The Power of an Idea

I’ve been on this kick this week in TE Live about the power of putting stuff down on paper and once you do, it becomes ‘real’. And once an idea is down on paper, action has been taken and the creation process has begun….Creepy stuff huh? I’m getting all deep today…

But I witnessed something remarkable yesterday on Facebook. About how ‘ideas’ are spread and when you create something that gets people talking, it gets shared very quickly.

I was reading one of those ‘graphic messages’ that seem to be popular these days. You know the powerful quotes that are placed on a small graphic. People seem to love these but I found one that was really unique on my friends wall. I then shared it (with the share button on Facebook which I think is the greatest thing ever btw) and not only did I get immediate comments from my friends and also got that same link shared 6 times….All within 15 minutes of me finding the link.

Was it earth shattering information? No, but it was unique. And it was something people wanted to talk about.

Here’s the lesson in this…Make whatever you do online MATTER! Make it unique. Make it newsworthy. And get people talking about it. What’s awesome is that you won’t have to do much work once the idea starts spreading. But the first step is to take what you have in your mind, and put it on paper….Then let the ‘social’ world take over.

Have a great Friday!

What’s Wrong With This Picture…

It’s such a sad statistic…And I’m not sure what the exact numbers are, but from all accounts, I can say that in my 14 years of being in business, only a handful have lasted more than 2 or 3 years.

The fact is, 99% of the people that start this business…Will give up in less than a year and even fewer will make it past 2 years. Yes, that means for every 100 people reading this article only about 1 of you will still be reading Hit Exchange News in a year from now. Scary.

Why is that? What makes this business so powerful to get started in, but such a challenge to keep going. I’m going to offer a few observations and maybe they can help you stick with it while most will give up.

First of all, a lot of people expect online income to magically solve their offline problems. This just doesn’t happen overnight. Heck I started in 1998 roughly and didn’t make a ‘real living’ until about 2005. That’s almost 7 years of a failed relationship, living on my friends couches, sleeping in subway systems to keep warm and working a business from 24 hour internet cafes. They sure don’t tell you that in the ad copy of the latest greatest opportunity do they?

Fact is, you cannot expect this to replace your offline income overnight. It takes time. It takes failure. It takes going in debt. But those that stick with it, seem to do ok.

Next, the unreal expectations that most of these programs bombard you with. Things like retire in 30 days. Make X amount in a month. It’s all designed for one thing, to get your money. No one focused on the ever green products because that’s not ‘sexy’. It’s not cool to tell someone, it’s going to take you a year or more of busting your butt to make money online. It’s a lot easier to say, pay me 47 bucks now and in 30 days you will be a gazillionaire.

And finally, I just think people don’t want it bad enough. They say they do. They claim they do. But rarely do they stick with it. This business requires daily effort every single day for years. Not a huge bump when you first start. The thing is you need to be just as motivated when you have gone 30 days without a sale and referral just like you were when you got a new referral or sale every day for a week.

Say no to the roller coaster, say yes to the slow and steady approach to business.

Don’t be the statistic. But don’t have unreal expectations either. Look at the people who are making a living online and ask them how long they have been at it, I guarantee you it will not be ’30 days ago I started’….