This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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Oh No, Not Social Surfing…Again!

I saw something awesome a few days ago, and even though I chatted about it at TE Live and T3 this week, I thought a blog post should be in order. I took a picture of something that happened live in ILoveHits chat on Sunday and think it speaks to the power of social surfing like nothing I could ever try to explain…


ILH Social Surfing

Proof? That this stuff actually works! I think it’s an awesome display of not only social surfing at work but how Brenda Broyles has carved out a fantastic little niche within the traffic exchanges…How did she do it? She just cared more!

Brenda and dozens upon dozens of other savvy surfers, know that when you stick out in the surfing chats, offer support, give a helping hand and are visible…Good things happen.

How much did this cost Brenda and other social surfers?

Absolutely nothing but time and effort!

So what’s stopping you from getting loads of referrals, just by hanging out with other surfers?

This is just one technique that doesn’t cost a penny, yet so few are using it to their maximum potential. Remember, this business is about people first, numbers second. And when you put people first, in a live environment, not only will you get people ASKING you for referral links, you will also be branding your name as someone who cares.

Now ask yourself this…How powerful is that reputation when someone starts seeing your site in rotation as well?

Talk about a win-win!


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Don’t Make A Sale, Make A Friend First

The last post I had on Hit Exchange News created quite a stir. Again, there are some that see the power of social surfing, and there are some that don’t. One of the main things I noticed is that people who embraced age old practices along with creating a wonderful brand in the social side are seeing massive results. So my advice would be this…

Stop worrying about the ‘sale’…

Make a friend first!

I am hearing how results are down, it takes ‘too much time to be social’, and blah blah blah. I’ve seen results soar for our members and for our businesses across the board because we have stopped worrying about the ‘sale’. Our results are now based on people. How many people can I say ‘hi and thank you’ to in a live environment.

We want to concentrate on creating happy surfers and happy members first, and we feel the sales will follow. And it’s been working. It’s pretty simple really, if members are bored, they do things like load up 10 tabs and power surf. However if they are engaged, interacting with others, they are happy and only surfing maybe 2 tabs at once.

Happy, engaged members = results

But what are results? A sale? Maybe a new sign up to your list? How about a click through?

For TimTech (and yours truly) results mean creating happy members and meeting new people interested in well…Not being bored to death while trying to build a business online. I have learned the most by doing, not by listening to someone in a suit tell me how to make money online…The best teacher ever is experience and why not have a little bit of fun while doing it.

So yeah, this stuff may not be for everyone, and that’s fine…But I firmly believe that if you worry less about where the next sale is coming from, and more about engaging others and talking to members, the sales seem to come in…Automatically.

What’s your thoughts on this? Is Olson out to lunch, or is the new business model online…Let’s be friends first?


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