This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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5471 New Traffic Exchange Surfers A Week…

So I just read a new email where an owner I thought that would be around for a long time told his membership that he was getting out of the traffic exchange industry…Their reason? It’s kind of funny but they claim that there are only 2-3 ‘big dogs’ in the business and everyone is just advertising to the same people over and over again…

So I did some homework and investigating…

According to the lists at Affiliate Funnel and TE List, the top 10 traffic exchanges alone have brought in 5471 new surfers this week…Not this month, not this year…This week.

In TimTech traffic exchanges, we have brought in 1179 new surfers this past week as well.

So it begs the question…How can we be adding over 5000 new surfers a week to these top 10 traffic exchanges and be advertising to the same people over and over again?

Plain and simple, we aren’t. Now I’m not naive enough to think all 5471 of these surfers are active and I’m sure it’s a percentage that actually surf but still…This is a HUGE opportunity for people that advertise in these platforms.

Be unique and be the person that these people notice and start to follow. If I was brand new to the traffic exchanges and saw these numbers I would be drooling at the thought of the opportunity. Remember, all you need is to Plus One every day and you have over 5000 people to advertise to (new people) every week…Can you think of ways to grab the attention of ONE person a day?

Stop listening to the people who tell you that you can’t do anything…I saw a commercial today by American Express and I love their new motto…It said ‘Impossible is two letters too long’….Yes, EVERYTHING is possible.

Especially when you have 5471 new surfers to advertise to every week PLUS the tens of thousands already surfing…

Drooling yet?


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Be A Champion of Your Brand

I love listening to personal development audio programs when I’m driving long distances. Nothing ‘pumps’ me up more than hearing good messages and solid advice from people that are a lot more successful then me. It’s a great practice to get in for everyone but one of the recent ‘lessons’ I heard really struck a chord with me…

The message in one of the programs was that you need to be a champion of your brand and I thought how it relates to what we do in online business. How much passion do you have in what you do? Are you proud of your business? Would you stand on top of a mountain and tell the world how much value your company gives to it’s members?

It’s funny, but something that lacks in this business is that passion. We have seen slot machine marketing come and go year after year in this business and rarely do you see folks STICK with things for the long run. One of the quotes I think goes perfectly with this point is by John C. Maxwell and he says:

Great improvement doesn’t happen month by month….It takes years!

Amazing huh! Think about that mentality and how much it lacks in online business. Are you willing to dedicate YEARS to your business? And once you find that business, will you be a champion of it and stick with it?

This might sound too ‘simple’ and elementary but it’s pretty clear…The people that champion their brand /business and STICK with it, always come out on top.

So be a champion of your brand. Let the world know about YOUR business and YOUR brand. But even more importantly, show as much passion in a year from now that you do today…

It’s Monday! It’s time for T3 at 7pm Eastern!


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