For the better part of a century the world has operated in a one direction form of advertising and marketing. The message has been ‘pushed’ to consumers in mass quantities. From Coca Cola advertisements to the ‘Golden Arches’, we have been told what to like, what to consume and what companies to support.
It worked great for the multi-national corporations and powers that be. Just tell the masses what was to be consumed, sit back and enjoy the fruits of their labour. This all changed with the social marketing revolution.
Some of these ‘big companies’ are shaking in their boots, others are adopting a brand new strategy that smaller companies have mastered since the days of the neighbourhood corner store…The personalization of marketing / sales and ‘pulling’ people in to your brand or service.
It’s called pull marketing and you are seeing it by the savvy marketers around the globe. From one man operations to big companies, it’s now personal, it’s now direct and it means two way communication. How can us small home based businesses use this to our advantage? Ask! Engage! Comment! And get people talking to you, about you and RESPOND!
Why do you think TimTech has been such a huge fan of our daily Traffic Exchange Live show, we want to PULL customers into our circle so that they get to know us. We want people to engage us, communicate with us. This is a huge nugget (that’s two in about a week if you are counting) and why so many people will never see good results in their marketing. They are too busy trying to PUSH an opportunity, PUSH a business, PUSH an advertisement….
Pull people in by using hashtags in Twitter, creating contests that require engagement, talking to people directly on Facebook on your fan page, essentially putting people first and pull them towards you. And here’s the secret, when you do that..You will never need to push anything on people, they will GLADLY buy from you.
How can people use push / pull marketing together? Push your brand but pull them in by asking them to do something to get something…’Tweet this hashtag to get X product’….’Claim this CTP badge and get this’ etc….
Can you think of any other ways to pull people in? I know I can, let’s discuss it…