When $1000 In Cash Is Really $1000 In Cash

It’s no secret, TimTech has been very focused on Sitizens and our new project to branch this business out into the rest of the internet. We truly believe we have found a perfect mix between traffic exchange and social game and we want the world to know about it. So we have tried a few things that most ‘internet marketers’ might be shocked at (especially our advertising budget) but we decided to do things different and instead of spending money on ‘typical’ advertising, we created a contest…..

Actually it’s 3 contests and they happen every week. The player who refers the most, gets a cash prize. The player that arrives at sites the most, get a cash prize. And finally the player that explores the most, get a cash prize as well.

Here’s the kicker….Cash prize.

Now I understand marketing and I understand that credits, upgrades and banner impressions have value but here’s a problem we have with it. You can say $1000 in cash and prizes and never have to really invest a penny. You see, as an owner of a traffic exchange you can fabricate banners, text ads and credits. They don’t really cost anything, so it looks really cool to say we’re giving away the farm when in fact, you don’t really have anything invested.

But then along comes a contest where people can win real cash and well…$1000 cash and $1000 cash & prizes look the same…

For the record, I have nothing against giving away upgrades and credits…Heck I think it’s brilliant on a business side of things especially if you are working with a limited budget…I guess I just want some more disclosure. If you are giving away 100 bucks cash and 900 bucks worth of prizes..Say there is $100 cash prize and 900 dollars worth of upgrades…That way the members get full disclosure and people know exactly what they are being rewarded with.

What do you think? Make sense? Or is Jon thinking too much into it….lol

When Is It Time To Close Up Shop?

I got an email this morning from a traffic exchange that launched a number of years ago, and while I appreciate the need for owners to communicate with their membership this was the first email (or any notice the site existed) for months, if not over a year…

Here’s what I got and well, I think it’s time for the owner to close this program. What do you think?

You just won our weekly jackpot!

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You are receiving this message because you are a valued
member of Real Old Traffic Exchange Re.moval instructions are below.
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You won $0.00 cash, 0 credits, 0 bimps, and 0 limps in our weekly jackpot!
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To remove yourself from this list – you must delete your account.
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Quick note…I’ve left the name of the traffic exchange out on purpose. You know me, I always like to stir the pot, but this is not about ‘the’ traffic exchange that sent this…It’s more to do with when it’s time to call it quits.

There is nothing wrong with letting something go and trying a new approach. I get it, it’s taught in business to never give up etc. etc…I understand that and heck, I live by some of those principles. But sometimes…Keeping something ‘online’ I think, hurts the industry as a whole instead of helping it.

All these dead beat traffic exchanges are nothing but dust collectors. Either sell it and let another dedicated person run with it, or take it offline. Why keep it up? So that ‘valued’ members can get emails like that one above? Is it to deliver one hit per month because no one surfs it…Ever? Exactly why must these programs remain…

Food for thought…But I don’t think there is anything wrong with giving it up, trying something new and moving forward. Holding onto the past can hurt more than help. Trust me on that one…