The pulse of the traffic exchange industry and the random ramblings of Jon Olson (that's me!)
I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!
Yup….It’s back! Everyone’s favorite F word in marketing. It’s a dirty word. It scares people from here to Timbuktu. It’s FOCUS and wow, does it frighten marketers around the internet.
It’s actually the most powerful word in the English dictionary when it comes to online business and because it’s such a simple concept, far too many times people over look how powerful it can be. But see, that’s just it. It’s power! When you focus on your business and keep focus, nothing will stop you.
A few years ago, there was a huge emphasis on ‘focus’ and bringing the concept of keeping things simple and laser focused to your business. It was a pretty cool ‘movement’ as lots of people online got rid of the dead wood and concentrated their efforts on one or two programs at once, not a dozen.
Multiple streams of income is a wonderful concept, but focusing on one program at once, and then building it slowly will be much more effective than promoting a dozen different ‘opportunities’ at once.
Yes, focus is power. And when you keep focused on your business and your goals, nothing can stop you. But it starts with you. And the decision to focus on YOU and YOUR business will be the most POWERFUL decision you ever make!
If you have ever heard me yap on a Monday night T3 seminar or during the week at Traffic Exchange Live, you will know how much I love this saying. It comes from the ‘Turtle and the Rabbit’ story where they are both at a race and even though the hare was so much faster than the turtle, the turtle ended up winning because while the rabbit ran quicker, he did not have the endurance to win…Meanwhile, our friend the turtle, kept it slow and steady…
You see, we can take that children’s story and related it directly to our online business. If you look at the image above, you will see what I call ‘The Turtle Method’ of building a business. There are no peaks and valleys. No roller coaster rides. It’s a slow, steady and constantly growing business model. It takes time, but wow, what a pay off!
This is how so many people make it in online business and how so many people fail. We are ‘in love’ with program launches, hyped releases and the lure of quick riches. We tend to forget that when you grow your business SLOWLY and take your time, you will be seeing big results in the long run, not just quick gains (that always end up crashing).
But it’s hard. It’s not sexy and my goodness the last thing people want to hear is that it will take them years to build an online business. But I can guarantee you this, you follow the slow and steady approach, The Turtle Method, you will have a solid residual income, month after month and be able to build a real sustainable online business.
Be the Turtle! Don’t fall for quick money schemes and promises of instant riches. Take your time, slowly grow your business and you will beat every rabbit out there!
