So I just read a new email where an owner I thought that would be around for a long time told his membership that he was getting out of the traffic exchange industry…Their reason? It’s kind of funny but they claim that there are only 2-3 ‘big dogs’ in the business and everyone is just advertising to the same people over and over again…

So I did some homework and investigating…

According to the lists at Affiliate Funnel and TE List, the top 10 traffic exchanges alone have brought in 5471 new surfers this week…Not this month, not this year…This week.

In TimTech traffic exchanges, we have brought in 1179 new surfers this past week as well.

So it begs the question…How can we be adding over 5000 new surfers a week to these top 10 traffic exchanges and be advertising to the same people over and over again?

Plain and simple, we aren’t. Now I’m not naive enough to think all 5471 of these surfers are active and I’m sure it’s a percentage that actually surf but still…This is a HUGE opportunity for people that advertise in these platforms.

Be unique and be the person that these people notice and start to follow. If I was brand new to the traffic exchanges and saw these numbers I would be drooling at the thought of the opportunity. Remember, all you need is to Plus One every day and you have over 5000 people to advertise to (new people) every week…Can you think of ways to grab the attention of ONE person a day?

Stop listening to the people who tell you that you can’t do anything…I saw a commercial today by American Express and I love their new motto…It said ‘Impossible is two letters too long’….Yes, EVERYTHING is possible.

Especially when you have 5471 new surfers to advertise to every week PLUS the tens of thousands already surfing…

Drooling yet?

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So we had another awesome sauce T3 seminar last night and the question was asked, with only a few weeks left in 2011, what are your plans looking like for 2012?

I have to credit Larry for saying this, but he hit the nail on the head with not only our vision as a company but also personally and professionally. Simply put, 2012 is the year to NOT be the status quo! Think about it for a minute and then see how powerful that statement and ‘mission’ can be for your business.

We’ve talked at length about the ‘Purple Cow’ concept that was written by Seth Godin in his marketing masterpiece by the same name and basically it means to stick out like a sore thumb and do things that are remarkable.

2012 is the year for YOU to be remarkable! Average just will not cut it in this day and age of advertising, so how are you going to make sure your business and your personal brand sticks out from the rest next year? Status quo does NOT work anymore!

Please take the next few weeks over the holidays and really look at why companies like Apple, Zappos and heck even TimTech stick out from the crowds. It’s simply because these companies and brands DON’T do what everyone else does. They are unique. They are ‘simple’ and they are managed by people who put people first….Well maybe not Apple but hey 2 out of 3 ain’t bad LOL

2012 is all about BREAKING the mold and sticking out like a sore thumb. Let’s all have a fantastic end of the year and get ready for the next 365 days of awesome sauce!

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