It’s that time of year once again….The traffic exchange industry has seen lots of up’s and many down’s but once again, we’re nearing almost 2 decades of website traffic delivery. That’s crazy right? Since the late 90’s, traffic exchanges have been here. year after year. Click after click. Sign up after sign up. It’s a huge tip of the hat to you, the people that make this community and industry so vibrant…
And that’s where I want to start this Year In Review post…Talking about…You!
This year we really saw the community of the traffic exchanges take shape. We’ve been doing the whole social chat in the T.E.’s for years now, but something happened this year that was truly remarkable. I have to play favorites here and call out the great group of people that frequent Traffic Exchange Live and the awesome sauce people that make up CTP Teams. Seeing and working with these folks each and every day this year made me so confident in the future of traffic exchanges.
Leaders emerged this year, some that weren’t known at all last year. Guys like Matt Badura, Tom Wacker, Eric Goettman, Walter Mulder, David McKay and others showed the industry what real leadership can do. It was amazing to see!
As far as innovation, my tip of the hat goes to Lords of Lothar for being the best new traffic exchange to grace our screens. The combination of RPG game play and the traffic exchange environment made arguably one of the most addictive surfing systems in history. To this day, there are still dozens upon dozens of gamers / surfers using this remarkable program. Well done to the Brothers Goettman.
For new product of the year, it’s a toss up! Let’s be honest, I truly believe Kore4 is the best new product of the year but again, very self serving. However when you break it down, the ‘culture’ that has been create by Kore4 is something I think we can all agree on. It’s now being taught to make money in the industry, one must stay the course and actually *gasp* spend money. Kore4 does that and gives a whole bunch of value in the process. We’ve paid out tens of thousands in commissions because of Kore4 in 2014 and there is no signs of slowing down.
My next favorite new product has to be Landing Page Monkey. Even though it’s only about a month old, what it has shown the industry is nothing short of revolutionary. Splash and squeeze pages are never going to be the same and it’s because of the guys at Landing Page Monkey. It’s innovative. It’s affordable. And it delivers results. Nothing in the industry has done more for people’s opt-in conversion rates and I can’t wait to see what people create with LPM in 2015.
Traffic exchange owners of the year has to go (in my opinion of course) to the guys at Legacy Hits. They have battled. They have clawed. But most importantly, they show up every day. And that’s truly a winning formula in this business. Things aren’t always smooth sailing at Legacy but boy oh boy, you cannot debate their dedication. Commission payouts are handled quickly, their surfing community is second to none and they promote their programs more than anyone else I’ve seen in recent memory. Huge tip of the hat goes to the guys!
Of course, a year in review cannot be complete without a rant…And my rant goes out to every single one of the traffic exchange ‘owners’ that owe their members commissions. This has become an alarming trend in the T.E. world and it’s got people questioning whether or not they can support new launches these days. The hoops that members need to go through to get paid by some of these programs is insane. Please, if you own a traffic exchange make your commission payments a priority for your business. Your members will thank you and support you for years to come!
All in all, it’s been a great 2014. We have learned a lot this year, and speaking for myself specifically I can tell you 2014 has opened my eyes to the crazy industry that we all love so much. We’re still here. We are still growing. We are still delivering the hits. Let’s make 2015 the best year and continue to show the world how powerful the traffic exchange can be!