I got an email this morning from a traffic exchange that launched a number of years ago, and while I appreciate the need for owners to communicate with their membership this was the first email (or any notice the site existed) for months, if not over a year…
Here’s what I got and well, I think it’s time for the owner to close this program. What do you think?
You just won our weekly jackpot!
You are receiving this message because you are a valued
member of Real Old Traffic Exchange Re.moval instructions are below.
You won $0.00 cash, 0 credits, 0 bimps, and 0 limps in our weekly jackpot!
To remove yourself from this list – you must delete your account.
Quick note…I’ve left the name of the traffic exchange out on purpose. You know me, I always like to stir the pot, but this is not about ‘the’ traffic exchange that sent this…It’s more to do with when it’s time to call it quits.
There is nothing wrong with letting something go and trying a new approach. I get it, it’s taught in business to never give up etc. etc…I understand that and heck, I live by some of those principles. But sometimes…Keeping something ‘online’ I think, hurts the industry as a whole instead of helping it.
All these dead beat traffic exchanges are nothing but dust collectors. Either sell it and let another dedicated person run with it, or take it offline. Why keep it up? So that ‘valued’ members can get emails like that one above? Is it to deliver one hit per month because no one surfs it…Ever? Exactly why must these programs remain…
Food for thought…But I don’t think there is anything wrong with giving it up, trying something new and moving forward. Holding onto the past can hurt more than help. Trust me on that one…