What’s Wrong With This Picture…

It’s such a sad statistic…And I’m not sure what the exact numbers are, but from all accounts, I can say that in my 14 years of being in business, only a handful have lasted more than 2 or 3 years.

The fact is, 99% of the people that start this business…Will give up in less than a year and even fewer will make it past 2 years. Yes, that means for every 100 people reading this article only about 1 of you will still be reading Hit Exchange News in a year from now. Scary.

Why is that? What makes this business so powerful to get started in, but such a challenge to keep going. I’m going to offer a few observations and maybe they can help you stick with it while most will give up.

First of all, a lot of people expect online income to magically solve their offline problems. This just doesn’t happen overnight. Heck I started in 1998 roughly and didn’t make a ‘real living’ until about 2005. That’s almost 7 years of a failed relationship, living on my friends couches, sleeping in subway systems to keep warm and working a business from 24 hour internet cafes. They sure don’t tell you that in the ad copy of the latest greatest opportunity do they?

Fact is, you cannot expect this to replace your offline income overnight. It takes time. It takes failure. It takes going in debt. But those that stick with it, seem to do ok.

Next, the unreal expectations that most of these programs bombard you with. Things like retire in 30 days. Make X amount in a month. It’s all designed for one thing, to get your money. No one focused on the ever green products because that’s not ‘sexy’. It’s not cool to tell someone, it’s going to take you a year or more of busting your butt to make money online. It’s a lot easier to say, pay me 47 bucks now and in 30 days you will be a gazillionaire.

And finally, I just think people don’t want it bad enough. They say they do. They claim they do. But rarely do they stick with it. This business requires daily effort every single day for years. Not a huge bump when you first start. The thing is you need to be just as motivated when you have gone 30 days without a sale and referral just like you were when you got a new referral or sale every day for a week.

Say no to the roller coaster, say yes to the slow and steady approach to business.

Don’t be the statistic. But don’t have unreal expectations either. Look at the people who are making a living online and ask them how long they have been at it, I guarantee you it will not be ’30 days ago I started’….

Nike Said It Best…

Online business is one of the most rewarding experiences one can do. Imagine making a full time living from your couch or your spare bedroom. The problem is, we’ve been lied to for years about ‘the process’ in which one reaches that goal. We’ve been told to list build. We’ve been told to do search engine marketing. We’ve been told to attend offline events. We’ve been told to do a song and dance around the gurus and even ‘ship’ them presents to get on their radar…No lie, I heard someone actually say this at an event last week.

We’ve been told every single direction and method to build a business, it’s no wonder so few of us follow through. I don’t blame anyone for this either. Simple human fact, given multiple choices, people tend to ‘not decide’ rather than make a decision. It’s better not to be wrong, then make a decision that might fail.

Here’s the best advice I ever got when doing online business and it came from the biggest show company on planet earth. The Nike marketing motto of ‘Just Do It’ holds so much power. It’s so simple yet I don’t think people can appreciate it.

We are human, and we tend to fall into analysis paralysis and want everything to be perfect before we launch something or write an autoresponder series. Here’s the secret though, it doesn’t have to be perfect…It just has to be!

Don’t wait for the stars to align. Do not wait from the blessings of the ‘big dog gurus’. Don’t wait for your english teach to correct your spelling. Just do it! Put your heart and soul into something and I think you will love the results…

Will it be perfect? Absolutely not and that’s what make it so special. It’ll be YOURS!