traffic exchanges

To Ban Or Not To Ban, That Could Be The Wrong Question

A few weeks ago a new Skype group popped up for traffic exchange owners. The goal, was to share information with other owners about illegal and potentially harmful websites that were being placed in rotation. The goal, to help create a safer and more vibrant surfing experience for our members…

Yup, we’ve been down this road before šŸ™‚

And you can understand why a group like this started in Skype. After all the drama of the past year in the traffic exchange industry, more and more abusive sites have seemed to pop up. Building mailing lists and businesses have taken a back seat to matrices, flipped downline programs and investments schemes trying to hide under the traffic exchange model…

Like I said…We’ve been through this before sadly.

So while I appreciate the exchange of information, and truly believe that when owners talk amongst themselves good things DO happen, I think we could be going about this the wrong way…

I’m no lawyer. And while I do appreciate the need to get rid of these horrible sites that populate the traffic exchanges, we need to cautious on how we ban things for the sake of banning things. Yes, every owner is their own person and will run their website as they see fit, however I think we’re going about this the wrong way.

My solution is…Education!

We should as leaders in this industry, start training and teaching our members how and what to promote in the traffic exchanges to get maximum results. This was the norm in the glory days of the traffic exchange industry as every single owner back then used to preach about lead capture pages and building businesses by USING the traffic generated in the exchanges.

And while not every owner will take the bull by the horns per se and start teaching their members, if only a few did, we’d see some real change.

Showing people the true power and potential of list building and personal branding. Highlight the need for suqeeze pages and proper advertising. And yeah I know, not all surfers will listen. And we’ll still see those suspect websites in rotation…But change doesn’t happen overnight. Slowly, but surely, surfers will start seeing results from using traffic exchanges the right way. They’ll start seeing the awesome potential of having their brands and pages seen by active and engaged surfers.

And why do I know this will happen?

Because I’ve seen it before…Before the penny surfing. Before the PTP co-op models. Before the mindless surfing for hours and hours on end. We used to surf with a purpose. We used to get MASSIVE results from list building and personal branding.

This is a much better game plan than banning this and banning that. I know and understand the frustration. I’ve surfed for hours some days and seen absolute garbage in rotation. However if we teach one new surfer to change how they use these programs, we’ll never have to ban another site in our businesses.

What are your thoughts?

Jon Olson

I'm Jon Olson, I've been publishing Hit Exchange News since 2003 and been involved in the traffic exchange industry since...Well, the beginning :) I'd love to network with you as you browse the pulse of the traffic exchange industry! I am also a HUGE fan of reading your comments. I will respond to every single one! Poke around and enjoy the 'News! And thanks for hanging out...

18 thoughts to “To Ban Or Not To Ban, That Could Be The Wrong Question”

  1. I agree with both ways.

    Peoples’ greed lead them to join every get rich scheme online. So I ban those. šŸ™‚

    Educating folks to build their list and personal branding has been passed on by hundreds of folks over the years.
    Most ignore the list building/branding and go straight to the next get rich scheme. šŸ™‚

    Charles of Traffic Monsoon has opened a new program – Traffic Monsoon AU. Guess what – some of those same people who lost everything because of him will flock to his next get rich scheme. šŸ™‚

    Oh well… we’ll probably be talking the same things in 2025. LOL!


    1. Yeah man, I agree. Think it needs a little of both. I mean I’ll obviously remove the seriously offensive stuff and have no problem doing so. I just hate seeing everything and anything that people might not agree with, being banned.

      I’ve dealt with people over the years of people not agreeing with me, and end up banning and our related sites. Simply because they didn’t agree with me. That hurts everyone.

      Education is so needed and while it falls on deaf ears sometimes, there are those that ‘get it’ that help spread the message,. šŸ™‚

      Thanks for the comments and the leadership over the decades Tony. You are very much appreciated!

      1. Once again Jon, thanks for a great write up. I can see all points mentioned here, but unfortunately we now live in the me-me-me world both online and offline so it’s almost as though it’s every man for himself these days. To a great degree, it’s all about the making of the fast buck today and the hell with tomorrow because some folks keep finding a way to make another quick buck after they have burnt their last bridge some how. I wish all of you nothing but the best of luck and great, well thought out business decision making in your future. Any knee-jerk reactions seem to turn out badly more than they ever end up being a good sound business decision.

        I myself have literally lost everything when it comes to my online business in the last 3 years which once thrived on a regular and consistent basis because I refused to budge from my 100% up front, honest and ethical way of conducting my business. Yes, there was a bit more to it, but this was the crux of my downfall.

        I now happen to be sitting here in my electric wheelchair because I suffer from the most painful disease known to man. It’s robbed me of the use of my legs and it’s called CRPS. According to the McGill Pain Index, it is more painful than childbirth, amputation and yes even cancer. Yes, that previous statement is backed up by the findings of the world renowned McGill Pain Index but I am currently attempting to resurrect my online business / presence at this time because I must fight my way through the collapse of my business, my marriage of 16 years and this horrific nerve disease that i have that has sapped all the available funds I had from me.


      2. To continue.. I only have a very limited budget and no way to work that ‘extra shift’ on the job to create some additional income to get me through this. I have thought many times about starting my own TE, but just didn’t have all the funds needed at one time to make a go of it. If someone knows of a decent and honest means of starting a TE or possibly taking over a failing or less that profitable one, I would welcome the challenge and give it my absolute 100% best effort if it’s something that i could get involved in for next to nothing at least to start. Please get in touch if you would have some information concerning a possible TE endeavor. Besides I need to use my long time Rocket Responder account more often.

        I guess I’m just trying to accomplish some new online success for myself. My apologies for the long read. I’ll try to behave better next time. šŸ™‚

        Take care everyone.

        1. Hey Randy, thanks for the comments man. Much appreciated. And first off, I’ll keep you and yours in my prayers. I will never claim to understand that kind of pain, and words may not be what you are looking for. But I will keep you and your situation in mind in prayers.

          And as for your statements man, I applaud you for doing the right thing. No matter what! That’s rare in this day and age. If you do decide to take on the challenge of a TE, be sure to check out the free owners training I did inside of CTP. I created about 20 plus training videos specifically for new and experienced TE owners. I hope it helps šŸ™‚

          1. Thanks Jon. Very much appreciate it. Can you or anyone else that may read this share with me where there may be a reputable and possible low cost location to possibly purchase a already set up TE that is for sale. I’ve seen a few sites in the past that advertised them for sale, but just wasn’t sure who to trust and who not to trust. Thanks in advance.

  2. Hi Jon
    I’m not sure what the solution is. Asking questions is the important thing. How do we police effectively. How do we train people to use Traffic Exchanges effectively? How do you stop mindless surfing especially since the industry itself encourages just that.

    “One of the really tough things is figuring out what questions to ask. Once you figure out the question, then the answer is relatively easy.” Elon Musk

    Keep asking the questions.

    Introspection is good.

    Ultimately it comes down to delivering a product that produces results.

    1. Thanks Nick, and yeah man, I completely agree. Once the results start becoming the thing people talk about, we’ll know we are headed in the right direction šŸ™‚

  3. I agree with information you provided, but have to understand to take it a step farther I have to educate myself before I can do the same for others, So where is training that helps owners understand the actions of ban vs delete vs suspend

    1. I got quite a bit of training for owners inside of CTP. And there are plenty of places for owners to network with each other around the industry.

      The training for specific ‘banning vs suspend’ i dont think exists. Lots of blog posts about it over the years though. Pretty sure I’ve written about it on this blog a few times šŸ™‚

  4. I have to agree, education is far better than trying to ban everything that shows up in rotation. Showing people what actually ‘works’ will make more inroads for future development of their, and your, business.

    Will it work for everyone? No, it will not. No one ever said there was an easy road to fixing problems.

    However, if you never put in the effort to try, you will never see the results of doing so!

    This has been an ‘issue of discussion’ for years. It’s not going to solve itself or offer a ‘one size fits all’ solution for every TE Working TOGETHER with other owners and members for a better understanding of what the model needs to move ahead is a beginning. Learn form each other. Make changes. See where the path will lead you. The rewards, for everyone involved, may make the journey well worth the effort. šŸ™‚

    1. It’s pretty crazy right? How many times this has come up. The only difference is, because we took a relaxed attitude before, we found ourselves in a pickle last year sadly. Being proactive is great, I think the way to do that is through education and training.

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