This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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Blain & Shane Get It

What’s so cool about being in this business is seeing folks come online, take the bull by the horns and without any help start to create real solid businesses for themselves. It happens all the time and even though we tend to complain about the 95% of the people doing nothing and giving up, I have started to think we need to focus on the small percentages that ARE doing great things…

First of all, Shane Bost has one of the best new traffic exchanges out there, SiteXplosion not only has a great system in place but the design looks fantastic.

Then we have Blain Jones. If you have surfed ANY sites in Sweeva, you will know this guys knack for creating memorable splash and squeeze pages. His blog, is one of the best new traffic exchange related blogs around.

So they get together and presto…

A cool, quick read about ‘traffic exchange basics’ but beyond the fact that they put together a project together, I absolutely love the fact that these guys got together and TOOK action! This should be rewarded more and I cannot stress the importance of just doing something!

Top notch product and a blog. Now a joint venture together. Things are looking very bright for these guys and again, I salute them and congratulate everyone out there that is taking action!

Speaking of taking action…T3 tonight should be a lot of fun! 7pm Eastern where action takers can be found everywhere you turn!


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3 Things I Learned From An Art Gallery

I had a real good weekend! I took Saturday and Sunday off and stepped away from the computer to spend some time with my girlfriend and do some things we usually don’t do. This weekend, we went to the Art Gallery of Alberta.

O.K., I have to admit it. I’m not the most knowledgeable when it comes to art so my ‘critique’ may have been coming from a blank slate. But here’s what I noticed…

First – Simplicity rules! The first display we entered had some abstract stuff but it was so busy and complicated. And the amount of people in this exhibit was quite low. I’m sure some fans of the abstract art would argue that this was ‘too complicated for average art people to grasp and understand…blah blah blah.’ But then you get to the more popular exhibits and what did I notice…Simple! The art was simple. You ‘got it’ as soon as you saw it.

Second – Shock and awe works. Check out this picture of a piece created by a Canadian artist Brian Jungen. Talk about shock and awe! Here’s a piece that was created entirely by ‘lawn chairs’.

Cetology

But wow…I think you could imagine, this got some of the most attention in the art gallery.

And third – Use basic colors for maximum impact! The simplest art works seemed to have a common theme…They used a minimum amount of colors and the colors they did use was reds, blues, greens, yellows…No neon greens, no hot pinks, no crazy colors, just simple power colors.

Put this all together and I just kept saying to myself…This stuff works in art just as much as it works in business. Think of the most effective splash and squeeze pages you have seen while surfing the traffic exchanges and you’ll find…

1. Simple designs
2. The Use of Shock and Awe
3. Good use of colors

What else can we learn from art that applies to business? I know, seems a bit weird for a post in Hit Exchange News, but I tend to see lessons in business around everything I do these days =)

P.S. It’s Monday! So that means another T3 seminar tonight at 7pm Eastern in the TE Live training room. Last week we hit 125 attendees, let’s see what we can do this week! This week, we will be giving away another Flip Cam!


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