Copyright Craig Ignatowitz! Craig came up with this term in chat at I Love Hits and it’s been something that I absolutely love. Not only for the shock factor but because it kind of describes how I feel about the majority of the internet marketing world…Not all of it (See James, I can be nice lol)

K, first problem. Every time something new is launched, it’s called ‘revolutionary’ and of course it’s heralded as the next best thing. So I have to ask, what happened to the last thing you promoted that was supposed to be the next big thing?

Man oh man, do people lose focus in this business. Something new launches, let’s promote it. Hey look, it’s a new shiny object.

Even in I Love Hits chat today I was reading about people ‘getting signed up and ready to promote the three new programs launched this week’….3 new programs this WEEK? Think about that for a second, then think back to ‘FOCUSING YOUR EFFORTS’, then back at 3 new programs…..

It’s all marketing spew. It’s a crock. It’s a way for people to prosper off YOUR dreams and YOUR efforts. Why not focus on yourself and stop pitching every new program that comes out? Crazy concept, I know…

Second thing…For the love of everything that is good, if you are going to be active in chat and be social, it’s NOT the place to pitch your program or opportunity. It’s a place to meet people so that you never have to pitch. It’s a fundamental switch in thinking about business and the people that ‘get it’ understand that a friend is much more valuable than a ‘lead’…

Think about people first, profits second. Think about focusing your efforts instead of promoting the newest shiny object you see. And think about how doing these two things can help you grow a REAL sustainable business and grow a network of REAL friends!

It’s that simple, don’t be a son of a pitch!

Oh look….Shiny object…..

Related posts

• How 1 Tweet Turned Into $262.50 In Under 4 Minutes… (15)
• The Warm & Fuzzy Post (19)
• Oh No, Not Social Surfing…Again! (20)
• It’s Top Secret…And They Are Almost Ready… (21)
• I Won The Argument…Tim Lost! (5)

You know, I’ve been going through quite a change in the way I think about business, how I act in business and how I feel about business. The past few months have left me scratching my head and wondering how I ‘did it the wrong way’ for so many years.

I’ve divorced that old way of doing business for something much more effective and something that actually makes you feel good day in and day out….It’s called engaging!

Not sure if there is proper term for this, but how I think of it is this…Be yourself, put yourself out there and let people come to you. Simple really, I know some people hate the way I do business, but I know there are people that enjoy it. Most importantly for me, I feel good about getting up every morning, pouring some coffee and engage other traffic exchange surfers and enthusiasts.

This process takes time though and there is no ‘easy button’ for you to press. The time invested in COMMUNICATING with others in your industry is well worth it though. I generate loads of referrals, I make sales, I refer people to useful products…And I never have to pitch anyone.

When you engage people, great things happen. But it’s not something you can do overnight. So my advice today? Get out there, be seen, be unique and engage others in your industry. That means come to T.E. Live, go to Net Marketing Forum, make a unique splash page, ask questions in the seminars, surf I Love Hits and chat, browse some sites in Sweeva….

Be everywhere and engage other people. A few months from now, you will be scratching your head too and asking yourself why you didn’t start engaging even sooner.

P.S. Let’s start ENGAGING right now! We’re hosting a T.E. Townhall Meeting tonight at 7pm Eastern and the topic is just that..How To Engage Other Surfers And Get Results In The Traffic Exchanges! It all happens tonight, for free. Bring a friend or two and let’s get results!

Related posts

• Don’t Make A Sale, Make A Friend First (27)
• Net Marketing Forum Version 5.0 (16)
• The Most Important Thing (17)
• Blain & Shane Get It (7)
• Why I Love Surfing Contests In The Traffic Exchanges… (43)