I’m back! Jon Olson – Human Guinea Pig!
About a month ago we all took part in a little list building experiment using a simple squeeze page and the most misunderstood advertising tools online – Traffic exchanges.
The results were great! We generated dozens of new subscribers to our mailing lists using only our traffic exchange advertising and 2 versions of the squeeze page. However I have to be honest….
I kinda knew I would convert the traffic.
I mean, I’ve been using these programs since the early 2000’s for list building so I knew, even if times have changed, they still work for building ones list.
However, this time around..The guinea pig might actually fail.
I’m going into unchartered waters as I’m looking for Facebook Likes.
Here’s my thought….I know traffic exchanges work for list building and building a personal brand. But how well will they work to build a social media following. Can we convert this traffic into…Facebook likes?
Enough talk, it’s time to roll up our sleeves and get into action. So for the next week I will be promoting this ‘spalsh’ page.
It’ll follow the same basic layout of the squeeze pages I promoted in the last experiment, however I won’t be asking for a email address, I’ll be asking viewers for a ‘Like’ on Facebook. Note: As of this blog post, I have 150 likes for this page, so we’ll see how it goes…
After the week is up, I’ll revisit the numbers and share with you the data I have been tracking. And if things go well, we’ll continue for another week (total of 2 weeks) using the same layout. If things don’t work after 1 week, I’ll switch things up, a new video, different page layout, colors etc.
Will this work? Do traffic exchanges offer marketers a way to build their social media following?
Let’s find out together…
Update April 11th: So far, we’ve gotten 3 ‘likes’ from this promo. Not really setting the world on fire but we will continue though the week and see where we are at 🙂
Update April 14th: Not bad at all, we’re up to 10 new ‘likes’. Seems like for this promo, steady consistent exposure is needed. Still testing it out, to see where we end up at….