The pulse of the traffic exchange industry and the random ramblings of Jon Olson (that's me!)
I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!
Yup….It’s back! Everyone’s favorite F word in marketing. It’s a dirty word. It scares people from here to Timbuktu. It’s FOCUS and wow, does it frighten marketers around the internet.
It’s actually the most powerful word in the English dictionary when it comes to online business and because it’s such a simple concept, far too many times people over look how powerful it can be. But see, that’s just it. It’s power! When you focus on your business and keep focus, nothing will stop you.
A few years ago, there was a huge emphasis on ‘focus’ and bringing the concept of keeping things simple and laser focused to your business. It was a pretty cool ‘movement’ as lots of people online got rid of the dead wood and concentrated their efforts on one or two programs at once, not a dozen.
Multiple streams of income is a wonderful concept, but focusing on one program at once, and then building it slowly will be much more effective than promoting a dozen different ‘opportunities’ at once.
Yes, focus is power. And when you keep focused on your business and your goals, nothing can stop you. But it starts with you. And the decision to focus on YOU and YOUR business will be the most POWERFUL decision you ever make!
Online business is one of the most rewarding experiences one can do. Imagine making a full time living from your couch or your spare bedroom. The problem is, we’ve been lied to for years about ‘the process’ in which one reaches that goal. We’ve been told to list build. We’ve been told to do search engine marketing. We’ve been told to attend offline events. We’ve been told to do a song and dance around the gurus and even ‘ship’ them presents to get on their radar…No lie, I heard someone actually say this at an event last week.
We’ve been told every single direction and method to build a business, it’s no wonder so few of us follow through. I don’t blame anyone for this either. Simple human fact, given multiple choices, people tend to ‘not decide’ rather than make a decision. It’s better not to be wrong, then make a decision that might fail.
Here’s the best advice I ever got when doing online business and it came from the biggest show company on planet earth. The Nike marketing motto of ‘Just Do It’ holds so much power. It’s so simple yet I don’t think people can appreciate it.
We are human, and we tend to fall into analysis paralysis and want everything to be perfect before we launch something or write an autoresponder series. Here’s the secret though, it doesn’t have to be perfect…It just has to be!
Don’t wait for the stars to align. Do not wait from the blessings of the ‘big dog gurus’. Don’t wait for your english teach to correct your spelling. Just do it! Put your heart and soul into something and I think you will love the results…
Will it be perfect? Absolutely not and that’s what make it so special. It’ll be YOURS!
