This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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It’s Official, ThumbVu Joins TimTech

I guess it’s not really a secret anymore, as we announced this via Twitter and TE Live last night but I guess a blog post from yours truly kinda cements the news…Yesterday TimTech LLC acquired ThumbVu.com from John Guanzon.

O.K., first I have to thank John for creating something so kick butt that when he approached us yesterday for the purchase, we literally jumped at the opportunity. I’m not joking either, I physically jumped up and ran to the bank…

John is a great guy and one of the best owners in traffic exchange history. He has created something with ThumbVu that cannot be found anywhere else online. He pioneered the mobile surfing aspect of ThumbVu and really embraced social surfing. He even co-wrote the book on Social Surfing with me.

I cannot thank him enough for the opportunity he presented TimTech along with his vision for this brave new area that the industry has grown into! Thanks man, we will make you proud!

On to ThumbVu and what this means to TimTech LLC. Plain and simple, it’s a perfect fit. This is kinda a dream come true for me because I think the ThumbVu brand falls perfectly with what TimTech is trying to do.

We plan on adding all the surfing badges, tiered and otherwise, to the system. We will NOT however change things up when it comes to how the program works. We did not buy a traffic exchange that needs much ‘work’, it’s working very well as is. We will however be adding the TimTech touch to spice things up and improve the program.

How about your feedback? We need it, we love it, we want to hear it. If there is anything you like, or dislike about ThumbVu, let us know. We know this program has a very unique community and identity so it’s critical to us that we hear what you, the membership, think!

ThumbVu has a bright future from it’s solid past, and that’s because of it’s members! Tell us what you think!


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A Fundamental Flaw In Business

The past few days have really been an eye opener for me. After reading a certain email from a popular traffic exchange, watching Tim Linden’s latest video about the topic and then hearing about what was being taught at a popular seminar series over the weekend…I am even more confused about certain business practices in this industry.

Let me get this straight. A few owners want…

- Less surfing in their programs (that’s pretty silly)
- No surfers at all in their traffic exchanges (are you kidding me?)
- Concentration on ‘new members’ rather than current ones…

Whoaaaa…..Hold on. Here’s a fundamental flaw in thinking when it comes to traffic exchange ownership. The thought that the most important part of managing a traffic exchange is getting ‘new members’. Yes, it’s important but do you want to know how to grow a healthy HAPPY membership? You concentrate on who you already have.

It’s that simple. You treat your current members like gold and your membership will grow because you have a culture of pleased customers, who tell friends, who tweet about your traffic exchange, who promote it, who are happy and who SURF!

This is something I have noticed when people start the annual ‘doom and gloom’ scare tactics that the traffic exchange industry is crumbling. We are so worried about how do we ‘grow’ traffic exchanges when, well, let’s be honest, some of the programs around are healthier, and more vibrant than they ever have been *cough* social surfing did this *cough*…

My suggestion…Worry less about who ‘MIGHT’ be joining your program and give the people who ARE ALREADY in your program a reason to stay. Create a culture of happy surfers and you will see a big change in the way people perceive your program.


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