This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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The Death of Boring Traffic Exchanges

I’m so bored! Every time I wake up in the morning, one of the most important parts of my day, starts with reading updates and happenings from the traffic exchange world. I’ve got to say, it puts me back to bed quite often…

I mean come on? How many times do I have to read about Billy Bob Smith winning 35 credits and a 10 cent surf prize…

Nothing seems to capture my attention these days in the traffic exchange industry and I know I’m not alone. Where’s the kreativity? Where’s the passion? I know I can’t be the only person that is fed up with the lameness that is plaguing this business.

Let’s shake it up! If you are an owner, for the love of everything that’s good, build something new! Add a new feature that no one has done before. If you are a surfer, SHOCK the world with your promotions. If you are a blogger, say something that gets people talking…

I think the ‘same old same old’ traffic exchange model is dead. Social surfing has changed the game and while a lot of people told me when I co-released Social Surfing Secrets that I was on some kind of medication…The proof cannot be challenged anymore.

People want to be social, they do not want to click for hours and be put to sleep. The networking that is taking place is incredible and I’m so happy to see the connections that are being made. But that’s just the tip of the ice berg…We need more features that FOCUS on social and less on old school marketing.

Hey, if you are a purist, good luck to ya’ =)

However if you are an entrepreneur, you can see this change a mile away. You know you need to adapt and make some moves towards this juggernaut that is social surfing in the traffic exchanges. Now is your chance to be different! Don’t do what everyone else is doing…Be kreative! Be unique! Be the Purple Cow!

Think outside the box and don’t be afraid to try something new. We did something new with social surfing over a year ago and it’s been worth every minute of it!

Maybe I’m speaking for a lot of traffic exchange surfers, maybe I’m just speaking for myself…But ummmm….Stop boring us!


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Son Of A Pitch

Copyright Craig Ignatowitz! Craig came up with this term in chat at I Love Hits and it’s been something that I absolutely love. Not only for the shock factor but because it kind of describes how I feel about the majority of the internet marketing world…Not all of it (See James, I can be nice lol)

K, first problem. Every time something new is launched, it’s called ‘revolutionary’ and of course it’s heralded as the next best thing. So I have to ask, what happened to the last thing you promoted that was supposed to be the next big thing?

Man oh man, do people lose focus in this business. Something new launches, let’s promote it. Hey look, it’s a new shiny object.

Even in I Love Hits chat today I was reading about people ‘getting signed up and ready to promote the three new programs launched this week’….3 new programs this WEEK? Think about that for a second, then think back to ‘FOCUSING YOUR EFFORTS’, then back at 3 new programs…..

It’s all marketing spew. It’s a crock. It’s a way for people to prosper off YOUR dreams and YOUR efforts. Why not focus on yourself and stop pitching every new program that comes out? Crazy concept, I know…

Second thing…For the love of everything that is good, if you are going to be active in chat and be social, it’s NOT the place to pitch your program or opportunity. It’s a place to meet people so that you never have to pitch. It’s a fundamental switch in thinking about business and the people that ‘get it’ understand that a friend is much more valuable than a ‘lead’…

Think about people first, profits second. Think about focusing your efforts instead of promoting the newest shiny object you see. And think about how doing these two things can help you grow a REAL sustainable business and grow a network of REAL friends!

It’s that simple, don’t be a son of a pitch!

Oh look….Shiny object…..


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