The Warm & Fuzzy Post

I always seem to be complaining about something or another in the traffic exchange industry. I’m the first one to whine about the lack of creativity and cry foul when someone doesn’t agree with me right away (I’m working on that…Really I am). Yes folks, I’m a bit of a head case…But hey, I wear my emotions on my sleeve…

Something I LOVE to do is give high fives to people that make a difference in this business and today I want to focus on 3 people (groups of people) who have in the past few days, made my world a little better in this business.

Jeff Parker at Traffic Fugitive who on Monday decided to keep the momentum going with our little charity (check the last blog post below for more information on that…) So what Jeff did, which was great he said for every 100 page views that the membership does at Fugitive, he would donate a buck. I love it! It created awareness for his program, the charity and for an owner doing good in this business.

Tony Tezak came up with one of the coolest ideas I have seen in recent memory this week as well. His ‘Letter Ads’ at Tezak Traffic Power are a very smart idea simply because he is using a ‘game’ in his surf bar for an advertising opportunity. Everyone, program owner, advertiser and surfer, all benefit from this and I love seeing these kind of new additions to the business. Great stuff man!

And finally…The people at Traffic Exchange Live who dealt with a grumpy Jon on Monday afternoon but then got to talking yesterday and I think the first ever ‘T.E. Summit’ is now in the works. These people are the cream of the crop in this business and I love seeing their ideas come together. We’ll see where the ‘Summit’ goes but I’m excited…And it all happened from people ‘networking’ and discussing things. Funny how that works huh?

Even though I’ve been kind of glum this week (offline stuff, trying to close on my house sale, etc…) it’s been a GREAT 3 days in the traffic exchange industry. Let’s keep it going and see what other cool things we can come up with!

How To Create Customer Loyalty & Get Valuable Feedback In 35 Seconds

I have been doing something with my businesses for years and if you have ever purchased an advertising package from I Love Hits you will know what that ‘thing is’. I send post cards, thanking customers for their purchase. I’ve been doing this for a number of years and when I started, every single card was hand written and a stamp licked and placed on the card.

Technology is a wonderful thing and thanks to programs like Send Out Cards I can address a card and send it in about 35 seconds. It’s a really cool technology and saves me trips to the local post office.

Why send cards? Simple, building my brand and customer loyalty. It costs me about 50 cents roughly to stamp a card and send it and the return on these cards is huge. People enjoy getting ‘thanked’ for their purchase and only a handful of traffic exchanges around the net say ‘thanks’ like this.

But something else I have been doing, has really got me super excited about post card marketing and that’s to generate feedback and suggestions on how to improve my business.

For example, I now send ‘exit surveys’ on post cards when people unsubscribe or cancel a subscription with me. I simply ask them how I could improve my business and if they would be so kind, as to send me a note with their feedback.

Wow! Some of the answers have been so valuable and this is critical for any business to get feedback to improve. Regular emails to these customers didn’t get much response, but sending a post card, I get messages from clients with some great suggestions on how to improve.

This stuff has always been something that has helped me build successful traffic exchange businesses for years and if you use post cards in your strategy, you will see some amazing things happen. 99% of the people that read this, will not start using post cards. For the 1% that do….Get ready for some exciting strides forward!

What kind of strategies have you used to ‘thank’ your customer? Let’s share some examples and comment below!