Push & Pull Marketing

For the better part of a century the world has operated in a one direction form of advertising and marketing. The message has been ‘pushed’ to consumers in mass quantities. From Coca Cola advertisements to the ‘Golden Arches’, we have been told what to like, what to consume and what companies to support.

It worked great for the multi-national corporations and powers that be. Just tell the masses what was to be consumed, sit back and enjoy the fruits of their labour. This all changed with the social marketing revolution.

Some of these ‘big companies’ are shaking in their boots, others are adopting a brand new strategy that smaller companies have mastered since the days of the neighbourhood corner store…The personalization of marketing / sales and ‘pulling’ people in to your brand or service.

It’s called pull marketing and you are seeing it by the savvy marketers around the globe. From one man operations to big companies, it’s now personal, it’s now direct and it means two way communication. How can us small home based businesses use this to our advantage? Ask! Engage! Comment! And get people talking to you, about you and RESPOND!

Why do you think TimTech has been such a huge fan of our daily Traffic Exchange Live show, we want to PULL customers into our circle so that they get to know us. We want people to engage us, communicate with us. This is a huge nugget (that’s two in about a week if you are counting) and why so many people will never see good results in their marketing. They are too busy trying to PUSH an opportunity, PUSH a business, PUSH an advertisement….

Pull people in by using hashtags in Twitter, creating contests that require engagement, talking to people directly on Facebook on your fan page, essentially putting people first and pull them towards you. And here’s the secret, when you do that..You will never need to push anything on people, they will GLADLY buy from you.

How can people use push / pull marketing together? Push your brand but pull them in by asking them to do something to get something…’Tweet this hashtag to get X product’….’Claim this CTP badge and get this’ etc….

Can you think of any other ways to pull people in? I know I can, let’s discuss it…

When Is It Time To Close Up Shop?

I got an email this morning from a traffic exchange that launched a number of years ago, and while I appreciate the need for owners to communicate with their membership this was the first email (or any notice the site existed) for months, if not over a year…

Here’s what I got and well, I think it’s time for the owner to close this program. What do you think?

You just won our weekly jackpot!

You are receiving this message because you are a valued
member of Real Old Traffic Exchange Re.moval instructions are below.

You won $0.00 cash, 0 credits, 0 bimps, and 0 limps in our weekly jackpot!
To remove yourself from this list – you must delete your account.

Quick note…I’ve left the name of the traffic exchange out on purpose. You know me, I always like to stir the pot, but this is not about ‘the’ traffic exchange that sent this…It’s more to do with when it’s time to call it quits.

There is nothing wrong with letting something go and trying a new approach. I get it, it’s taught in business to never give up etc. etc…I understand that and heck, I live by some of those principles. But sometimes…Keeping something ‘online’ I think, hurts the industry as a whole instead of helping it.

All these dead beat traffic exchanges are nothing but dust collectors. Either sell it and let another dedicated person run with it, or take it offline. Why keep it up? So that ‘valued’ members can get emails like that one above? Is it to deliver one hit per month because no one surfs it…Ever? Exactly why must these programs remain…

Food for thought…But I don’t think there is anything wrong with giving it up, trying something new and moving forward. Holding onto the past can hurt more than help. Trust me on that one…