This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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The Turtle Method – Be The Turtle!

Slow and steady wins the race!

If you have ever heard me yap on a Monday night T3 seminar or during the week at Traffic Exchange Live, you will know how much I love this saying. It comes from the ‘Turtle and the Rabbit’ story where they are both at a race and even though the hare was so much faster than the turtle, the turtle ended up winning because while the rabbit ran quicker, he did not have the endurance to win…Meanwhile, our friend the turtle, kept it slow and steady…

The Turtle Method

You see, we can take that children’s story and related it directly to our online business. If you look at the image above, you will see what I call ‘The Turtle Method’ of building a business. There are no peaks and valleys. No roller coaster rides. It’s a slow, steady and constantly growing business model. It takes time, but wow, what a pay off!

This is how so many people make it in online business and how so many people fail. We are ‘in love’ with program launches, hyped releases and the lure of quick riches. We tend to forget that when you grow your business SLOWLY and take your time, you will be seeing big results in the long run, not just quick gains (that always end up crashing).

But it’s hard. It’s not sexy and my goodness the last thing people want to hear is that it will take them years to build an online business. But I can guarantee you this, you follow the slow and steady approach, The Turtle Method, you will have a solid residual income, month after month and be able to build a real sustainable online business.

Be the Turtle! Don’t fall for quick money schemes and promises of instant riches. Take your time, slowly grow your business and you will beat every rabbit out there!


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3 Things I Learned From An Art Gallery

I had a real good weekend! I took Saturday and Sunday off and stepped away from the computer to spend some time with my girlfriend and do some things we usually don’t do. This weekend, we went to the Art Gallery of Alberta.

O.K., I have to admit it. I’m not the most knowledgeable when it comes to art so my ‘critique’ may have been coming from a blank slate. But here’s what I noticed…

First – Simplicity rules! The first display we entered had some abstract stuff but it was so busy and complicated. And the amount of people in this exhibit was quite low. I’m sure some fans of the abstract art would argue that this was ‘too complicated for average art people to grasp and understand…blah blah blah.’ But then you get to the more popular exhibits and what did I notice…Simple! The art was simple. You ‘got it’ as soon as you saw it.

Second – Shock and awe works. Check out this picture of a piece created by a Canadian artist Brian Jungen. Talk about shock and awe! Here’s a piece that was created entirely by ‘lawn chairs’.

Cetology

But wow…I think you could imagine, this got some of the most attention in the art gallery.

And third – Use basic colors for maximum impact! The simplest art works seemed to have a common theme…They used a minimum amount of colors and the colors they did use was reds, blues, greens, yellows…No neon greens, no hot pinks, no crazy colors, just simple power colors.

Put this all together and I just kept saying to myself…This stuff works in art just as much as it works in business. Think of the most effective splash and squeeze pages you have seen while surfing the traffic exchanges and you’ll find…

1. Simple designs
2. The Use of Shock and Awe
3. Good use of colors

What else can we learn from art that applies to business? I know, seems a bit weird for a post in Hit Exchange News, but I tend to see lessons in business around everything I do these days =)

P.S. It’s Monday! So that means another T3 seminar tonight at 7pm Eastern in the TE Live training room. Last week we hit 125 attendees, let’s see what we can do this week! This week, we will be giving away another Flip Cam!


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