When Is It Time To Close Up Shop?

I got an email this morning from a traffic exchange that launched a number of years ago, and while I appreciate the need for owners to communicate with their membership this was the first email (or any notice the site existed) for months, if not over a year…

Here’s what I got and well, I think it’s time for the owner to close this program. What do you think?

You just won our weekly jackpot!

You are receiving this message because you are a valued
member of Real Old Traffic Exchange Re.moval instructions are below.

You won $0.00 cash, 0 credits, 0 bimps, and 0 limps in our weekly jackpot!
To remove yourself from this list – you must delete your account.

Quick note…I’ve left the name of the traffic exchange out on purpose. You know me, I always like to stir the pot, but this is not about ‘the’ traffic exchange that sent this…It’s more to do with when it’s time to call it quits.

There is nothing wrong with letting something go and trying a new approach. I get it, it’s taught in business to never give up etc. etc…I understand that and heck, I live by some of those principles. But sometimes…Keeping something ‘online’ I think, hurts the industry as a whole instead of helping it.

All these dead beat traffic exchanges are nothing but dust collectors. Either sell it and let another dedicated person run with it, or take it offline. Why keep it up? So that ‘valued’ members can get emails like that one above? Is it to deliver one hit per month because no one surfs it…Ever? Exactly why must these programs remain…

Food for thought…But I don’t think there is anything wrong with giving it up, trying something new and moving forward. Holding onto the past can hurt more than help. Trust me on that one…

One Very Emotional Week In The Traffic Exchanges

Talk about high’s and low’s.

The past 7 days has been quite interesting in my professional life and I’ve got to say, as the weekend rolls in I’m pretty happy with a lot of what I saw during the past few days and some things that made me cringe.

Good things first? The launch of Click Track Profit was a roaring success and for all the right reasons. We launched this program without a single JV account and the action takers that saw what this WILL BE and is right now, are reaping the benefits. A special thanks to everyone who ‘gets’ our ‘drip feed’ method of marketing and knows that I would never release anything sub-standard. Get ready…CTP Certification is on it’s way next!

Also, *lol* I have to laugh because when I saw this video pop up on my Facebook page, it made me laugh for a good 20 minutes. The guys at Traffic Fusion did something I’ve been BEGGING this industry to do for years…And they did it using comedy and created one of the best promotional videos I have ever seen. Kudos to them!

Now for the bad…

You know what…Change of plans. The bad wasn’t that bad at all. It was the typical hate spewed by a few grumpy guys. They use any chance they can to put down what others are trying to build. Thanks for the free publicity though. I do appreciate the love.

Way too many positives this week to dwell on the small things. Heck, we had a fantastic ‘owner’s meeting’ for the ‘T.E. Summit’ initiative on Thursday morning. That really got me excited with the thoughts of once again trying to build a solid group of like minded traffic exchange owners.

You know what? This has been a pretty darn good week! Three cheers for all the positive people in this industry that continue to innovate and push forward…

Don’t tase me bro!