Disclaimer: This is no way is a slam towards anyone that is shown in the screenshots below. It’s meant to show you the power of sticking to your vision and list building each and everyday. Please note, I’m trying to teach a valuable lesson that was shown to me years ago by some of the biggest names in internet marketing. I hope you see the value in this post….
So Atomic Mailer launch on Monday. This brand new viral list builder has become the rave of the industry and we of course, jumped at the opportunity to help launch it. Simply put, Mark Fox is a fantastic owner who pays huge commissions, provides valuable services for his members and shows up, every day. So I’ll go over exactly how we promoted this, step by step, and how we became the top affiliate for Mark’s new launch;
First on Sunday, I sent a teaser email out. I hinted that on Monday there would be a launch and that we would be promoting it. This warmed our list to the fact that we would be promoting something on Monday but also, hinted that if people joined through our link, we would be giving them some XP bonuses as well.
On Monday, we fired off our first email with CTP XP sign up bonuses but also a random cash prize of $100 to someone who joined this program through our link and upgraded their account. This did two things….It got people excited to sign up but also encouraged folks to take the upgrade to be entered to win.
And finally on Tuesday, we sent a follow up to remind the list of Atomic Mailer, but used a scarcity tactic where we showed them the price increase of the mailer. It was a paid to join program and while the initial launch fee was only 50 cents, it went up to over a dollar the following day. This helped bump up referrals.
Now here’s the eye opener….
Take a look at the following screen shots and what do you notice?
These two images show the people that put in the ‘most effort’ by reading the most emails, clicking on links and promoting the generic affiliate link inside of other mailers and traffic exchanges to get ‘hits to the site’….Interesting. Now let’s look at the next screenshot…
No one on the top list for referrals or sales, showed up on the top two lists…Why is that?
The bottom image, in my opinion, showed the people that used their lists to promote this launch. They did not spend their effort on clicking for credits to send traffic to their affiliate links and did not spend hours opening emails in the system to get credits to mail. They leveraged their mailing list, plain and simple.
This is why we have been screaming at the top of our lungs during all our training these past few weeks about the importance…No, excuse me, the CRITICAL importance of building your mailing list…Now.
This is not taking anything away from anyone on those top two lists. This is to show people how powerful list building can be for your business. I’m just speaking for myself and not for anyone else on that top list but we spent zero credits promoting any generic affiliate link and like I mentioned above, there was a grand total of 3 emails sent to our list.
Take the time to build the relationships with the people on your lists now, and make sure they know how much they are valued. Spend your days developing relationships and building your brand the right way and who knows….The next big launch that Mark does, your name could be up there as well.
It all started with 1 person on your list…And it grows from there.