Why I Don’t Care About Building Downlines…

I read a blog post earlier this week and it made me chuckle. It was going on and on about how important building downlines are and the importance of them and how you cannot survive without them….You know, the same speech we have heard from controlling ‘gurus’ for years and years. So I wanted to share with folks a little story…It’s called my ‘Easy Hits 4 U Downline Story‘…

It’s arguably, the biggest traffic exchange on planet earth. It caters to both a traffic exchange market and of course a Paid To Click market. At any given time of the day, there are thousands of active surfers online in the system. And it’s always rated in the toplists of must join programs and has the most active members on any T.E. online…

Back when it started in 2003, I decided to join and I stuck my referral ID in various blog posts, forum posts, downline builders but NEVER did I promote the direct referral link in a traffic exchange. I promoted me. Jon Olson. The TE Guy. The loud mouth…

9 years after the program was launched, my downline is more than 10% of the entire program.

Yes, you read that right…In a traffic exchange of over 550,000 members, I have a downline of 59424 (at last count, it goes up by dozens a day).


So instead of worrying about ‘building downlines’ and how important it was for me to build a downline…I worried about a PERSONAL brand. I worried about building my name in the business and RECOMMENDING EasyHits4U through the back end of my businesses.

Pretty cool numbers huh? So what’s the message I wanted to share….Stop worrying about the ‘numbers’ and the ‘downlines’ and worry about your personal brand. Build you and YOUR business first and believe me, here’s the proof, the numbers will follow. They always do!

The New ThumbVu & How To Get Big Results

So we re-did ThumbVu this past week and completely changed the make up of the site. Yes, it’s still a traffic exchange but you know how TimTech does things, when we change things, we really like to shake it up!

So there has been some confusion on exactly what ThumbVu has become and what it did not become. First of all, this is NOT Sweeva version 2.

While Sweeva is meant to review each site in rotation, what ThumbVu is meant to be is a review site for the marketer. Yes, it’s social branding on a whole new level. Where the MARKETER is the focus not so much the web site. Sure the web sites get great exposure but I think Justin made a great point in this week’s T3 seminar where he said…

“If Jon told me about a great place to get an oil change, I would more than likely go to that spot instead of a random place simply because I know Jon, I trust his judgement and his recommendation…”

If you use ThumbVu like that, you will see some awesome results…Check out how Blain Jones used ThumbVu this week to sky rocket his reputation in the system and quickly became THE most talked about member in the system…Here’s a guy that now has lot of reputation and his recommendations can go a long way in the system…



Wow, talk about an instant impact!

Top rated, top brand and top knowledge…That is huge. Plus he got 57 reviews on his profile and basically was branded as ‘the dude’ in the site. This is a very cool technique and if you got a chance to see how he did it yesterday you should get some great ideas on how to use the new ThumbVu to sky rocket your reputation.

This is the first traffic exchange about the MEMBER first. Yes we are still exchanging traffic, but now with the focus on the member, we expect some very creative campaigns where the focal point of them will be who is promoting something, rather than what is being promoted.

‘All things being equal people buy from people they know and trust, all things not being equal they still buy from people they know and trust…” – Jeffrey Gitomer

So get out there, get people to know and trust you and experience the brand new ThumbVu. It’s not a commercial script, it’s not a template design…It’s completely unique and hopefully the traffic exchange industry embraces new and unique ideas!