This weekend I’ve been taking it easy and as it’s Sunday now, I’m gearing up for the week ahead. While preparing for the week, of course, I dabble in the social networks and check out all the happenings from members of this community and *gasp* I’ve got to rant about a few things…Here they are, the top 3 reasons why people are going about social marketing in all the wrong ways;
1. Trying To Get In Bed With Me, Without Wining & Dining Me First – you have to pardon the ‘interesting’ example but check this out:
Message Received – 12:41pm
My name is Marketer X and I noticed that we
have several mutual friends in common and
I noticed you are involved in Internet Marketing.
How is that going for you?
My team and I have a great system to share with you,
if you are open.
Just reply to this message and say yes
and I will send you the info ok?
I look forward to hearing from you,
Have a great day,
Yup, in some far off land, some internet ‘expert’ is teaching people to actually send these kind of messages to random folks on Facebook. Let’s just say if you don’t see what is VERY wrong with this, ask a close personal friend what they think…
2. Using The Term Social, Because Everyone Else Is – Oh man oh man, this really gets to me. Ever notice how everything and everyone says they are ‘social’ these days? Here’s the kicker, being social is not a once a month thing. It’s not a second Tuesday of the month when the moon and stars align, it’s everyday…Constant. Unless the people you deal with hibernate until that magical day of the month that YOU decide to be social, you aren’t getting it. Sorry experts, you are hurting the ‘buzzword’ with your use of it.
3. You Forget About The Soul of Social – Social marketing is very popular and for good reason. It’s one of, if not the most, powerful forms of advertising and when done right can be huge for your business. But here’s the thing..It’s natural. It’s people. It’s not meant to be a ‘strategy’ it’s meant to be YOU. So if you don’t generally like people or don’t want to be a part of the community, this isn’t for you. Maybe try buying some leads, or whatever worked in 1985. Social is people and when you forget it, you miss out huge!
There you have it…My top 3 reasons why people are failing at this whole social thing. I’d love to hear your thoughts and maybe I missed a huge nugget or two, let me know in the comments below. Thank you very much for reading and have a great day!