This is Hit Exchange News...

The pulse of the traffic exchange industry and the random ramblings of
Jon Olson (that's me!)

I've been writing Hit Exchange News since 2003 and have been involved in the traffic exchanges for over a decade. Enjoy the 'news', and thank you so much for making this THE must-read traffic exchange blog on the internet!

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The Dirty F Word

Wednesday, April 27th, 2011 at 8:39 am 
Comments (29)

I spend a lot of time in the traffic exchanges. I really enjoy the communities that are being formed, I love seeing how people promote themselves and their businesses and most of all, I love hearing that folks are getting huge results from the TimTech businesses, especially ClickTrackProfit.

What makes me worried though is the lack of focus I see while surfing. Yes folks, ‘focus’ it’s a dirty dirty dirty word that gets thrown around online a lot and rarely, if ever gets followed.

Shiny objects, slot machine marketing, whatever you want to call it. People seem to lose it at the drop of a dime. I guess it’s the promises of instant 30 day riches in ClickBank. Or the latest cycler-randomizer, 15 level MLM they are being sold….

I’m not sure what it is, but I know that people will ALWAYS do the best in this business if they focus their energy on 1 or 2 businesses.

I know, I know….It’s not sexy. Especially when you see a program that is in ‘pre-launch’ and ready to ‘revolutionize the industry’…Big promises, little sustainability.

Example, some folks got in ‘early’ at CTP…They made some great money. They got in on a community that was being formed and to be honest, some of these folks were looked at as leaders. So what do I see while surfing the other day? The same few members, instead of promoting themselves and the leadership role they got are in, they promoted the fact they got 5 bucks by using a paid to click system….

Hundreds of dollars, leadership role in a community based program VS. 5 dollars in a paid to click…

Shiny objects I guess…

Focus! There is a reason why someone like Bill Carr has been ‘the man’ when it comes to building downlines…He focuses his energy on Traffic Hoopla. There is a reason why Jerry Iannucci is the man when it comes to safelists and viral list builders….Focus. There is a reason why I’m referred to as ‘the Traffic Exchange Guy’…Focus.

Master one thing, become the best at that one thing…And then you develop new ‘streams’ but you cannot get to that until you focus your efforts on one thing first.


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Traffic Hoopla’s Latest…

Wednesday, December 1st, 2010 at 1:01 pm 
Comments (58)

So Traffic Hoopla wrote a post about how social marketing in the traffic exchanges is over rated and not worth doing. You can read it right here…

It’s no secret, and this shouldn’t come as a shock but I completely disagree with everything that Bill wrote. I firmly believe one must DO social marketing to be able to comment whether or not it works.

Take this for example, I responded to his post and I got the message ‘your comment is awaiting moderation’…Not very 2.0-ish of a blog to ‘moderate’ it’s comments. And as I write this the comment has still not been published on the Hoopla blog. To be social, you must allow for discussions to take place. Not approving my comment yet and or having moderation wait times just isn’t in tune with how social media and marketing works…But I digress.

So why does Traffic Hoopla think social media doesn’t work? Because you can’t measure social media. What is the return on investment of a relationship? How does one measure the bond you build with other surfers? Or as Gary Vaynerchuk once said…’How do you measure the ROI on the relationship with your mother?’

Since 2002 Hoopla has been a stats machine. And with that, Hoopla’s numbers have always been about how much commissions certain traffic exchanges bring in for Hoopla and how many hits it’s delivered. So I am not surprised for this recent post, mainly because you can’t measure social marketing in terms of week by week.

Yeah Easy Hits 4 U might bring you ten thousand hits an hour, but without people KNOWING who you are, and recognizing your name, the numbers alone mean squat these days.

But alas, I’m surfing the traffic exchanges every day. I talk to other surfers. I see what they are talking about and social marketing and in surf chat are not just the future, it’s the present. And it’s happening right now.

So I guess it comes down to forward progress versus something that is losing touch with the reality of the present day and age traffic exchange. Again, it’s much more than just numbers folks. It’s relationships, and THAT cannot be measured by numbers ever.

Thoughts, comments? I welcome them always, can’t wait to read them and I will never ‘moderate’ your opinions!

Update: My comment was approved around 7:50 pm eastern time. Thank you Bill for letting me share my thoughts on your blog. Get rid of that ‘moderation’ wait time so we can have some healthy discussions!


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