender…Other than reply. Which most of the times it went to a ‘no reply’ email address.

In this day and age of social…It’s not what I consider a good business model.

Now if we flip it…Do two things, where we first worry about the relationship rather than the ability to push promotional messages to your list…I think that builds a real ‘push / pull’ relationship where your readers don’t feel like they are simply a name on a list.

And second, why not make it easy for your ‘list’ to contact you. Send them to a blog where they can interact with you and hear from you directly…Not just a ‘no reply’ email address.

I dunno, maybe I’m completely wrong…I’ve been known to make bad decisions in my life and business but I’m saying no more to the whole top down way of list building…Let’s walk side by side with our ‘lists’ instead of just pushing messages to them. Treat them like real people and not just a faceless name on a list.

See ya later aWeber…It’s been a fun ride.

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Online business is one of the most rewarding experiences one can do. Imagine making a full time living from your couch or your spare bedroom. The problem is, we’ve been lied to for years about ‘the process’ in which one reaches that goal. We’ve been told to list build. We’ve been told to do search engine marketing. We’ve been told to attend offline events. We’ve been told to do a song and dance around the gurus and even ‘ship’ them presents to get on their radar…No lie, I heard someone actually say this at an event last week.

We’ve been told every single direction and method to build a business, it’s no wonder so few of us follow through. I don’t blame anyone for this either. Simple human fact, given multiple choices, people tend to ‘not decide’ rather than make a decision. It’s better not to be wrong, then make a decision that might fail.

Here’s the best advice I ever got when doing online business and it came from the biggest show company on planet earth. The Nike marketing motto of ‘Just Do It’ holds so much power. It’s so simple yet I don’t think people can appreciate it.

We are human, and we tend to fall into analysis paralysis and want everything to be perfect before we launch something or write an autoresponder series. Here’s the secret though, it doesn’t have to be perfect…It just has to be!

Don’t wait for the stars to align. Do not wait from the blessings of the ‘big dog gurus’. Don’t wait for your english teach to correct your spelling. Just do it! Put your heart and soul into something and I think you will love the results…

Will it be perfect? Absolutely not and that’s what make it so special. It’ll be YOURS!

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