The Team Build Movement
This article has been wanting to be published for months now…It’s the new ‘thing’ online and I don’t know who started this movement but it comes in all shapes and sizes. From Powerpath GDI to Team OceanSwell to Rip Tide Army, the team build concept has become quite popular especially in the traffic exchange industry and well….It’s time to talk about it.
First of all, I love the team concept. I think there is some real power that can be formed when like minded individuals get together and have a common goal. Working together is very powerful and some of the best businesses in the world have been formed when like minded people get together. This is great.
However some serious concerns arise when things start to slow down. And slow down they always do. We had a heated debate a few months ago in Traffic Exchange Live where we questioned how long something like Ocean Swell could sustain itself. The owner came into the chat and defended his business model. And of course he would, the owners of each of these teams are on the top of the business model / MLM. Remember, it is possible for individuals to prosper from the team build concept but it’s GUARANTEED the owner of the build gets paid for everything the rest of the team does.
But regardless, the signs where there. Just recently Ocean Swell brought in something called NPN which was weird because previously this team was all about building your Traffic Wave downline. I’m no expert but maybe they brought in another program because it was getting harder to build the teams in Traffic Wave? What do you think? Or can an Ocean Swell member provide the readers with some facts about the new addition?
But I digress…The major problem I have with any ‘team build’ is the lack of personal branding that takes place in them. Sure people get to know each other in the system but outside of it, everyone promotes generic affiliate links and ALL this effort builds the brand of the team. Which is GREAT on a business side of things but not so much for the individual.
I know these teams aren’t going to make all their members rich and I know the majority of the people there would appreciate an extra 200 bucks every month. And for those reasons alone…Team are fantastic. You learn a lot about the industry, the training is there and as a traffic exchange owner I love seeing the activity these bring.
A little history as well about this (so people don’t think I’m not talking out of experience) …
I did join Rip Tide Army to check it out because I always wanted to try out The Online Ad Network and hey, what better way to learn about it from the team build that revolves around TOAN. In the end TOAN wasn’t for me, which is too bad because I’m a huge fan of it’s big brother program Traffic Wave. Met some good people in Rip Tide too, but alas I cannot be a part of something where I do not use the program it’s promoting. Nothing against TOAN or Rip Tide, it just wasn’t for me…
So please…Team build owners…Make sure your members get some kind of benefit for promoting the team so hard. Stick a picture on a splash page. Promote the most active recruiter. Do something to help the members not only build the team, but also build their personal brand.
Teams are a good thing, if they are used properly. And I don’t think the team build model is going away. But I sure would like to get to know the hundreds of members that are promoting the teams…
I’d love to hear your comments…Please share your experiences with the team builds and let’s get the discussion going.
