This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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What’s Your Plan For 2012…Here’s Ours…

So we had another awesome sauce T3 seminar last night and the question was asked, with only a few weeks left in 2011, what are your plans looking like for 2012?

I have to credit Larry for saying this, but he hit the nail on the head with not only our vision as a company but also personally and professionally. Simply put, 2012 is the year to NOT be the status quo! Think about it for a minute and then see how powerful that statement and ‘mission’ can be for your business.

We’ve talked at length about the ‘Purple Cow’ concept that was written by Seth Godin in his marketing masterpiece by the same name and basically it means to stick out like a sore thumb and do things that are remarkable.

2012 is the year for YOU to be remarkable! Average just will not cut it in this day and age of advertising, so how are you going to make sure your business and your personal brand sticks out from the rest next year? Status quo does NOT work anymore!

Please take the next few weeks over the holidays and really look at why companies like Apple, Zappos and heck even TimTech stick out from the crowds. It’s simply because these companies and brands DON’T do what everyone else does. They are unique. They are ‘simple’ and they are managed by people who put people first….Well maybe not Apple but hey 2 out of 3 ain’t bad LOL

2012 is all about BREAKING the mold and sticking out like a sore thumb. Let’s all have a fantastic end of the year and get ready for the next 365 days of awesome sauce!


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3 Things I Learned From An Art Gallery

I had a real good weekend! I took Saturday and Sunday off and stepped away from the computer to spend some time with my girlfriend and do some things we usually don’t do. This weekend, we went to the Art Gallery of Alberta.

O.K., I have to admit it. I’m not the most knowledgeable when it comes to art so my ‘critique’ may have been coming from a blank slate. But here’s what I noticed…

First – Simplicity rules! The first display we entered had some abstract stuff but it was so busy and complicated. And the amount of people in this exhibit was quite low. I’m sure some fans of the abstract art would argue that this was ‘too complicated for average art people to grasp and understand…blah blah blah.’ But then you get to the more popular exhibits and what did I notice…Simple! The art was simple. You ‘got it’ as soon as you saw it.

Second – Shock and awe works. Check out this picture of a piece created by a Canadian artist Brian Jungen. Talk about shock and awe! Here’s a piece that was created entirely by ‘lawn chairs’.

Cetology

But wow…I think you could imagine, this got some of the most attention in the art gallery.

And third – Use basic colors for maximum impact! The simplest art works seemed to have a common theme…They used a minimum amount of colors and the colors they did use was reds, blues, greens, yellows…No neon greens, no hot pinks, no crazy colors, just simple power colors.

Put this all together and I just kept saying to myself…This stuff works in art just as much as it works in business. Think of the most effective splash and squeeze pages you have seen while surfing the traffic exchanges and you’ll find…

1. Simple designs
2. The Use of Shock and Awe
3. Good use of colors

What else can we learn from art that applies to business? I know, seems a bit weird for a post in Hit Exchange News, but I tend to see lessons in business around everything I do these days =)

P.S. It’s Monday! So that means another T3 seminar tonight at 7pm Eastern in the TE Live training room. Last week we hit 125 attendees, let’s see what we can do this week! This week, we will be giving away another Flip Cam!


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