This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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The Great Tragedy Of Online Business

Last night’s T3 seminar was awesome! We had a fantastic turn out for our Cyber Monday session and there was lots of great discussions about accountability and planning for the future in online business.

Then came…The claim!

A new attendee jumped into the discussion while we were discussing the $2.73 & $27.39 Plan and made a bold claim. They said they could show people a way to make 265 bucks a day for free if they ‘followed their advice’. Now I’m no judge when it comes to what people promote, I’ve learned my lesson trust me, but here’s my problem with this…

Anyone, who is anyone online, that had made a living knows a few things. One, it takes a heck of a lot of effort to build a brand and business but second, it does not happen for free. Yeah there are FREE ways you can make a few bucks here and there but it’s pretty simple, online you either trade time or money for your success…And most of the times, it’s both.

My problem wasn’t with what the person was promoting, to be honest, they didn’t even share what it was, it was the angle which plagues this business. The ‘do it for free’ way of thinking and promises of luxury if they just ‘follow the rules’. It doesn’t work like this and it makes me sad to see this.

What’s worst, even though most people confronted the person and pleaded with them not to claim ‘it can be done for free’, you still saw some other attendees ask to get in contact with the person making the claim so they could learn more.

It is, the great tragedy online. It really is. It’s a pipe dream and something I truly wish wouldn’t be a problem anymore. But I guess as long as the entry price for these opportunities are low, they will exist. It’s slot machine marketing but even worse, it’s sad to see such good people being led the wrong way.

My only wish, is no matter what opportunity you promote online…Please be truthful and tell folks, it does not happen for free overnight.

P.S. We’ve got something VERY special going on tonight at Traffic Exchange Live. A special guest, unlike any the traffic exchange industry has seen before, will be the guest speaker at 6pm Eastern in Randy Ritter’s Avenues To Success…Lt. Col. Rob “Waldo” Waldman! You won’t want to miss this…


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The Message

A few months ago, we had a ‘big name’ marketing guy came and hung out with the TE Live community. The man, in my opinion, has always hammered home the importance of what he called ‘Evergreen’ products to affiliates for years and it’s something we at TimTech are big believers in. We truly think it is the golden ‘rule’ for long lasting marketing success.

Problem is…Promoting ever green products and their affiliate plans are not that sexy. There’s not a lot of flash and dash. It’s long term, slow growing success that unfortunately many folks just don’t have the patience for.

Well when I see something like this….I not only get SUPER pumped, but I also remind myself that there are members in this community that DO get it and DO understand how powerful ever green products can be….

Sean Phillips Rocked It!

I love this page. On so many levels, not only is it very *kreative but it’s also gets a powerful message across, the focus is on ever green products and their importance to your business.

Statistics show, time and time again, that most people will never last a year in online business. It’s sad but it’s a fact. Slot machine marketing is a disease and people come and go every single week. However the folks that have been in this industry for years, will all agree, certain programs are MUST haves. They are never ‘hot business opportunities’, they are never ‘get rich quick schemes’, they are never ‘set it and forget it’ business models….

They are the tools. The things you use, day in and day out. You WILL use an autoresponder in a year from now. You WILL use a splash page creation tool in 6 months. You WILL have your website hosted in 3 years. These are the MUST haves for anyone looking to build a real long lasting business online.

It’s time we all focus on what matters, and in my opinion, it has always been the ever green products!

P.S. Be sure to check out Sean’s twitter feed and for everything he is up to.


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