I spend a lot of time in the traffic exchanges. I really enjoy the communities that are being formed, I love seeing how people promote themselves and their businesses and most of all, I love hearing that folks are getting huge results from the TimTech businesses, especially ClickTrackProfit.

What makes me worried though is the lack of focus I see while surfing. Yes folks, ‘focus’ it’s a dirty dirty dirty word that gets thrown around online a lot and rarely, if ever gets followed.

Shiny objects, slot machine marketing, whatever you want to call it. People seem to lose it at the drop of a dime. I guess it’s the promises of instant 30 day riches in ClickBank. Or the latest cycler-randomizer, 15 level MLM they are being sold….

I’m not sure what it is, but I know that people will ALWAYS do the best in this business if they focus their energy on 1 or 2 businesses.

I know, I know….It’s not sexy. Especially when you see a program that is in ‘pre-launch’ and ready to ‘revolutionize the industry’…Big promises, little sustainability.

Example, some folks got in ‘early’ at CTP…They made some great money. They got in on a community that was being formed and to be honest, some of these folks were looked at as leaders. So what do I see while surfing the other day? The same few members, instead of promoting themselves and the leadership role they got are in, they promoted the fact they got 5 bucks by using a paid to click system….

Hundreds of dollars, leadership role in a community based program VS. 5 dollars in a paid to click…

Shiny objects I guess…

Focus! There is a reason why someone like Bill Carr has been ‘the man’ when it comes to building downlines…He focuses his energy on Traffic Hoopla. There is a reason why Jerry Iannucci is the man when it comes to safelists and viral list builders….Focus. There is a reason why I’m referred to as ‘the Traffic Exchange Guy’…Focus.

Master one thing, become the best at that one thing…And then you develop new ‘streams’ but you cannot get to that until you focus your efforts on one thing first.

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The past few days have really been an eye opener for me. After reading a certain email from a popular traffic exchange, watching Tim Linden’s latest video about the topic and then hearing about what was being taught at a popular seminar series over the weekend…I am even more confused about certain business practices in this industry.

Let me get this straight. A few owners want…

- Less surfing in their programs (that’s pretty silly)
- No surfers at all in their traffic exchanges (are you kidding me?)
- Concentration on ‘new members’ rather than current ones…

Whoaaaa…..Hold on. Here’s a fundamental flaw in thinking when it comes to traffic exchange ownership. The thought that the most important part of managing a traffic exchange is getting ‘new members’. Yes, it’s important but do you want to know how to grow a healthy HAPPY membership? You concentrate on who you already have.

It’s that simple. You treat your current members like gold and your membership will grow because you have a culture of pleased customers, who tell friends, who tweet about your traffic exchange, who promote it, who are happy and who SURF!

This is something I have noticed when people start the annual ‘doom and gloom’ scare tactics that the traffic exchange industry is crumbling. We are so worried about how do we ‘grow’ traffic exchanges when, well, let’s be honest, some of the programs around are healthier, and more vibrant than they ever have been *cough* social surfing did this *cough*…

My suggestion…Worry less about who ‘MIGHT’ be joining your program and give the people who ARE ALREADY in your program a reason to stay. Create a culture of happy surfers and you will see a big change in the way people perceive your program.

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