The Rich Review – An Introduction

It finally happened!  Jon (messed up and) gave me posting access here!

Hi!  My name is Richard Taylor, and I am a TE addict!

Yes, it’s true!  I began using TEs early in 2001.  After the sale of an offline business in the previous Century, I came online to see what I could find.  What I discovered was an amazing opportunity for new business development.  Although I had used the internet in my offline business since 1990, what I found was something totally different, requiring new skills, and a different outlook on potential.  I jumped right into the deep end of the pool and set out to see what I could accomplish.

Like many others, I was brought into the world of TEs seeking advertising venues for an affiliate program.  What I found, though, was NOT what you see today.

There was only a handful of TEs at that time, and they had 4:1 ratios with 60 SECOND (not a typo, a full minute) timers!  There were no ‘upgrades’ for better ratios/timers, it was what it was.  And it WORKED!  Very well!

I got my first commissions check (yes, a real check – in the mail) from using TEs.  I was hooked, hard!

I found myself looking forward to surfing, finding new sites, seeing what others had to offer.  I spent hours exploring, reading and learning.

It was from doing this that I found the “Massive Passive Advertising Machine (MPAM)” in October 2001.  ID #762, I got in on the ground floor of a program built around using TEs!  It is from the community discussions there that I first met Jon Olson, and a host of others, that would play a crucial part in my development in the upcoming years.

It began a chain of events that changed how I looked at business online, and TEs.

  • In November 2001, Stephen Ayer and I bought a script and released  It was one of the first TEs to offer a game while surfing, the “Catch a Cow” multiple choice game, that awarded random credits for playing.  It was a 4:1 ratio with a 60-second timer, 2-tier upgrades.
  • During the same month, Robert Fortin and I formed the RX2 Group (later changed to Rx2Central), and bought a struggling safelist program with 20K members that we transferred to the ‘new’ format SafeLister was making popular, credit-based emails.  It was named, for lack of creativity, the RX2 Safelist.
  • In December 2001, Michael Russell (owner/creator of MPAM) and I bought from its original founder with approximately 50K members.  4:1 ratio, 60-second timer, 2-tier with upgrades.  (It was later redesigned, released on a new script, and inactives were purged)
  • In 2002, RX2Central, in conjunction with Jon Olson, released, the first “Pro-Only” TE model.  4:1 ratio, 30-second timer, 2-tier paid levels.
  • Shortly after, RX2Central created/released, the first ‘Theme Based’ TE featuring “Crazey Jon” – a mad scientist that recreated the TE model (guess where we got his name from?).  3:1 ratio, 30-second timer (later reduced to 15-second), 3- tier with upgrades.
  • In late 2003, Jon Olson took over, and made it what it is today!
  • In 2004, RX2Central, working with Jon Olson, Robert Puddy, and Josh Ditty, released, the first “Blog Only” based TE operated on a custom script.  It featured the “Gazoo” which was a text-link based rewards program that was inserted into blogs to reward people for reading.  It also had a ‘like’ system that generated higher view ratios for user-rated popular sites and in-depth profiles with chat capability.  3:1 ratio, 30-second timer, 3-tier with upgrades.
  • In 2005, Focus 4 the Future Inc, a cooperative with Robert Puddy, was formed.  We produced offline seminars focused around online business development.  Seminars were presented around the United States and Great Briton.  Each U.S. seminar also had a “TE focused” discussion group to enhance growth, innovation, and foster an environment whereby owners worked together – hosted in conjunction with Jon Olson.
  •, the first TE rewards system, was also launched that allowed multiple TEs to offer “Loyalty Points” to people surfing that could be exchanged for upgrades, credit packages, and physical products from a central program.
  • During all of this, RX2Central also owned numerous other sites from “TE Rating”  and link-tracking programs, to various blogs around an assortment of topics.
  • In 2006-2007, I sold all my remaining interests to focus on an offline business opportunity, made possible by affiliations from within the TEs.

[ Some dates are approximate.  I’m old, memory isn’t what it once was! ]

Yes, what I found in those early TEs changed my life, literally, both online and off.  Not a single one of those opportunities would have ever happened had it not been for me, sitting up for hours on end, surfing and talking to others doing the same thing.  It rocked!

I never really forgot about TEs, just focused on other, offline, ventures.  Recently, I have found myself having a greater online presence, and looked towards TEs once again to see how they could be beneficial.  And, of course, I started asking Jon for input, which led me to where we are now . . . here!

I truly believe in the potential of TEs.  The model is not dead, or even on life support, by any means.  In fact, I think the opportunity for growth is far greater today than many seem to think.  Sure, there have been some ups/downs, the base has changed since I was last directly involved, and most of the owners today I don’t know.  But here I am!

Don’t think I came back with my rosy colored glasses on, though!

I am an advocate for TEs, but also for change within the model.

I am looking forward to meeting new people, discussing ideas, and trying to find my way on this path the journey has placed me on.  Join me as we forge a direction to travel here, and see what opportunities await us.  As always, by working together towards a common goal, everyone benefits.

I will try and keep future posts shorter, but don’t hold your breath!  If you know me from the CTP Skype room, the TE Mastermind video conference Jon hosts (Haven’t joined us there yet?  Ask Jon to be included!), or the other posts I make on “The Farm” at Plus1Daily – you know the chances are slim!


P.S.:  I need a ‘name’ to call this.  The Rich Review was just for introduction.  Ideas?



With Sincere Thanks

Richard Taylor

“The only limits we have are those you impose upon yourself. Remove the limits!”

Follow my current adventures on Twitter

5 thoughts to “The Rich Review – An Introduction”

  1. Good to see you here Rich. I enjoyed learning a bit more about both your experience as well as a little history of the TE industry. I like the Rich Report, but will try to think of a few ideas. I look forward to future posts..

    1. Thanks Carla!

      Given my background, and addiction, it seems only logical I would end up here at some point.

      The TE history is one that should show how far we have come, and the POTENTIAL still waiting for us to find. It is there!

      I’m fired up about this! However, I need help from everyone to determine the ‘focus’ of the discussions. What would you like to know more about? Where do YOU see the TE model going? And more!

      Let’s rock this! 🙂

  2. This is going to be a history lesson for sure 🙂 I enjoyed reading this bro. Brought back some great memories of when this industry embraced innovation and we weren’t scared to try new things!

    1. History is to be learned from, not lived in. Enhance the positives, overcome the negatives, and move forward!

      The TE model embraced change, sought new ideas, and worked TOGETHER to grow. A lot happened over a relatively short timespan. Nothing listed above could have happened if it were not for the amazing people involved. And there was a BUNCH of them!

      It wasn’t just the owners that empowered change, but the people using the TEs as well. We can forget how powerful that is. To truly find the ‘future’ potential out there, it will take people of all walks aligned towards better results overall.

      It happened then, it can again! I got faith in what can, and will, be accomplished.

      Looking forward to where this path leads. Thank you, Jon, for giving me this opportunity to speak on something I believe in – the abilities of everyone here to achieve more. #MTEGA 🙂

  3. Hey ya

    I bookmarked this to read later (obviously) and gotta tell you I am really liking what I see. I like the history, but I’m really looking forward to your next installment and your ‘take’ on things.


Comments are closed.