With the re-launch of the CTP Surf N’ Chat this past week, the opportunities for savvy business people to get some big time returns in their traffic exchange advertising was everywhere!
The debate is pretty much over, social chat in the traffic exchanges is the BEST way to get your brand and personal touch out there for everyone to see. You see, hands off marketing I think is dead. The ‘set it and forget’ model for business online is a dying trend. Sure there are things you should automate and certain aspects of your business that you can leave to technology, but the hands on, face to face interactions cannot be duplicated.
We live in this crazy industry where the term ‘internet marketer’ is the calling card yet very little marketing is done. This is internet BUSINESS and part of that business is your social influence and social equity in the communities and industry as a whole. Put simply, it’s a LOT harder to be a faceless and nameless username and make money online. The people that are known, the people that are visible, the people that interact with their peers, always get better results. Sure there are rules to the exception but it’s a lot easier (and more rewarding) to interact with folks!
With the social chat, you can do that right now! Imagine you are talking with a newer surfer, you offer them help and get them through something they are having issues with. Not only will that person notice you when you sites come up in rotation but there are people VIEWING the social interactions and that adds to your social equity. People will remember you and the acts of kindness you displayed and guess what will happen when you page comes up in rotation…
Sure people will debate this, it’s expected. But the proof is pretty simple…There’s more to business than just being a marketer…How about we concentrate more on the people rather than the numbers and the ‘automation’.
Here’s the big nugget for all this…If you are low on funds and don’t have a lot to invest in your business right now, invest in your social influence. Be there in front of people every day and help folks out. The pay back can be priceless!